As a seasoned communications professional with 15 years of extensive experience in PR, advocacy, and government relations, I excel at crafting and executing strategic initiatives to elevate brand recognition and enhance reputation. My diverse background spans healthcare, gaming, fintech, aviation, and technology sectors. I specialise in developing and implementing impactful campaigns that address industry and regulatory issues, and in crafting effective PR strategies.
My expertise includes media relations, online reputation management (ORM), regulatory and government engagement, industry relations, and internal communications. I am adept at safeguarding organizational reputation, managing crises, and nurturing relationships with key stakeholders, including journalists, Key Opinion Leaders (KOLs), think tanks, and industry bodies.
Internal Communications