Summary
Overview
Work History
Education
Skills
Details
Timeline
Generic
Himanshu Raj

Himanshu Raj

Gurgaon

Summary

As a seasoned communications professional with 15 years of extensive experience in PR, advocacy, and government relations, I excel at crafting and executing strategic initiatives to elevate brand recognition and enhance reputation. My diverse background spans healthcare, gaming, fintech, aviation, and technology sectors. I specialise in developing and implementing impactful campaigns that address industry and regulatory issues, and in crafting effective PR strategies.

My expertise includes media relations, online reputation management (ORM), regulatory and government engagement, industry relations, and internal communications. I am adept at safeguarding organizational reputation, managing crises, and nurturing relationships with key stakeholders, including journalists, Key Opinion Leaders (KOLs), think tanks, and industry bodies.

Overview

18
18
years of professional experience
5
5
years of post-secondary education
6
6
Languages

Work History

Head, Reputation and Policy

Pristyn Care
4 2022 - Current
  • Developing and implementing communication and advocacy strategies to elevate the organisation's reputation
  • Leading Government and Policy Engagement
  • Overseeing internal and external communications, including media relations, ORM, industry engagements, policy communications, and employee communications
  • Spearheading the Crisis Management Team (CMT)
  • Creating a roadmap for CSR and community outreach
  • Establishing and nurturing relationships with key stakeholders, including journalists, influencers, and industry associations
  • Providing guidance and support to other departments on content and communications strategies

Associate Director, PR & Policy Communications

Mobile Premier League
08.2020 - 04.2022
  • Developed internal and external communication strategies for India, the US, and Indonesia
  • Led the social media team
  • Drove MPL's narrative on key policy issues in the media
  • Offered counsel on media outreach to the GR, legal, and business teams
  • Led a successful advocacy initiative with the Telangana government, culminating in the signing of a crucial MOU
  • During the COVID-19 pandemic, collaborated closely with the GR team to engage with the then Deputy Chief Minister and the Minister for Electronics, IT & Bt, Science, Dr
  • C
  • N
  • Ashwath Narayan's foundation to enhance their vaccination program
  • This collaboration resulted in MPL founders receiving recognition at the Bengaluru Tech Summit 2021
  • Launched the "Hope and Belief Concert," a virtual fundraising event for COVID relief, garnering support from a multitude of renowned artists
  • Developed and executed advocacy strategies for the MPL Sports Foundation
  • Teamed up with the GR department to secure MPL Sports Foundation as the Principal Partner for the Indian Olympic team
  • Led two concurrent Olympic campaigns, "Fan Banjaoge" and "India's Largest Fan Army," with the endorsement of Tamil Nadu's Honorable Chief Minister M
  • K
  • Stalin
  • Drove initiatives to establish strategic partnerships with charitable organizations, industry bodies, and SROs.

Global Communications Lead

Flock
01.2019 - 08.2020
  • During my time at Zeta, I took on an additional role, considering that Flock was founded by one of Zeta's co-founders
  • Drove strategic communications for Flock in the US, UK, Lithuania, and India
  • Led the analyst and influencer relations mandate
  • Managed personal branding and PR for Bhavin Turakhia (Founder of Flock and Co-founder of Zeta).

Lead, PR and Marketing Communications

ZETA
08.2016 - 08.2020
  • Worked closely with cross-functional teams to establish cohesive messaging and branding
  • Established and developed the company's communication (both internal and external) and event marketing function
  • Led social media and influencer marketing efforts
  • Took charge of online reputation management (ORM) and guided the customer support team in managing social media channels effectively
  • Led strategic media engagements to articulate Zeta's stance on KYC regulations for PPIs in collaboration with NPCI
  • Provided coaching to Zeta founders and the management team for their external engagements
  • Oversaw PR and event agency operations
  • Devised content strategy to effectively engage target audiences
  • Guided design teams to develop high-quality creative assets.

Communications Manager

IBM
09.2014 - 07.2016
  • Headed external outreach for IBM Labs
  • (Research, Software, and ISTL)
  • Led IBMer engagement (Internal communications) at the IBM Research Lab
  • Provided social coaching to IBM Researchers
  • Crafted compelling storylines and spearheaded communication campaigns for both internal and external audiences across various business sectors
  • Took charge of analyst relations.

Account Manager

MSL Group
06.2013 - 09.2014

Account Manager

Avian Media
10.2012 - 06.2013

Sr Associate Consultant

ZZEBRA Public Relations, Concept Group Company
04.2010 - 10.2012

Account Associate

Hanmer MS&L
04.2009 - 04.2010

Trainee Associate

Avian Media
05.2006 - 12.2006

Education

Master of Arts in Communications -

Christ College
06.2007 - 05.2009

Bachelor's in Journalism and Mass Communication - undefined

GGSIP university
05.2004 - 05.2007

Skills

Internal Communications

Details

Gurgaon, India, 9620024865, himanshu.raj@rediffmail.com

Timeline

Associate Director, PR & Policy Communications

Mobile Premier League
08.2020 - 04.2022

Global Communications Lead

Flock
01.2019 - 08.2020

Lead, PR and Marketing Communications

ZETA
08.2016 - 08.2020

Communications Manager

IBM
09.2014 - 07.2016

Account Manager

MSL Group
06.2013 - 09.2014

Account Manager

Avian Media
10.2012 - 06.2013

Sr Associate Consultant

ZZEBRA Public Relations, Concept Group Company
04.2010 - 10.2012

Account Associate

Hanmer MS&L
04.2009 - 04.2010

Master of Arts in Communications -

Christ College
06.2007 - 05.2009

Trainee Associate

Avian Media
05.2006 - 12.2006

Bachelor's in Journalism and Mass Communication - undefined

GGSIP university
05.2004 - 05.2007

Head, Reputation and Policy

Pristyn Care
4 2022 - Current
Himanshu Raj