Hi, I’m
Himanshu Raj
Summary
Experienced Strategic Leader in Advocacy & Communications, with a proven 15-year track record of creating and executing effective communication plans to achieve organizational objectives. Skilled in leading diverse teams and driving impactful campaigns. Excellent at building strong relationships with key stakeholders, including government officials, media, industry bodies, and community groups. Expert in crisis management, policy communications, PR and corporate social responsibility (CSR). Committed to driving positive change through focused advocacy and communication strategies.
Overview
15
years of professional experience
Work History
Pristyn careGurgaon
Head, Reputation and Policy Communications
04.2022 - Current
Job overview
- Develop and implement reputation and policy communication strategies to enhance the organisation's image and reputation
- Overseeing internal and external communication, including media relations, industry engagements, policy outreach, and employee communication
- Spearheading the CMT(Crisis Management Team)
- Creating a road map for CSR and community outreach
- Establishing and strengthening relationships with key stakeholders, including media, industry associations, and community organizations
- Provide guidance and support to other departments on communication and reputation-related matters
Mobile Premier LeagueBangalore
Associate Director, PR & Policy Communications
08.2020 - 04.2022
Job overview
- Developed internal and external outreach strategies for India, the US, and Indonesia
- Drove MPL's narrative on key policy issues in the media
- Provided counsel on media advocacy to the GR, legal, and business teams
- Led strategic partnerships with non-governmental organisations and industry bodies
- Steered exec communications for the founders
ZetaBangalore
Lead, PR & Marketing Communications
08.2016 - 08.2020
Job overview
- Worked closely with cross-functional teams to establish cohesive messaging and branding.
- Developed the communications (internal and external) and event marketing function for the company.
- Led social media and influencer marketing efforts.
- Took charge of online reputation management (ORM) and guided the customer support team in managing social media channels effectively.
- Provided coaching to Zeta founders and the management team for their external engagements.
- Oversaw daily agency operations.
- Spearheaded internal communications initiatives.
FlockBangalore
Global Communications Lead
01.2019 - 08.2020
Job overview
- During my tenure at Zeta, I assumed an extra responsibility, given that Flock was established by one of Zeta's co-founders.
- Drove strategic communications for Flock in the US, UK, Lithuania, and India.
- Led the analyst and influencer relations mandate.
- Managed personal branding and PR for Bhavin Turakhia
- Oversaw internal communication and employer branding
IBMBangalore
Communications Manager
09.2014 - 08.2016
Job overview
- Led IBMer engagement efforts of IBM Research Lab
- Provided social coaching to IBM Researchers.
- Took charge of all external outreach activities for IBM Labs.
- Crafted compelling narratives and provided support and direction for both internal and external communication campaigns across diverse businesses.
- Led the mandate for analyst relations.
MSL GroupBangalore
Account Manager
06.2013 - 09.2014
Job overview
- Collaborated with diverse clients, including Nike India, JW Marriott, and Bengaluru Marriott Hotel. Successfully managed multiple projects, such as HTC India, Loreal Paris, Unilever, Launch of Team Kit for the Indian National Cricket Team, TCS World 10K-Bangalore, and Launch of Team Kit for the Indian National Football Team.
- Spearheaded the development and implementation of communication strategies for clients and new business ventures.
- Built and led a team in executing impactful PR campaigns for sports and lifestyle clients.
- Held a position within the leadership team of MSLGROUP, Bangalore
Avian MediaBangalore
Account Manager
10.2012 - 06.2013
Job overview
- Implemented successful communication strategies for notable clients such as Philips Innovation Campus, JSM Group, Rolls Royce, BAE Systems, Airbus, Cambridge Silicon Radio, Circor International, and Eurocopter.
- Led a team of four executives.
ZZEBRA Public Relations, Concept Group CompanyBangalore
Sr Associate Consultant
04.2010 - 10.2012
Job overview
- Worked alongside esteemed clients such as Speedo International, Travel Tours Group, Jockey, JK Tyres (Motor Sports), Mahindra Racing, RBNL (92.7 Big FM), Procam International, Elite Football League of India, and Wizcraft.
- Successfully led PR for major projects, including Punj Lloyd PSA Masters 2011 (KWAN), Aircel Chennai Open-2012 (IMG-Reliance), South Asian Football Federation Championship 2011, Mahindra Youth Football Championship, Airtel Rising Stars, and TCS World 10K Bangalore.
- Managed daily correspondence with clients and media outlets.
- Oversaw all media interactions, press conferences, one-on-one engagements, and played a pivotal role in media relations and knowledge management
Hanmer MS&L, BAE SystemsBangalore
Account Associate
04.2009 - 04.2010
Job overview
- Collaborated with renowned brands such as Zuri Hotels, Stemputics, Amante, New Silk Route, Network 18, Marriott Hotels, and Murugappa Group.
- Monitored news about clients, competitors, and the industry, and created comprehensive reports.
- Managed daily communication with clients and media. Strategized and executed events, press conferences, blogger meets, and one-on-one interviews.
- Assisted in developing proposals and presentations for new business opportunities.
Avian MediaNew delhi
Trainee
05.2006 - 12.2006
Job overview
- Worked for BAE Systems.
- Tracked news on clients, competitors, and the industry and compiled reports.
- Handled queries from the media
Education
Christ CollegeBangalore
Master of Science from Communications
06.2007 - 03.2009
Skills
Crisis Management
Timeline
Head, Reputation and Policy Communications
Pristyn care
04.2022 - Current
Associate Director, PR & Policy Communications
Mobile Premier League
08.2020 - 04.2022
Global Communications Lead
Flock
01.2019 - 08.2020
Lead, PR & Marketing Communications
Zeta
08.2016 - 08.2020
Communications Manager
IBM
09.2014 - 08.2016
Account Manager
MSL Group
06.2013 - 09.2014
Account Manager
Avian Media
10.2012 - 06.2013
Sr Associate Consultant
ZZEBRA Public Relations, Concept Group Company
04.2010 - 10.2012
Account Associate
Hanmer MS&L, BAE Systems
04.2009 - 04.2010
Christ College
Master of Science from Communications
06.2007 - 03.2009
Trainee
Avian Media
05.2006 - 12.2006
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