Hina Bhagwani
Marketing & Communications
New Delhi,DL
Summary
Strategic marketing leader with 15+ years of experience scaling brands, launching digital products, and leading strategic campaigns across healthcare, education, and digital services. A builder at heart — known for launching departments, growing communities, and architecting marketing functions that align directly with business outcomes. Deeply embedded in India’s corporate ecosystem, with a sharp understanding of founder pain points, platform adoption cycles, and content that resonates.
Overview
17
17
years of professional experience
2
2
Certifications
Work History
Associate Director, Marketing & Communications
HCL Healthcare
07.2021 - Current
- Established and led the Marketing & Communications department from inception, creating the brand framework and communication architecture for the entire organization.
- Designed and implemented integrated internal and external communication strategies — ensuring consistent, high-impact messaging across all stakeholders, from employees to enterprise clients.
- Directed end-to-end brand initiatives including identity development, tone of voice, and market positioning, resulting in a unified and recognizable HCL Healthcare brand.
- Conceived and executed large-scale, high-visibility events — annual award ceremonies, flagship customer showcases, milestone celebrations, and employer-branding events — significantly boosting engagement and brand advocacy.
- Launched customer testimonial programs and thought leadership content campaigns to strengthen trust, credibility, and industry presence.
- Led the naming, launch strategy, UI/UX design, and go-to-market plan for HCL’s corporate wellness app, ensuring user-centric design and high adoption rates.
- Drove 360 multi-channel campaigns across digital, content, and experiential marketing, directly contributing to year-on-year business growth.
- Forged strategic ecosystem partnerships with NASSCOM, CII, People Matters, IOAH, and others, enhancing industry reach and credibility.
- Managed executive communications and brand stewardship for the CEO’s office, aligning corporate messaging with strategic business goals.
- Recipient of the CEO Award (2024) for transformative contributions to brand building and organizational growth.
Head - Marketing & Communications
India Didactics Association
03.2018 - 07.2021
- Led marketing strategy across digital and traditional channels, scaling engagement by over 30%.
- Executed large-format education events and exhibitions with stakeholders across government and private sector.
- Built thought leadership content strategy including newsletters, sector trend reports, and case studies.
- Managed cross-functional teams and external vendors to deliver end-to-end campaigns.
Senior Manager, New Business
Timeus Interactive
09.2014 - 01.2017
- Led key accounts and executed branding and marketing strategies with over ₹1CR annual revenue impact.
- Bridged client requirements with creative delivery across sectors including tech, lifestyle, and enterprise services.
Manager - Key Accounts
Magnon\TBWA
03.2009 - 10.2013
- Managed digital strategy and campaign execution for 25+ accounts, generating ₹96 Lac+ annually.
- Delivered integrated marketing solutions that drove brand awareness and customer engagement.
Education
Postgraduate - Advertising & Public Relations
International Institute of Mass Media
B.A. (Hons) - English
Delhi University
Skills
Startup & Founder Marketing Strategy
Product Positioning & Growth Marketing
GTM Strategy & Execution
Thought Leadership Content & Reports
Stakeholder & Leadership Brand Management
Certification
Strategic Marketing for Leaders: Leveraging AI for Growth – Indian Institute of Management, Calcutta (Ongoing)
Timeline
Associate Director, Marketing & Communications
HCL Healthcare
07.2021 - Current
Head - Marketing & Communications
India Didactics Association
03.2018 - 07.2021
Senior Manager, New Business
Timeus Interactive
09.2014 - 01.2017
Manager - Key Accounts
Magnon\TBWA
03.2009 - 10.2013
B.A. (Hons) - English
Delhi University
Postgraduate - Advertising & Public Relations
International Institute of Mass Media