Summary
Overview
Work History
Education
Skills
Certification
Timeline
Receptionist
Hina Bhagwani

Hina Bhagwani

Marketing & Communications
New Delhi,DL

Summary

Strategic marketing leader with 15+ years of experience scaling brands, launching digital products, and leading strategic campaigns across healthcare, education, and digital services. A builder at heart — known for launching departments, growing communities, and architecting marketing functions that align directly with business outcomes. Deeply embedded in India’s corporate ecosystem, with a sharp understanding of founder pain points, platform adoption cycles, and content that resonates.

Overview

17
17
years of professional experience
2
2
Certifications

Work History

Associate Director, Marketing & Communications

HCL Healthcare
07.2021 - Current
  • Established and led the Marketing & Communications department from inception, creating the brand framework and communication architecture for the entire organization.
  • Designed and implemented integrated internal and external communication strategies — ensuring consistent, high-impact messaging across all stakeholders, from employees to enterprise clients.
  • Directed end-to-end brand initiatives including identity development, tone of voice, and market positioning, resulting in a unified and recognizable HCL Healthcare brand.
  • Conceived and executed large-scale, high-visibility events — annual award ceremonies, flagship customer showcases, milestone celebrations, and employer-branding events — significantly boosting engagement and brand advocacy.
  • Launched customer testimonial programs and thought leadership content campaigns to strengthen trust, credibility, and industry presence.
  • Led the naming, launch strategy, UI/UX design, and go-to-market plan for HCL’s corporate wellness app, ensuring user-centric design and high adoption rates.
  • Drove 360 multi-channel campaigns across digital, content, and experiential marketing, directly contributing to year-on-year business growth.
  • Forged strategic ecosystem partnerships with NASSCOM, CII, People Matters, IOAH, and others, enhancing industry reach and credibility.
  • Managed executive communications and brand stewardship for the CEO’s office, aligning corporate messaging with strategic business goals.
  • Recipient of the CEO Award (2024) for transformative contributions to brand building and organizational growth.

Head - Marketing & Communications

India Didactics Association
03.2018 - 07.2021
  • Led marketing strategy across digital and traditional channels, scaling engagement by over 30%.
  • Executed large-format education events and exhibitions with stakeholders across government and private sector.
  • Built thought leadership content strategy including newsletters, sector trend reports, and case studies.
  • Managed cross-functional teams and external vendors to deliver end-to-end campaigns.

Senior Manager, New Business

Timeus Interactive
09.2014 - 01.2017
  • Led key accounts and executed branding and marketing strategies with over ₹1CR annual revenue impact.
  • Bridged client requirements with creative delivery across sectors including tech, lifestyle, and enterprise services.

Manager - Key Accounts

Magnon\TBWA
03.2009 - 10.2013
  • Managed digital strategy and campaign execution for 25+ accounts, generating ₹96 Lac+ annually.
  • Delivered integrated marketing solutions that drove brand awareness and customer engagement.

Education

Postgraduate - Advertising & Public Relations

International Institute of Mass Media

B.A. (Hons) - English

Delhi University

Skills

Startup & Founder Marketing Strategy

Certification

Strategic Marketing for Leaders: Leveraging AI for Growth – Indian Institute of Management, Calcutta (Ongoing)

Timeline

Associate Director, Marketing & Communications

HCL Healthcare
07.2021 - Current

Head - Marketing & Communications

India Didactics Association
03.2018 - 07.2021

Senior Manager, New Business

Timeus Interactive
09.2014 - 01.2017

Manager - Key Accounts

Magnon\TBWA
03.2009 - 10.2013

B.A. (Hons) - English

Delhi University

Postgraduate - Advertising & Public Relations

International Institute of Mass Media

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