Hiral Bhatt

My second daughter was born in May 2024. During this time, I stepped away from work completely—no half presence, no side projects. I homeschooled my elder one, followed her curiosity, and gave this season of life the attention it deserved. Now the girls are settled, and I'm ready. Really ready.

Hired as Head of Marketing, I found myself taking on far more within three months — and leaned into it. I ended up running two departments simultaneously: building the entire marketing function from the ground up while owning operations strategy as the company scaled its global digital commerce footprint.

• Laid the digital marketing foundations in under four months — website strategy, content pipeline, SEO, and social presence — before being promoted to a broader strategic role.
• Led a full company rebrand: new logo, new brand identity, new website, growing social media presence by 66% — with employer branding at its heart, repositioning Tecstub as a credible global digital commerce authority. Inbound job applications grew from 2–3 a day to over 200.
• Built the marketing team from scratch — hired, trained, set OKRs, and created processes that could run without me.
• Owned end-to-end digital marketing: SEO, social, email campaigns, and a content calendar that actually got used.
• Drove strategic communications across global markets, keeping the brand consistent from the website to the sales deck to the LinkedIn page.
• Stepped into an operational role — working closely with business advisors and internal teams to improve delivery processes, remove bottlenecks, and drive team efficiency.
• Led Agile hiring initiatives, identified organisational gaps, and connected the company with the right consultants to move the vision forward.
• Built employer brand and internal culture programmes to support long-term people practices.
• Also took on DataStub, Tecstub's sister company — led the rebrand, revamped the website and built the marketing strategy.

This period was two things at once — consulting work that kept my marketing sharp, and a yoga venture I built from scratch.

I ran my own small studio, taught at two others, and worked alongside two doctors — contributing to their patients' holistic wellbeing. I also took private yoga sessions with the Head of Cancer Surgery at HCG Hospital. It was a privilege, and a good reminder that everyone needs to slow down sometimes. I ran corporate wellness programmes, and started a YouTube channel (theHappYogii, 57 subscribers and counting) to take the practice beyond the room.

• Clickbig: Led client servicing for a financial services client while managing the internal marketing team end-to-end.
• Medico Media: Content and marketing strategy; delivered stress-management workshops at IFFCO Tokio and Infostretch; ran women's empowerment AMC workshops; managed corporate CSR programmes.
• Moodcafe (mental health startup by ex-IIT & IIMA founders): Consulting on both product development and go-to-market strategy — a genuinely rewarding engagement.

• Led the India marketing team for Qmetry, Infostretch's test automation product, during a major product revamp.
• Built a fully integrated go-to-market strategy for the relaunched tool from the ground up.
• Drove a complete rebrand across all marketing channels and assets.
• Worked closely with sales and support to ensure consistent messaging across the funnel.

• Built strategic alliances with IBM, Samsung, RedHat, and Adobe across APAC — relationship-led business development that opened new market doors.
• Managed product marketing end-to-end: competitive research, positioning, content strategy, digital campaigns, website, and demo/concept video productionb.
• Co-founded Streebo Interactive, a digital marketing services practice — not just executing campaigns but building the capability itself.
• Delivered: 13+ web pages, 4+ case studies, 4+ video scripts, newsletters, product decks; team of 4; client travel across Singapore, Malaysia, and Thailand.

• Product marketing across the full mix: positioning, launch, brand building, email strategy, website, SEO, and a full collateral library.
• Part of 25+ product demos; represented the company at TechSparks Bangalore, TiECON, and YourStory IIMA.
• Built an investor relations network connecting to 200+ investors and VC/PEs in six months — a result that required as much marketing instinct as it did persistence.

• Bridged the technical and commercial: managed product marketing and global sales activities while running in-house training programmes to keep the team current.
• Travelled to Bangkok to deliver client training for a major project — an early taste of international client work that stuck.