Hiti Saluja
Summary
A passionate marketer with 9+ years of well-rounded experience in marketing strategy, planning & execution with ability to translate knowledge into actionable plans and desired results. Have successfully handled roles developing and managing brands, creating marketing communication and driving marketing performance and to collaborate with cross-functional teams to achieve the desired goals.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Marketing Manager
Matter Motor Works
2020.11 - 2023.08
- As part of marketing team at Matter, lead Corporate Brand Marketing for both business units Matter and Matter Energy
- Driving compelling PR narratives for brand, stakeholder management, executive communication and executing goal-driven campaigns
- Leading strategy and planning for external communications – PR and digital media
- Supervising team on plans and ideation on tactics in addition to storytelling
- Ideating and executing brand campaign focused EV transition in India – Corporate & Enterprise focus Marketing conversations for brand visibility and thought leadership through
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed and implemented marketing strategies for market launch of brand and product
- Led and organized successful Auto Expo 2022 and IESA 2022 & 2023 trade show exhibits
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Initiated multiple brand initiatives to successfully launch and establish brand in market.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts
Marcom Manager (Marketing & Communications Manager)
IHG Group
2018.04 - 2020.02
- Responsible for overseeing all internal and external communications for IHG group, ensuring its message is consistent and engaging
- ATL – Radio, Billboards, Newspaper Ads
- BTL – Email/Newsletters, Social media campaigns
- Craft and send regular newsletters with company updates
- Track ROI for marketing campaigns and Ad spend through different monitoring channels
- Excellent working knowledge of major social media channels including Facebook, Instagram
- Monitor corporate website and social media pages and address comments/queries
- Online Reputation Management - Medallia (Customer Experience Platform)
- Analytical, with ability to interpret information, news, data and research quickly - and distil most important/relevant information to inform unique and innovative new content and creation ideas
- Gather customer feedback through multi-channel/platforms & inform sales and product teams
- Knowledge of SEO and Google Analytics.
Astt. Marcom Manager
Caspia Hotel
2014.12 - 2017.09
- Working closely with GM on marketing initiatives; support on development and execution of overall communications and marketing strategy
- Responsible for rolling out press releases, and other external communications to promote various events, exhibitions
- Ensuring that all marketing materials are regularly updated, organized, and accessible
- Measuring effectiveness of communications initiatives and reporting back to senior leadership team
- Collaborating closely with outside vendors and consultants, such as PR firm and graphic designer, to initiate and manage projects
- Online Reputation Management - RepUp Tool (Hotel Reputation Tool)
- Ensuring engaging, active social media presence and email campaigns
- Blog and website content updates
- Media relations.
Account Executive
Text100 Global
2011.06 - 2014.01
- Have serviced clients in varied verticals like IT, Retail, Auto, Education, Healthcare and HR
- I was responsible for exploring client needs, identifying specific objectives, strategizing and drafting marketing and PR plans
- Job responsibilities included implementing marketing and PR objectives by generating impactful visibility through generic articles, handling events, one-on-one interviews, press conferences, product/brand specific stories
- Serviced following companies: Tecnova - International management consulting firm, Cisco - Cisco, InterGlobe - InterGlobe Enterprises a leader in aviation and travel related services, QAI - QAI Global Services provides advisory and consulting services, leading to operational excellence to organizations, Max Healthcare - one of leading Healthcare providers
- Additionally, have got entrusted with functioning of key project for agency - Rolls Royce
- Handled multiple media events and media test drives for client
- Handled media events for Max Healthcare, and InterGlobe
- Have been part of around 7 new business pitches.
Internship
LinOpinion, PR Division of Lintas India Pvt ltd Co
2011.02 - 2011.05
- Solely handled prestigious events like editor's day for Visit Britain.
Education
PGDM in Marketing & PR -
YMCA- IMSIT, YMCA
New Delhi 2001.04 -
Bachelor of Home Economics - undefined
Institute of Home Economics, Delhi University
XII Class - undefined
Holy Child School, Delhi, C.B.S.E
X Class - undefined
Holy Child School, Delhi, C.B.S.E
Skills
Marketing campaign development
Partnership Development
Social Media Management
Corporate Branding
Influencer Marketing
Marketing Plan Development
Brand Promotion
Internal Communications
Vendor Management
Marketing strategy
Marketing and Advertising
Strategy Development
Corporate Communications
Internship
LinOpinion, PR Division of Lintas India Pvt ltd Co, 02/2011, 05/2011, Solely handled prestigious events like editor's day for Visit Britain
Personal Information
- Date of Birth: 09/19/1987
- Gender: Female
- Nationality: Indian
- Marital Status: Married
Timeline
Marketing Manager
Matter Motor Works
2020.11 - 2023.08
Marcom Manager (Marketing & Communications Manager)
IHG Group
2018.04 - 2020.02
Astt. Marcom Manager
Caspia Hotel
2014.12 - 2017.09
Account Executive
Text100 Global
2011.06 - 2014.01
Internship
LinOpinion, PR Division of Lintas India Pvt ltd Co
2011.02 - 2011.05
PGDM in Marketing & PR -
YMCA- IMSIT, YMCA
2001.04 -
Bachelor of Home Economics - undefined
Institute of Home Economics, Delhi University
XII Class - undefined
Holy Child School, Delhi, C.B.S.E
X Class - undefined
Holy Child School, Delhi, C.B.S.E
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