Honey Rohira

Current Role:

• Part of the launch team for Fibe's first secured lending product, Loan Against Mutual Funds.
• Managing the product's growth from inception to scale (0 to 10).
• Onboarding strategic partners.
• Overseeing day-to-day business operations to ensure sustainable growth, and seamless execution.
• Launched Fibe's first lead monetization project by building the user journey and onboarding a lender to serve our self-employed reject leads.
  

Previous Roles:

Personal Loan Business:

Onboarded strategic partners, including Groww, Airtel, and more.
Buy Now, Pay Later Business:

• Onboarded six insurers for premium financing, handling the complete integration process.
• Built a pipeline of potential merchants by reaching out to prospects and exploring business opportunities.
• Managed the sales funnel, provided training for both internal teams and merchants, and ensured smooth operations through stakeholder alignment.

Additional Initiatives:

• Launched school fee financing by creating a new process and integrating with Teachmint, one of the largest school ERP systems.

• Driving revenue generation across Retail, Food & Beverages, and E-Commerce verticals.
• Acquiring new clients and achieving annual sales targets of 2 crore.
• Focusing on customer management and ensuring the retention of existing and new clients.
• Prospecting and closing new business through cold calls and referrals.
• Analyzing customer needs and providing tailored marketing solutions.
• Overseeing media planning for clients across print and non-print options.
• Increasing advertisement space sales across all platforms: print, digital, TV, radio, and out-of-home.
• Conducting market analysis to inform strategic pricing and revenue planning decisions.
• Developing and executing print and digital campaigns for clients, including website promotions and social media outreach.

• Experience in the automobile and consumer durable verticals.
• Responsible for maintaining client data, particularly for missing ads in competitive publications.
• Successfully acquired new clients by presenting compelling advertising proposals for Times.
• Organized events, such as the Auto Expo, to drive revenue generation within the vertical.