Husaina Dewaswala

Understanding the business of Canvas products. Its use in 4X4 market and exploring new segment like Camping.

Building Armoro brand as a "Life is Outside " aspiration with right content and community building exercises.

My work profile involves, understanding the products , its consumers. Creating and executing right strategies that creates right market positioning.

• Almost 3 years of experience in analytical role
• Conducted comprehensive competitor analysis to identify opportunities for brand differentiation and market positioning.
• Analysis of Facebook and Google ads to increase ROAS and understand consumer behaviour.
• Continuous data analysis to pinpoint the target consumer segment in terms of demographic, location and preferences
• Formulated marketing strategies to increase brand reach and awareness

Started a women footwear brand in 2014. Which I successfully sold in 2021.

The journey has nurtured in me entrepreneurial mindset and strong problem solving skills.