Cartic P
Game Production and Publishing
Bengaluru,KA
Summary
A results-driven Business Development Leader with 12+ years in the gaming industry, specializing in incubation, acceleration, game monetization, and publisher partnership. Proven track record in revenue growth, strategic planning, and fostering game/studio success via admon solutions, and codev.
Overview
13
13
years of professional experience
Work History
AVP, Business
Juego Studio
04.2013 - Current
- Spearheaded partnerships with MPL, Winzo, VGW, Flipkart, leading to multi-million-dollar collaborations.
- Built partnerships in Web3 gaming, working with The Red Village (Animoca Brands-backed) & Muus Collective.
- Maintained 80%+ client retention rate by fostering strong relationships and proactive account management.
- Represented the studio at international industry events to expand the network of potential co-development partners.
- Stakeholder management & engagement.
- Contract negotiation across all management levels.
- Budget analysis & resource allocation for optimized ROI.
- Led 16+ simultaneous MVP projects, ensuring timely delivery and client satisfaction (2023).
- Launched 3 HTML5, AR, and Unity titles for Warner Bros., Fox, and Lionsgate.
- Leading teams across sales, pre-sales, game design, analytics ensuring seamless execution of client release plans.
- Established SOPs for external and internal partner integration to enhance co-development efficiency.
- 50% revenue growth YoY, driven by strategic sales initiatives and partnerships.
- Secured 8+ high-value clients, expanding the client base by 30%.
- Generated $1.5M+ in new business opportunities across the US, Canada, UK, and EU in 2023 — $2.5M as new business in 2024.
- Led multiple Zero to 1M projects, guiding clients through game concept validation, KPI establishment, and vertical slice development.
- Game Design & Development Agency
Education
MBA - Marketing
Edith Cowan University
01.2011
B.Tech - Computer Science
SASTRA University
01.2008
Skills
- Mobile Game Publishing
- Managing relationships
- Game production processes
- Market trend research
- Competitive landscape analysis
- Business Development
- Sales
- Identifying potential gaming studios
- Leveraging industry events
- Martech
- System management of CRM
- Social media management
- Email marketing
- Analytics
- PPC
- Market expansion
- Partnership establishment
- Web3 Initiatives
- Client Acquisition
- Partner Relations
- Stakeholder management
- Contract negotiation
- Project Management
- Budget analysis
- Resource allocation
- MVP project management
- HTML5
- AR
- Unity
- SOP establishment
- Revenue Growth
- Business Expansion
- Strategic sales initiatives
- Business opportunities generation
- Zero to 1M project management
- Game concept validation
- KPI establishment
- Vertical slice development
- CRM & Marketing tools
- Project Management tools
- Business Analytics tools
- Creative & Content tools
Websites
Tools And Technologies
HubSpot, Salesforce, MailChimp, Google Ads, Facebook Ads, JIRA, Trello, MS Excel, Canva, Figma
Client Testimonials
https://www.icartic.com/impacts
Newsletter And Community Building
https://businessofgames.icartic.com
Personal Information
Title: Game Production and Business Guy
Timeline
AVP, Business
Juego Studio
04.2013 - Current
MBA - Marketing
Edith Cowan University
B.Tech - Computer Science
SASTRA University