Iffat Mirza
digital maketing
Aurangabad,MH
Summary
Results-driven Digital Marketing Professional with expertise in SEO, social media marketing, and content strategy. Skilled in designing impactful campaigns that enhance brand awareness and drive lead generation. Proficient in crafting audience-centric content and training programs, leveraging analytical skills and creativity to optimize performance and engagement. Committed to aligning strategies with business objectives and delivering measurable results.
Overview
19
19
years of professional experience
1
1
Certification
Work History
digital marketing professional (pursuing)
my captain by imarticus
Aurangabad
01.2026 - Current
- Pursuing structured training in digital marketing, covering SEO, social media marketing, content marketing, email marketing, paid advertising, and analytics.
- Designing basic digital campaigns focused on brand awareness, engagement, and lead generation.
- Creating audience-centric content, aligned with business objectives, and conversion goals.
- Tracked digital marketing performance metrics to improve campaign effectiveness. and optimize performance using analytics and platform insights.
- Applying prior experience in sales funnels, customer behavior, and persuasion techniques to digital platforms.
- Integrating communication and training expertise to develop impactful digital messaging.
- Demonstrating a strong commitment to continuous upselling and practical implementation.
Assistant Professor
Babasaheb Ambedkar Marathwada University
Aurangabad
06.2015 - 04.2019
- Delivered lectures in journalism and mass communication subjects.
- Mentored students in communication theory, media studies, and practical skills.
- Balanced teaching responsibilities with course commitments to ensure effective learning environment.
- Supported academic assessments and developed curriculum to enhance program quality.
Corporate Trainer
Aptech computers
Aurangabad
01.2012 - 03.2019
- Delivered corporate training programs for banking professionals through Aptech’s corporate training division, working closely with rural banks, and small banking institutions.
- Facilitated workshops for new joiners and mid-level managers, enhancing skills in business communication, professional etiquette, body language, customer handling, and workplace confidence.
- Tailored training modules to meet organizational needs and learner profiles, increasing engagement and practical application.
- Designed and facilitated sessions to improve English fluency and presentation skills, enabling participants to communicate effectively in a professional setting.
- Supported organizations in building confident, customer-focused teams through structured soft skills development.
- Partnered with institutional stakeholders to align training objectives with business requirements.
Training Manager
future Generals life insurance
Aurangabad
03.2014 - 03.2018
- Designed and delivered modules on sales techniques, product knowledge, and customer handling to equip team with essential skills.
- Aligned training program with organizational goals, driving improved performance outcomes for participants.
- Led training initiatives for advisors and sales personnel, boosting compliance and enhancing overall team productivity.
- Evaluated learning effectiveness and provided feedback for improvement.
Soft Skills Trainer
avalon aviation academy
Aurangabad
11.2009 - 10.2014
- Delivered sessions on communication.
- Guided students in building customer-facing competencies to enhance job readiness.
- Facilitated customer interactions to boost confidence and uphold grooming standards.
- Delivered professional readiness training for aviation and service industry students to prepare them for employment.
- Customized content based on learners' profiles and industry requirements.
Recruitment Manager
max life insurance india
Aurangabad
05.2008 - 12.2009
- Led recruitment and onboarding for life insurance advisors, ensuring alignment with organizational goals.
- Facilitated IC33 trainings and IRDA exam certification, collaborating with co-trainers to enhance advisor readiness.
- Conducted an induction and continuous training program on product knowledge to strengthen advisor performance.
- Developed advisor network to drive business growth and improve retention rates.
- Coordinated closely with the sales team to meet organizational targets.
sales manager
Aviva life insurance
Aurangabad
03.2007 - 05.2008
- drove life insurance products sales through structured team development.
- Focused on meeting targets to drive team performance. through effective coaching and performance management.
- conducted regular training on product knowledge and selling skills.
- Recruited, trained, and managed an advisor team during campus placement.
Education
Ph.D. - Marketing And Media Studies
Babasaheb Ambedkar Marathwada University
Aurangabad 07-2023
Master of Arts - Mass Communication And Journalism
Babasaheb Ambedkar Marathwada University
Aurangabad 05-2012
MBA - Marketing Management
ICFAI
Aurangabad 05-2007
Skills
- Core Skills
Digital Marketing (Pursuing):
SEO Basics Social Media Marketing Content Strategy Email Marketing Paid Ads Fundamentals Google Analytics (Introductory) Campaign planning Performance Tracking - Training & Development:
Corporate Training Soft Skills Training Sales Enablement Learning Design Presentation Skills Communication Coaching Workshop Facilitation
- Marketing & Sales:
Sales Strategy Lead Generation Customer Psychology Advisor Management Recruitment Team Development Client Engagement
Professional Strengths:
Public Speaking Curriculum Delivery Stakeholder Coordination Mentoring Adaptability Continuous Learning
Languages
English
Advanced (C1)
C1
Arabic
Upper Intermediate (B2)
B2
Hindi
Advanced (C1)
C1
Urdu
Proficient (C2)
C2
Persian
Elementary (A2)
A2
Certification
Licentiate and associate from the Insurance Regulatory and Development Authority Institute, India.
certified train the trainer from British connections institute India
certified train the trainer from British connections institute India
Timeline
digital marketing professional (pursuing)
my captain by imarticus
01.2026 - Current
Assistant Professor
Babasaheb Ambedkar Marathwada University
06.2015 - 04.2019
Training Manager
future Generals life insurance
03.2014 - 03.2018
Corporate Trainer
Aptech computers
01.2012 - 03.2019
Soft Skills Trainer
avalon aviation academy
11.2009 - 10.2014
Recruitment Manager
max life insurance india
05.2008 - 12.2009
sales manager
Aviva life insurance
03.2007 - 05.2008
Ph.D. - Marketing And Media Studies
Babasaheb Ambedkar Marathwada University
Master of Arts - Mass Communication And Journalism
Babasaheb Ambedkar Marathwada University
MBA - Marketing Management
ICFAI