Demand Generation Manager
Facilio
01.2025 - Current
Ifthikar Basha
Demand Generation Manager - Outbound
Chennai,TN
Timeline
Lead - Demand Generation
Kissflow
07.2019 - 12.2024
Business Development Specialist
Byjus Think And Learn
11.2017 - 05.2019
Bachelor of Science - Electronics And Communication Engineering
Tagore Engineering College
07.2013 - 07.2017
Work Preference
Work Type
Full TimeLocation Preference
HybridImportant To Me
Career advancementCompany CultureTeam Building / Company RetreatsWork History
Demand Generation Manager
Facilio
Chennai, TN
01.2025 - Current
- Drove global demand generation efforts across omnichannel digital campaigns, email, and online marketing and webinars.
- Aligned with sales to optimize outreach strategies, conversion, and workflow.
- Reported on-demand generation's contribution to pipeline and revenue.
- Assessed account-based marketing strategy for new demand generation and customer expansion.
- Evaluated and recommended new vendors and campaign opportunities.
- Increased visibility and accountability into key forecast accuracy metrics by identifying sources of error and developing mitigation plans.
Lead - Demand Generation
Kissflow
Chennai
07.2019 - 12.2024
- Gained strong leadership skills by managing projects from start to finish.
- Developed and maintained courteous and effective working relationships.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Applied effective time management techniques to meet tight deadlines.
- Worked well in a team setting, providing support and guidance.
Business Development Specialist
Byjus Think And Learn
Bengaluru, KA
11.2017 - 05.2019
- Came up with detailed plans to enhance sales management and prioritize long-term business goals.
- Expanded customer base by identifying needs, developing solutions and delivering client-centered products.
- Conducted regular meetings with clients to build positive and productive relationships.
- Used Leadsquared to handle current portfolio and prospective leads.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Education
Bachelor of Science - Electronics And Communication Engineering
Tagore Engineering College
07.2013 - 07.2017
Skills
- Campaign management
- Sales enablement
- Customer segmentation
- Marketing automation
- Demand planning
- Demand forecasting
- Marketing campaigns
- Team building
- Cross-departmental alignment
- Critical thinking
- Market penetration
- Problem-solving abilities
- Campaign performance tracking
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.