IMTIYAS SHAIKH
Sr. Manager, Marketing
Pune
Summary
Results-driven Marketing Professional experienced in Branding, Corporate Communication, Promotion, Media, and Digital Marketing. Delivered improvements in growth and profitability through a strong work ethic and demonstrated marketing skills. Focused on driving organizational success and enhancing brand visibility.
Overview
3
3
Languages
23
23
years of professional experience
Work History
Sr. Manager, Marketing
Tribhovandas Bhimji Zaveri LTD
02.2013 - Current
- Executed ATL, BTL, and digital marketing campaigns efficiently, while ensuring adherence to allocated budgets.
- Developed and implemented branding, marketing strategies, and budget plans to enhance product visibility, brand positioning, and market share across existing and emerging markets.
- Designed end-to-end execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media, and measurement and analysis of impact.
- Managed end-to-end execution of marketing projects and campaigns, including ideation, collateral development, media deployment, performance tracking, and impact analysis.
- Planned and managed paid digital campaigns across YouTube, Meta, and Google platforms to drive brand awareness and customer engagement.
- Led annual negotiations and finalization of advertising deals with TV, print, radio, and magazine partners.
- Coordinated with marketing agencies for branding initiatives, events, and promotional activities, while negotiating costs, timelines, deliverables, and commercial terms to secure optimal business outcomes.
- Supported regional marketing teams in planning and executing localized marketing activities across multiple regions.
- Spearheaded customer engagement programs across India to strengthen brand loyalty and customer relationships.
- Developed and managed digital marketing initiatives to improve online presence and campaign effectiveness.
Manager, Marketing
NEXT Retail India LTD
08.2007 - 02.2013
- Managed marketing activities and special campaigns across India to strengthen brand visibility and customer reach.
- Identified communication requirements and selected suitable media platforms; coordinated with press and television media agencies for effective campaign execution across multiple channels.
- Planned and executed tactical ATL and BTL campaigns, including media selection, and rate negotiations with agencies and publications for print advertising.
- Oversaw BTL promotions and end-to-end execution of marketing activities across regions.
- Generated additional revenue opportunities through leasing and monetization of branding spaces to external companies.
- Negotiated with vendors and suppliers for BTL activities to ensure cost-effective execution and quality delivery.
- Re-engineered product displays at NEXT outlets across India, to enhance customer experience and product visibility.
- Contributed to the development and implementation of the overall marketing strategy and annual marketing plans across India.
- Coordinated with Sales Teams and Regional Marketing Managers to ensure seamless, effective implementation of marketing initiatives.
Sr. Officer, Marketing
Videocon Industries LTD
08.2005 - 07.2007
- Media planning & Co-ordination for Print Media & TVC
- Co-ordination with advertising agency & publication
- BTL, Branding & Promotional activities at retail outlet & event sponsored by the company
- Dealer Management, for strategizing partnerships
- Providing feedback to the management in order to strengthen relations with trade partners.
- Compiled & analyzed data and made recommendations for 5 Dealer Management Projects for Videocon Group.
- Analyzing Competition and market mapping to keep ahead of competition
- Marketing Strategies and advertising campaign analysis of competitors
Executive - Marketing
Reliance Infocom
02.2003 - 10.2003
- Channel Development for Reliance Mobile in Pimpri Chinchwad area.
- Sold record number of Mobile in ‘Reliance Monsoon Dhamaka Offer’ in PCMC.
- Successfully launched the schemes for Ordnance Factory employee in Dehuroad, Pune.
- Launching new schemes for Dealers & customers
- Appointing Dealers & Sub Dealers and reappointing existing Dealers.
- Sales & Marketing in up country.
Education
MBA - Marketing Management
PUNE UNIVERSITY (PUMBA)
Pune, India 04.2001 -
B. Com - Marketing
PUNE UNIVERSITY, MMCC COLLEGE
Pune, India 04.2001 -
H.S.C. -
PUNE UNIVERSITY, MMCC COLLEGE
Pune, India07-1998
Skills
Strategic planning
Budget management
Managing operations and efficiency
Timeline
Sr. Manager, Marketing
Tribhovandas Bhimji Zaveri LTD
02.2013 - Current
Manager, Marketing
NEXT Retail India LTD
08.2007 - 02.2013
Sr. Officer, Marketing
Videocon Industries LTD
08.2005 - 07.2007
Executive - Marketing
Reliance Infocom
02.2003 - 10.2003
MBA - Marketing Management
PUNE UNIVERSITY (PUMBA)
04.2001 -
B. Com - Marketing
PUNE UNIVERSITY, MMCC COLLEGE
04.2001 -
H.S.C. -
PUNE UNIVERSITY, MMCC COLLEGE