Indira Rachuri
Bilaspur
Summary
Performance & Growth Marketer with 5 years of experience driving business growth through data-driven digital marketing. Managed multi-channel campaigns across Google Ads, Meta Ads, LinkedIn Ads, SEO, and email marketing, focusing on lead generation and campaign optimization. Proficient in GA4, Looker Studio, SEMrush, Ahrefs, and AI-powered marketing tools, transforming data into actionable insights.
Overview
6
6
years of professional experience
Work History
Digital Marketing Consultant
Freelance
India
09.2025 - Current
- Deliver Meta Ads, Google Ads, and GA4-driven marketing strategy and execution for clients across industries, managing full-funnel campaigns from planning through reporting.
- Develop data-driven marketing strategies to improve visibility, traffic, and conversions, including SEO, content marketing, and lead generation programs.
- Managed client social media accounts, creating engaging content that increased audience interaction.
Campaign Manager
HT Marketing Agency
Singapore
10.2024 - 07.2025
- Owned end-to-end paid media strategy across Google Ads, Meta Ads, and LinkedIn Ads for B2B clients across APAC, from audience research through post-launch optimization.
- Built and refined audience segments through continuous A/B testing, sustaining 40+ qualified leads per month.
- Brought CAC down from SGD $68 to $60 (12%) by restructuring targeting and reallocating budget to top-performing segments.
- Delivered client-facing dashboards in GA4 and Looker Studio, converting raw data into actionable recommendations.
- Paired SEMrush and Ahrefs research with AI-assisted workflows to speed up keyword planning and content strategy, using Notion to keep execution on track.
Digital Marketing Specialist
HT Marketing Agency
Singapore
05.2024 - 10.2024
- Ran SEO, SEM, paid social, and content campaigns to grow lead volume and organic visibility for agency clients.
- Used SEMrush and Ahrefs to identify keyword gaps and competitor positioning, feeding findings into content and media planning.
- Shaped social content calendars, ad copy, and campaign messaging, coordinating execution through Notion.
- Tracked performance across GA4, Search Console, and Looker Studio, flagging optimization opportunities early.
Digital Marketing Executive
Medicover Group
Hyderabad
10.2020 - 06.2023
- Reduced Google Ads cost-per-lead from INR 100 to INR 85 (15%) through keyword refinement and ongoing bid monitoring.
- Owned the social content calendar for healthcare awareness campaigns, designing Canva creatives that balanced compliance with engagement.
- Compiled weekly and monthly reports from Google Analytics, Search Console, and Excel for stakeholder visibility.
- Wrote SEO-optimized blogs, landing pages, and web content, growing organic reach and engagement.
- Partnered with sales on joint lead-gen campaigns that helped lift revenue by 15% over two months.
Education
MBA - Marketing & IT
ICBM School of Business Excellence
Hyderabad Bachelor of Commerce - Finance
Guru Ghasidas University
Bilaspur Skills
- Google Ads
- Meta Ads
- SEO
- SEM
- Content Marketing & Strategy
- Email Marketing
- GA4
- Search Console
- Marketing Automation
- Conversion Rate Optimization
- Looker Studio
- SEMrush
- Generative AI
Accomplishments
- Managed INR 9L+ in paid ad spend across Google Ads, Meta Ads, and LinkedIn Ads, sustaining 40+ qualified B2B leads per month for APAC clients.
- Cut Customer Acquisition Cost by 12% (SGD $68 → $60) through data-driven targeting and budget optimization.
- Boosted landing page conversions by identifying friction points through campaign and user-behavior analysis.
- Built executive dashboards (GA4, Looker Studio, SEMrush, Ahrefs) that streamlined reporting and decision-making across client accounts.
Industry Expertise
- B2B
- B2C
- IT Consulting & Services
- Food & Beverages
- Healthcare Services
Timeline
Digital Marketing Consultant
Freelance
09.2025 - Current
Campaign Manager
HT Marketing Agency
10.2024 - 07.2025
Digital Marketing Specialist
HT Marketing Agency
05.2024 - 10.2024
Digital Marketing Executive
Medicover Group
10.2020 - 06.2023
MBA - Marketing & IT
ICBM School of Business Excellence
Bachelor of Commerce - Finance
Guru Ghasidas University