Indrakanti Srinivas Murthy
Hyderabad
Summary
Results-driven Sales and Business Development professional with over 19 years of experience in Key Account Management across diverse sectors, including Education and Financial Services. Expertise in revenue growth, market expansion strategies, and building strategic partnerships with CXOs and government bodies. Skilled in P&L management, go-to-market strategy, and stakeholder engagement, with a strong record of launching business initiatives and managing enterprise accounts for profitable growth.
Overview
3
3
Languages
1
1
Certification
20
20
years of professional experience
Work History
Asso. Vice President
Sathguru Management Consultants
Hyderabad
02.2020 - 08.2026
- Owned revenue targets, sales planning, and team performance to drive sustainable growth.
- Develop and execute Go-to-Market strategies to expand market presence, acquire new clients, and strengthen existing accounts.
- Cultivated strategic relationships with CXOs, corporate leaders, government bodies, industry associations, research institutions, and development organizations to enhance collaboration and drive business opportunities.
- Identify and penetrate new markets, industry segments, geographies, and high-value accounts to create new revenue streams.
- Drive enterprise and institutional sales, managing the complete sales cycle from prospecting and lead generation to negotiation, closure, and account expansion.
- Build a strong and predictable sales pipeline through strategic prospecting, partnerships, referrals, and targeted business development initiatives.
- Lead key account management and client engagement to increase customer lifetime value, repeat business, cross-selling, and up-selling opportunities.
- Develop strategic partnerships and channel alliances to accelerate market penetration and revenue growth.
- Extensive experience in managing and developing business relationships with leading multinational organizations, including Nestlé, Bayer, Mondelēz, Cargill, ADM, Corteva, Syngenta, Bunge, BASF, and several other Fortune 100 companies.
- Monitor market trends, competitive landscape, and customer need to identify emerging business opportunities and shape new offerings.
- Lead commercial negotiations, pricing strategies, proposals, and high-value deal closures while ensuring revenue and profitability objectives are met.
- Consistently generated annual revenue exceeding ₹3 crore, surpassing business targets.
- Oversaw relationships with management, global partners, faculty, clients, alumni, and key stakeholders to foster engagement and support organisational objectives.
- Represented the organization at industry forums, conferences, and executive networking events.
- Led and mentored a high-performing team of five, driving accountability through KPIs and performance management.
- Responsible for training, goal setting and 'Go-to-Market' strategy for the sales team.
- Set clear goals, sales targets, and performance expectations while regularly reviewing progress and taking corrective actions.
- Built a performance-driven culture through coaching, capability development, knowledge sharing, and continuous feedback.
- Identified individual strengths and development areas, delegated responsibilities effectively, and empowered team members to take ownership of business outcomes.
- Developed global market expansion strategies for CXO-level executive education programs in the food and agribusiness sector.
- Identified growth opportunities through market intelligence, strategic partnerships, and business planning.
- Led annual business planning, budgeting, forecasting, and profitability reviews.
- Enhanced brand visibility through integrated digital marketing, LinkedIn campaigns, content marketing, events, and thought leadership.
- Executed targeted email campaigns, social media engagement, and AI-enabled CRM and marketing initiatives, resulting in increased lead generation and enhanced business performance.
- Developed targeted marketing campaigns to reach key customer segments and generate quality leads.
- Worked closely with the sales team to convert marketing leads into business opportunities and improve overall ROI.
- Managed budgets, optimized marketing ROI, monitored business performance, and improved operational efficiency through scalable processes and CRM systems.
- Managed financial planning, forecasting, and P&L to achieve revenue and profitability targets.
- Monitored sales, revenue, costs, and key business metrics to support effective decision-making and operational efficiency.
Head B2B Sales & Operations
Learnpedia Edutech Pvt. Ltd
Hyderabad
07.2018 - 01.2020
- Develop and execute Go-to-Market strategies, sales plans, market mapping, territory expansion, and customer acquisition initiatives across the country.
- Set sales goals, monitor performance, conduct sales forecasting, and implement corrective strategies to achieve monthly, quarterly, and annual revenue targets.
- Lead B2B Sales & Operations, managing sales and customer success teams to drive lead generation, business conversion, revenue growth, and performance against targets.
- Drove business development and key account management by identifying new markets, customers, partners, dealers, and strategic business opportunities to expand market presence.
- Led customer engagement and retention efforts by addressing pain points, managing objections, strengthening channel relationships, and ensuring seamless customer experience.
- Collaborated with management, technology, product, marketing, and finance teams on pricing, product enhancements, and sales strategies to support business growth.
Key Account Manager (India, APAC)
GlobalData Plc
Hyderabad
07.2017 - 06.2018
- Closed two big deals with IOCL valued at USD 54K and Santos at USD 76K.
- Understand customer needs, present relevant benefits and solutions, and consistently move prospects toward positive buying decisions and commitments.
- Conduct effective online demonstrations, achieve sales targets, and maintain accurate prospect and sales updates on Salesforce.
- Coordinate with prospects and internal analyst teams to develop customised solutions and consultancy aligned with specific client requirements.
- Identified and researched target energy-sector companies, built CXO-level pipeline, and engaged prospects through calls, emails, and market research to enhance outreach effectiveness.
- Provided high-quality industry insights, identified emerging opportunities and trends, and supported clients in developing growth strategies that increased business value.
Regional Manager (India & APAC)
News Corp. VC Circle
Hyderabad
08.2016 - 03.2017
- Identified and developed new business opportunities, managed key accounts, and generated revenue growth for VCCEdge platform.
- Partnered with product teams to deliver customized solutions, while personally engaging and training senior stakeholders including MDs, VPs, and CEOs, supporting client acquisition, retention, and business growth.
- Cultivated relationships with Government Startup Cells, Consulates, NASSCOM, and other strategic institutions, while enhancing key account engagements.
- Built sales pipelines through market mapping, prospecting, and strategic identification of new business verticals.
- Coordinated with the product development team to develop and enhance the product according to requirements.
Key Account Manager
Thomson Reuters India
Hyderabad
07.2013 - 04.2016
- Closed deals with High Courts (Telangana, Tamil Nadu and Kerala) worth INR 16 lakhs and 7 Law Schools worth 35 lakhs.
- Managed the entire sales cycle from lead generation to closing the deal to achieve the team’s sales target.
- Achieved personal and team sales targets in assigned territory, contributing to overall revenue growth.
- Developed comprehensive key account development plan with sales team, ensuring strong pipeline management and alignment on strategic goals.
- Led the team in outreach efforts to effectively contact new leads generated from marketing campaigns. to contact new leads generated from marketing campaigns.
- Educated customers on Westlaw advantages over competitors and provided training on effective usage of platform.
- Trained the team to develop negotiation and presentation skills to improve customer management.
- Coordinate with the customer support and content team to troubleshoot the pain points of the customer.
- Obtained regular reports and required information from the team in a timely manner.
Senior Officer
BCCL (The Times Group)
Hyderabad
06.2008 - 07.2013
- Closed multi-year annual deals with institutes like University of Hyderabad, Narayana, Chaitanya each worth over 1.5 Cr.
- Meeting the Assigned Revenue Targets and building the market share of TOI publications.
- Generated revenue from existing client base while identifying and acquiring new clients in the education sector.
- Cross-sold and up-sold product offerings of The Times Group to enhance client engagement and drive sales.
- Led the team of 5 to manage 2 major multi-city activities, 'Magic of MBA' & 'ET HR Series' worth of over a 1.5 Cr. each.
- Mentoring team at peer level on goal setting, market mapping and 'Go to Market' strategy.
- Monitored peer performance to ensure achievement of monthly and yearly revenue targets.
- Creating the media plan and allocating spends per media so as to maximise impact within available budgets.
- Promoted seminars and conferences through various channels to boost attendance.
- Identified effective communication channels to convey messages.
- Formulating a complete plan of action and execution including on ground events.
- Envisioning topics of interest and inviting relevant speakers for seminars and conferences.
Relationship Manager
Indiabulls Securities Ltd
Hyderabad
01.2007 - 05.2008
- Managed portfolio of over 300 customers, facilitating online stock market trading.
- Created a new record by getting a new client every day of the month in July 2007, August 2007 and September 2007. 115 new clients acquired.
- Collaborated with banks and financial institutions to streamline transaction processes.
- Conducted fundamental research to gather insights on capital markets.
Education
Master of Business Administration - Marketing
Badruka Institute of Foreign Trade
Hyderabad, TG01-2007
Bachelor of Arts - Honours in Statistics
Benaras Hindu University
Varanasi, UP01-2005
Skills
- Revenue Growth
- Sales Strategy
- Business Development
- Sales Operations
- Client Relationship Management
- Market Analysis
- Stakeholder Engagement
- Strategic Planning
- Cross-functional collaboration
- Team Management
- Performance Optimization
Certification
- Introduction to Generative AI and GPT by LinkedIn Learning
- Generative AI Mastermind by LinkedIn Learning
- Digital Marketing Mastery and by Technocon
- Email Marketing Certified by HubSpot Academy
- AI Tools by be10X
Accomplishments
- Delivered exceptional revenue growth of 24% in FY 2021-22, 27% in 2022–23 and 42% in FY 2023–24 for Cornell Sathguru Executive Education through strategic business development, market expansion, and targeted sales initiatives.
- Launched a new feature TestApp with the help of Tech Team in Learnpedia Edutech.
- Top performer in revenue generation in south India market in Thomson Reuters. Shown exceptional growth of 22% and 24% in 2014 & 2015.
- Successfully closed two high-value strategic deals with leading global energy companies—IOCL worth USD 54K and Santos worth USD 76K—generating USD 130K in business and demonstrating strong enterprise sales and negotiation capabilities.
- For the first time ever in history of BCCL organised an event Magic of MBA for aspiring MBA candidates and their parents across 7 cities, Revenue: Rs. 1.5 Cr each event.
- Highest revenue generated in Indiabulls in July, August and September 2007. Revenue Generated: Rs. 22 Lacs against the target of 15 Lacs.
Languages
Hindi
Telugu
English
Hobbies and interests
- Singing and Listening to Music
Timeline
Asso. Vice President
Sathguru Management Consultants
02.2020 - 08.2026
Head B2B Sales & Operations
Learnpedia Edutech Pvt. Ltd
07.2018 - 01.2020
Key Account Manager (India, APAC)
GlobalData Plc
07.2017 - 06.2018
Regional Manager (India & APAC)
News Corp. VC Circle
08.2016 - 03.2017
Key Account Manager
Thomson Reuters India
07.2013 - 04.2016
Senior Officer
BCCL (The Times Group)
06.2008 - 07.2013
Relationship Manager
Indiabulls Securities Ltd
01.2007 - 05.2008
Master of Business Administration - Marketing
Badruka Institute of Foreign Trade
Bachelor of Arts - Honours in Statistics
Benaras Hindu University