Ipsita Satpathy
Manager- Marketing & Communication
Mumbai,MH
Summary
Insightful Manager with 8+ years of experience in planning and executing communication strategies to achieve and surpass company targets. Focused on analytical approach and forward-thinking leadership to drive responsible marketing & communication planning and day-to-day problem solving to ensure stakeholder satisfaction and brand building.
Overview
1
1
Certification
5
5
years of post-secondary education
8
8
years of professional experience
Work History
Manager- Marketing & Communication
BRTSIF & BSE Sammaan CSR Ltd, BSE Limited
Mumbai, Maharashtra
04.2020 - Current
- Developed and executed Marketing and Communication plans, including social media marketing on LinkedIn, Facebook, Twitter, Instagram and Google Ads.
- Communicating sustainable business growth models and relationship building & management with stakeholders (startups, investors, mentors, corporate & MSMEs).
- Developed S&OP for CSR activities, M&E dashboard for tracking progress, organizing multi-stakeholder workshops/seminars for corporate, NGOs, Foundations, Companies & Government bodies/agencies.
Programme Manager- Research & Communication
ITC Limited
Kolkata, West Bengal
12.2017 - 03.2020
- Developing Pan India Monitoring and Evaluation Systems and Procedures & SOPs.
- Developing Communication Action Plans and Strategies for different stakeholders at various levels and IEC materials like brochure, handbooks, process manual, short films and advocacy materials, etc.
- Organizing multi-stakeholder workshops and seminars on various environmental and social development themes like climate change, sustainable agriculture, drought proofing, women empowerment, skilling, sanitation and solid waste management.
- Created content and creatives for social media posts highlighting achievements in CSR programs/projects.
- Relationship management with Government representatives/NABARD to leverage government schemes.
Research Associate
The Energy & Resources Institute (TERI)
New Delhi, Delhi
12.2014 - 11.2017
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations and communication materials.
- Wrote research papers, reports, reviews and summaries regarding Sustainable Development Goals, Sustainable Tourism, GHG Emissions and Policy Gaps, Sustainability & Innovation in Hospitality Sector, Energy Dynamics & Renewable Energy, Waste Management and Circular Economy.
- Engaged with communication team to initiate and execute multi-stakeholder seminars/workshops and was part of the organizing team for World Sustainable Development Summit (WSDS)- 2015, 2016 & 2017
Research Analyst/Consultant
Ministry of Housing and Urban Poverty Alleviation, Government of India
New Delhi, Delhi
06.2013 - 10.2014
- Monitoring and Evaluation of Socio-Economic Caste Census (SECC) in urban India. Assessing the trends at state level, slum & non-slum and region wise on the identified 17 socio-economic parameters.
- Streamlined research processes to meet tight deadlines for multiple projects.
- Developed a Working Paper on “Investment Patterns in Indian Housing Sector, Affordable Housing and Impact on Urban Poverty Alleviation”- linkage between urbanization, housing investment and poverty alleviation.
Education
PGP - Management
IMT Ghaziabad
New Delhi 03.2020 - 03.2021
Master of Science - Economics
The University of Nottingham
Nottingham, United Kingdom 08.2011 - 12.2012
Bachelor of Arts - Economics
University of Delhi
New Delhi 07.2008 - 06.2011
Skills
Marketing communications expertise
Content Marketing
Marketing strategy
Digital marketing expert
Marketing plans
Managing communications channels
Content Development
Communication planning
Report writing
Analytical skills
Planning and Coordination
Corporate partnerships
Social media expertise
Corporate client relations
Certification
Certificate Program in Digital Marketing and Applied Analytics, IIT Bombay.
Additional Information
- Speaker at International Conference on Sustainable Tourism in ICIMOD, Nepal Received an Appreciation Certificate for outstanding contribution in TEDDY Annual Publication, TERI
Publications
1. Sustainable Development Goals and Agenda 2030: Implications for India - (TEDDY) 2016-17 – Published by TERI PRESS.
2. Agenda 2030: Sustainable Development Goals - People, Planet and Progress Beyond 2015 – Published by TERI PRESS.
3. Policy Brief on Sustainable Tourism Plan for India - Integrating Stakeholders with the Destination, 2016 – Published by TERI PRESS.
4. Sustainability and Innovation in Hospitality Sector - Conference of IARDO 2016.
Timeline
Certificate Program in Digital Marketing and Applied Analytics, IIT Bombay.
03-2021
Manager- Marketing & Communication
BRTSIF & BSE Sammaan CSR Ltd, BSE Limited
04.2020 - Current
PGP - Management
IMT Ghaziabad
03.2020 - 03.2021
Programme Manager- Research & Communication
ITC Limited
12.2017 - 03.2020
Research Associate
The Energy & Resources Institute (TERI)
12.2014 - 11.2017
Research Analyst/Consultant
Ministry of Housing and Urban Poverty Alleviation, Government of India
06.2013 - 10.2014
Master of Science - Economics
The University of Nottingham
08.2011 - 12.2012
Bachelor of Arts - Economics
University of Delhi
07.2008 - 06.2011