Ipsita Satpathy
Manager- Marketing & Communication
Mumbai,MH
Summary
Insightful Manager with 8+ years of experience in planning and executing communication strategies to achieve and surpass company targets. Focused on analytical approach and forward-thinking leadership to drive responsible marketing & communication planning and day-to-day problem solving to ensure stakeholder satisfaction and brand building.
Overview
1
1
Certification
5
5
years of post-secondary education
8
8
years of professional experience
Work History
Manager- Marketing & Communication
BRTSIF & BSE Sammaan CSR Ltd, BSE Limited
Mumbai, Maharashtra
04.2020 - Current
- Developed and executed Marketing and Communication plans, including social media marketing on LinkedIn, Facebook, Twitter, Instagram and Google Ads.
- Communicating sustainable business growth models and relationship building & management with stakeholders (startups, investors, mentors, corporate & MSMEs).
- Developed S&OP for CSR activities, M&E dashboard for tracking progress, organizing multi-stakeholder workshops/seminars for corporate, NGOs, Foundations, Companies & Government bodies/agencies.
Programme Manager- Research & Communication
ITC Limited
Kolkata, West Bengal
12.2017 - 03.2020
- Developing Pan India Monitoring and Evaluation Systems and Procedures & SOPs.
- Developing Communication Action Plans and Strategies for different stakeholders at various levels and IEC materials like brochure, handbooks, process manual, short films and advocacy materials, etc.
- Organizing multi-stakeholder workshops and seminars on various environmental and social development themes like climate change, sustainable agriculture, drought proofing, women empowerment, skilling, sanitation and solid waste management.
- Created content and creatives for social media posts highlighting achievements in CSR programs/projects.
- Relationship management with Government representatives/NABARD to leverage government schemes.
Research Associate
The Energy & Resources Institute (TERI)
New Delhi, Delhi
12.2014 - 11.2017
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations and communication materials.
- Wrote research papers, reports, reviews and summaries regarding Sustainable Development Goals, Sustainable Tourism, GHG Emissions and Policy Gaps, Sustainability & Innovation in Hospitality Sector, Energy Dynamics & Renewable Energy, Waste Management and Circular Economy.
- Engaged with communication team to initiate and execute multi-stakeholder seminars/workshops and was part of the organizing team for World Sustainable Development Summit (WSDS)- 2015, 2016 & 2017
Research Analyst/Consultant
Ministry of Housing and Urban Poverty Alleviation, Government of India
New Delhi, Delhi
06.2013 - 10.2014
- Monitoring and Evaluation of Socio-Economic Caste Census (SECC) in urban India. Assessing the trends at state level, slum & non-slum and region wise on the identified 17 socio-economic parameters.
- Streamlined research processes to meet tight deadlines for multiple projects.
- Developed a Working Paper on “Investment Patterns in Indian Housing Sector, Affordable Housing and Impact on Urban Poverty Alleviation”- linkage between urbanization, housing investment and poverty alleviation.
Education
PGP - Management
IMT Ghaziabad
New Delhi 03.2020 - 03.2021
Master of Science - Economics
The University of Nottingham
Nottingham, United Kingdom 08.2011 - 12.2012
Bachelor of Arts - Economics
University of Delhi
New Delhi 07.2008 - 06.2011
Skills
Marketing communications expertise
undefinedCertification
Certificate Program in Digital Marketing and Applied Analytics, IIT Bombay.
Additional Information
- Speaker at International Conference on Sustainable Tourism in ICIMOD, Nepal Received an Appreciation Certificate for outstanding contribution in TEDDY Annual Publication, TERI
Publications
1. Sustainable Development Goals and Agenda 2030: Implications for India - (TEDDY) 2016-17 – Published by TERI PRESS.
2. Agenda 2030: Sustainable Development Goals - People, Planet and Progress Beyond 2015 – Published by TERI PRESS.
3. Policy Brief on Sustainable Tourism Plan for India - Integrating Stakeholders with the Destination, 2016 – Published by TERI PRESS.
4. Sustainability and Innovation in Hospitality Sector - Conference of IARDO 2016.
Timeline
Certificate Program in Digital Marketing and Applied Analytics, IIT Bombay.
03-2021
Manager- Marketing & Communication
BRTSIF & BSE Sammaan CSR Ltd, BSE Limited
04.2020 - Current
PGP - Management
IMT Ghaziabad
03.2020 - 03.2021
Programme Manager- Research & Communication
ITC Limited
12.2017 - 03.2020
Research Associate
The Energy & Resources Institute (TERI)
12.2014 - 11.2017
Research Analyst/Consultant
Ministry of Housing and Urban Poverty Alleviation, Government of India
06.2013 - 10.2014
Master of Science - Economics
The University of Nottingham
08.2011 - 12.2012
Bachelor of Arts - Economics
University of Delhi
07.2008 - 06.2011
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