Naga Vijaya Kumar
Marrketing Communication
Bangalore,KA
Summary
Accomplished Marketing Supervisor with a dynamic and results-driven style. Excellent initiative with strong multitasking, project management, and communication skills. Versatile influencer looking for a new professional challenge with a growing team.
Overview
19
19
years of professional experience
5
5
Languages
Work History
Marketing Communication
Bharti Airtel
Bengaluru, India
01.2021 - Current
- Managing cross-functional teams to execute marketing campaigns effectively.
- Developed comprehensive marketing strategies for diverse telecommunications products.
- Analyzed market trends to identify opportunities for brand growth.
- Coordinated events and promotional activities to enhance brand visibility.
- Generated ideas to increase sales through creative promotions.
- Created content for promotional materials, including brochures, flyers, and websites.
- Developed social media marketing strategies to help brand company and increase sales.
- Analyzed market trends to identify potential opportunities for growth.
- Worked with management team to oversee and monitor marketing strategy.
- Formulated and launched marketing and promotional campaigns to maximize sales.
- Performed market analysis to better understand target audiences.
- Evaluated the effectiveness of marketing campaigns using analytics skills.
- Tracked and measured marketing outcomes including marketing activities, response, leads and sales growth.
- Collaborated with other departments to coordinate strategic marketing activities.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Coordinated marketing events for showcasing product and service offerings.
- Professional experience of 18 + years in the BPO industries
- 4+ years in Marcom
Marketing planning
Bharti Airtel
Bengaluru, India
01.2017 - 01.2021
- Conduct in-depth market research, analyze industry trends, monitor the competitive landscape, and gather customer insights to identify new opportunities.
- Plan and coordinate the successful launch of new products and services (e.g., FTTH, MDU, Mobility sites) to ensure market penetration.
- Own the development and allocation of marketing budgets, ensuring cost efficiency and maximum return on investment (ROI).
- Work closely with cross-functional teams, including Sales, Product Development, Network Planning, Finance, and Legal, to ensure cohesive messaging and the successful delivery of home passes and marketing strategies.
- Measure and report on the effectiveness of marketing initiatives using key performance indicators (KPIs) and analytics tools (e.g., Google earth, Rera), providing data-driven recommendations for optimization.
- Support the development of loyalty programs and customer retention strategies, leveraging data for targeted initiatives.
Sales coordinator
Bharti Airtel
Bengaluru, India
01.2014 - 01.2017
- Handling the sales team, sending sales report in hourly basis with acquire numbers to achieve the sales target.
- Supporting technically which the sales team to achieve their targets like lapu creation, providing additional option to recharge the customers and supporting to provide the details of wrongly recharges customer's transactions details.
- Preparing the monthly review meeting data which is required the sales head to cover the backlogs of yearly targets.
- Circle reports were prepared as per micromanagement level which is easily understanding about their leads to achieve.
- Sending the payout files to the Commercial to process the partner payouts.
- Preparation of Activation and Non Activation Claim for Prepaid, Postpaid, 3G and 4G Business.
- Responsible for daily commercial/financial operations touching Channel Partners.
- RCV and SIM Dispatch analysis, Product Analysis and Daily Sales MIS.
- According to the Market conditions we are announcing Incentive schemes to boost up the sales in the market on monthly basis.
Sr. MIS executive
Kouchan
02.2013 - 11.2014
- Preparation of Activation and Non Activation Claim for Prepaid, Postpaid, 3G and 4G Business.
- Responsible for daily commercial/financial operations touching Channel Partners.
- RCV and SIM Dispatch analysis, Product Analysis and Daily Sales MIS.
- According to the Market conditions we are announcing Incentive schemes to boost up the sales in the market on monthly basis.
- AR (Account Receivable) and GL (General Ledger) Reconciliation on Monthly.
- Reconciliation of accounts and monthly balance confirmation with Channel Partners.
- Full and Final settlement process of Channel Partners who are resigned from the Distributor Agreement.
- Controlling on Bad debts through reconciliation with Partners account on monthly Basis.
- Responsible for Channel Partners commission calculation based on provided Commission Structure and ensure that within the monthly GAC.
- Special attention on partner queries and no dues from Channel Partners.
- Monitoring of Commercial Financial Processes related to Channel partners.
- Settlement Analysis on effective Scheme Payouts.
- Validation of Monthly GAC and Provision.
- Ensuring of Distributors Agreements and Other documents of business.
- Full and Final Settlement of Channel Partners.
- Co-ordination with Zones and execute zone Operation.
BPA: Management Reporting
- Primary Responsible for Financial Statements to the management on daily and monthly basis.
- Initial control over the reporting of Financial Summary on daily basis.
- Revenue Analysis based on GL at Bill Cycle Level.
- Department wise Operational Expenses Vs AOP Analysis with graphical indication helped a lot to control over the expenses and preparation on flash and forecast.
- Monthly Preparation of MAPA uploading and verifying correctness of the data which needs to upload into the cognos.
- Supporting to Annual Operating Plan (AOP) and flash and forecast of Fixed Line and DTH business for entire circle.
- Involvement in Month End Closing of Circle Books (both Revenue and Operating Expense) along-with detailed variance analysis of actual and submitted plans.
- Maintaining of Data with easy accessibility.
Sr. MIS
Grass Roots BPO Private Limited
Bengaluru, India
09.2012 - Current
- Prepared monthly Performance Status Reports.
- Wide knowledge of tax and other compliance implications of non-profit status.
- Proficient in excel, word, outlook, and access.
- Excellent communication and interpersonal skills.
- Strong project management and organizational skills.
Team Leader
Aryan Images and Business Consultancy PVT LTD
11.2011 - Current
- Handling the team size of 50 members of Data entry.
- Handing the team size of 20 members of Quality team.
- Handing the team size of 20 members of field Audit.
- Meeting management performance standards.
- Team supervision and performance management.
- Actioning more complex administrative issues.
- Staff training.
- Monitoring and advising on operational.
- Implementing management policies and directives.
- Preparing and maintaining of MIS Reports.
- Maintains employee records like leave and attendance registers and a total of 120 + employees were handled by me.
- Calling the candidates for interview and organize it, taking care of joining formalities for the selected candidates and conducting Orientation programs.
- Organizing training class with the co-ordination of Trainer and Heads of the Department.
- Supervising all administrative functions of all safety equipment, security controls, Event Mgmt, Inventory control, transport etc.
Back office exe.
Platinum one Pvt. Ltd.
12.2009 - 11.2011
- Handling the complaints For Uninor customers all over Karnataka, communicate with the concern departments to rectify the issue & communicate with the customer stating that the issue is rectified close the complaints after conformation with the customers.
- Handled team of 11 members for the verification the customer Documentations & prepare the MTD report for the uninor.
SR, Technical support executive
Kochar
07.2008 - 12.2009
- Handled Indian customers for GPRS Gismo support . handled The calls and gave the floor support handle the escalation calls and also do call barge with new agents and give the tips to new agents how to handle the call and applications.
Technical support executive
Kouchan
Bengaluru, India
08.2007 - 05.2008
- Handled the Indian customers for the DSL (Broad Band) trouble shooting for DSL and installing the modems and routers and WIFI routers by telephone and handle the E- mail support for the Airtel customer.
Education
MBA - Human Resources Development
Madurai Kamaraju University
Madurai, India 04.2001 -
Skills
Marketing communications expertise
National Top in opening Own retail Stores
Handling & Solving risk Projects
Traveling, Cooking
Travel Photography/Videography: Documenting with a portfolio focused on visual.
Timeline
Marketing Communication
Bharti Airtel
01.2021 - Current
Marketing planning
Bharti Airtel
01.2017 - 01.2021
Sales coordinator
Bharti Airtel
01.2014 - 01.2017
Sr. MIS executive
Kouchan
02.2013 - 11.2014
Sr. MIS
Grass Roots BPO Private Limited
09.2012 - Current
Team Leader
Aryan Images and Business Consultancy PVT LTD
11.2011 - Current
Back office exe.
Platinum one Pvt. Ltd.
12.2009 - 11.2011
SR, Technical support executive
Kochar
07.2008 - 12.2009
Technical support executive
Kouchan
08.2007 - 05.2008
MBA - Human Resources Development
Madurai Kamaraju University
04.2001 -