Iraa Paul
Journalist
Gurgaon
Summary
Content Writer with a proven track record in creating impactful content that strengthens brand identity through compelling storytelling. Skilled in producing high-quality, engaging material that drives audience growth and boosts brand engagement. Proficient in SEO writing, keyword research, and content strategy, with a strong ability to collaborate effectively with cross-functional teams to meet and exceed content objectives.
Overview
6
6
years of professional experience
18
18
years of post-secondary education
2
2
Languages
Work History
Senior Officer - Content
Indiatimes
Gurgaon
01.2023 - Current
- Company Overview: Content Writer (Times Internet)
- Author Profile: https://www.indiatimes.com/author/iraa-paul/5448
- Writing original content for OTT in specific
- ( Listicles, Celebs, Reviews)
- Tranisitoned to writing for Entertainment as a whole
- Rehashing and writing articles based on industry trends, keywords, and audience insights.
- Taking celebrity interviews
- Monitering and writing content that is SEO friendly
- Helping hand to the video production
- Collaborating with PR from Netflix, Prime Video, Zee5, Hotstar, Warner Bros and more.
- Constant communication and collaboration with celebrities and their teams for content.
Content Writer
Diligent Media Corporation Ltd
Gurgaon
06.2021 - 12.2022
- Writing entertainment & lifestyle related stories
- Working on good practices of publishing
- Curating ideas based on events like movie releases, festivals
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Writing movie reviews
- Taking celebrity interviews
Content Writer, Media, and Communication
CRY (Child Rights and You)
Gurgaon
05.2020 - 06.2021
- Creating relevant Covid19 content for training workshops
- Completed thorough research into assigned topics.
- Generating CSR campaign ideas
- Proof reading and correction of raw articles
- Research & development of Covid19 situation
Content Writer
HT Digital
Gurgaon
01.2021 - 02.2021
- Writing lifestyle and product related content for Amazon Website
- Proof reading and correction of raw articles
- Formatted content to adhere to industry-specific style guides.
Content Writer
Times Internet
Gurgaon
06.2019 - 07.2019
- Writing and publishing Food & beverage linked blogs for Times Internet lifestyle
- Post production video editing assistance
- Writing and publishing recipe blogs
- Conducting restaurant reviews and publishing related articles
- Achieving qualitative & quantitative targets through daily article delivery
- Working on Denmark (Times internal software)
- Proofreading and correction of raw articles
- Developed comprehensive style guides outlining voice, tone, language usage guidelines which improved overall brand consistency throughout various forms of communication.
Education
Bachelors of Journalism and Mass Communication - Journalism and Mass Communication
Jagannath International Management School
01.2018 - 01.2021
X (SECONDARY) -
Meenakshi Public School
04.2001 - 01.2016
XII (SENIOR SECONDARY) - undefined
Meenakshi Public School
Skills
- Content Writing
- Photography
- Singing
- Public Relations
- Team leading/building
Social media proficiency
Accomplishments
- Director of SWARA (music society of JIMS Vasant Kunj) 2020-21.
- Assistant Director of SWARA, 2019-20.
- Collaborative music arrangements for my Instagram (@thesoulfulmelodyy) & YouTube (Iraa Paul) pages.
- Freelancing photoshoot (fashion & landscape).
- Basic video editing assignments.
Timeline
Senior Officer - Content
Indiatimes
01.2023 - Current
Content Writer
Diligent Media Corporation Ltd
06.2021 - 12.2022
Content Writer
HT Digital
01.2021 - 02.2021
Content Writer, Media, and Communication
CRY (Child Rights and You)
05.2020 - 06.2021
Content Writer
Times Internet
06.2019 - 07.2019
Bachelors of Journalism and Mass Communication - Journalism and Mass Communication
Jagannath International Management School
01.2018 - 01.2021
X (SECONDARY) -
Meenakshi Public School
04.2001 - 01.2016
XII (SENIOR SECONDARY) - undefined
Meenakshi Public School
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