IRFAN AHAMED
FMCG SALES
Kayalpattnam
Summary
A young and dynamic professional with 13 years of extensive
Bottoms Up experience in fmcg food & beverage sales back
ground. Handled 300cr Business Annually. Expert to Increase
Market share and Numeric distribution through distribution
network. Experienced to turn around weak territories by
leveraging leadership, Coaching, operations and sales
expertise successfully and consistently delivering the
responsibilities as a people manager.
Overview
15
15
years of professional experience
6
6
Languages
Work History
Area Sales Manager - South Kerala
Mondelez International
05.2022 - Current
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Organized promotional events and interacted with community to increase sales volume.
- Drove cost efficiencies across various areas like Damages, Low shelf life, inventory control and customer acquisition by continuously optimizing processes and systems.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Developed sales strategy based on Market research of consumer buying trends and market conditions.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Area Sales Manager Karnatak and Kerala
AB In Beverages
12.2021 - 04.2022
Regional Sales Manager for Karnataka, AP,TL
Morgan Stanley Group (Southern Health Foods Private Limited)
03.2020 - 12.2021
- Lead a team of ASM and motivate them to deliver on their sales objectives
- Deploy and monitor execution of promotions and other market initiatives within the Sales Strategy of the company with the objective of driving volume, value, and market share objectives in the assigned area through increasing distribution coverage and execution of various initiatives planned.
Business Development Manager
Asahi Beverages Vietnam
08.2019 - 02.2020
Area Sales Manager Chennai and Telegana
Britannia Industries Limited
11.2018 - 07.2019
Assistant Manager Sales South Chennai and North TN
Britannia Industries Limited
04.2015 - 11.2018
Sales Officer South Gujarat and Mumbai UPC
Britannia Industries Limited
08.2013 - 04.2015
Customer Executive
PepsiCo India Holdings PVT LTD
04.2011 - 07.2013
Territory Sales Incharge
Britannia Industries Limited
11.2009 - 04.2011
Education
Bachelor of Commerce - B Com -
Annamalai University
SALEM, Tamil NaduSkills
- Leadership
- Annual Operating Plan
- People Management
- Infra Plan
- Business Planning and Development
- Territory Management
- New Product Launch
- Go to Market
- Metro Town Experience
- Rural Coverage
- Product Knowledge
- Adaptability and Flexibility
- Product Demonstrations
- Analytical Thinking
- Business Analytics
- Multitasking Abilities
Websites
Accomplishments
- IMPLEMENTED DISTRICT WISE SUPER STOCKIEST MODEL IN GUJARAT
- APPOINTED 72 NEW SUB DISTRIBUTORS
- GUJARAT MARKET SHARE MOVED 8 TO 14.5
- TN 2CLUSTER APPOINTED 13 NEW DB
- ACHIEVED EVER HIGHEST 79.2 MARKET SHARE IN TN2 CLUSTER
- MOVED HIGHEST ND 98.2 IN TN2 CLUSTER
- CHENNAI CITY DISTRIBUTION STABILITY
- CHENNAI MS & ND STABLITY WITH DISTRIBUTOR CONSOLIDATION MODE
- HANDLED PROJECT SHRIRAM DISTRIBUTION
- IN TELEGANA APPOINTED 12 SUPER STOCKIEST
- SUCCESSFULLY LAUNCHED TIMEPASS SNACKS, CROISSANT AND MILKSHAKE CATEGORY
- IMPLEMENTED GTM IN ALL DISTRIBUTOR POINT ALONG WITH SAMNA APPLICATION
- SUCCESSFULLY PLACED MORE THAN 2000 CHILLERS
- STAR AWARD WINNER OF 2012
- STAR AWARD WINNER OF 2013
- IPL 7UP CONTEST WINNER - 2012
- CELEBRATED WITH 7UP BRAND AMBASSADOR ACTOR SIMBU
- PEPSI IPL WINNER CELEBRATED WITH CHENNAI SUPER KINGS TEAM
- IN VIETNAM ADDED 3 NATIONAL CHAIN 38 OUTLETS
- PULLED BACK CALPIS BRAND IN TO GROWTH AFTER 3 YEARS
- MADE COMPANY IN TO PROFIT MODE SOLD MORE NON ATTA PRODUTS
- NON ATTA BUSINESS MOVED 30% TO 70% THROUGH DISTRIBUTION
- INCREASED HEALTH MIX BUSINESS IN TO 36% CONTRIBUTION FROM 12%
- ADDED 42 NEW DISTRIBUTORS IN ROKA
- BRING DOWN DAMAGES FROM 14% TO 8% STILL IN PROGRESS
Personal Information
- Date of Birth: 05/28/87
- Nationality: Indian
Timeline
Area Sales Manager - South Kerala
Mondelez International
05.2022 - Current
Area Sales Manager Karnatak and Kerala
AB In Beverages
12.2021 - 04.2022
Regional Sales Manager for Karnataka, AP,TL
Morgan Stanley Group (Southern Health Foods Private Limited)
03.2020 - 12.2021
Business Development Manager
Asahi Beverages Vietnam
08.2019 - 02.2020
Area Sales Manager Chennai and Telegana
Britannia Industries Limited
11.2018 - 07.2019
Assistant Manager Sales South Chennai and North TN
Britannia Industries Limited
04.2015 - 11.2018
Sales Officer South Gujarat and Mumbai UPC
Britannia Industries Limited
08.2013 - 04.2015
Customer Executive
PepsiCo India Holdings PVT LTD
04.2011 - 07.2013
Territory Sales Incharge
Britannia Industries Limited
11.2009 - 04.2011
Bachelor of Commerce - B Com -
Annamalai University
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