Isha Deshmukh
Pune
Summary
Entrepreneurial marketer and brand builder with hands-on experience taking a consumer F&B brand from a concept to four profitable locations in Pune. I specialize in leading end-to-end marketing, handling everything from the initial brand identity and digital growth to driving real-world footfall. I thrive in fast-moving, resource-constrained environments where I can balance creative execution with commercial decision-making.
Overview
5
5
years of professional experience
Work History
CO-FOUNDER & HEAD OF MARKETING
The Boba Way
Pune
01.2022 - Current
- Co-founded and bootstrapped a specialty beverage brand, scaling it to four profitable locations across Pune.
- Built the entire brand identity from scratch, including naming, logo design, packaging, and store aesthetics.
- Curated social-first marketing that drove consistent and repeat customers.
- Developed a social media presence that moved the needle, focusing on community building, and driving consistent walk-ins.
- Used sales data and customer feedback to design and launch seasonal menus that kept the offerings fresh and relevant.
- Managed marketing budgets, and worked closely with vendors and creative partners to maximize ROI.
DIGITAL MARKETING INTERN
Initial Hygiene India
07.2021 - 12.2021
- Assisted with day-to-day digital campaigns to boost brand visibility across platforms.
- Ran competitor research and market analysis to help the team stay ahead of industry trends.
Education
BBA - Marketing
Garware College of Commerce
Pune03-2022
Higher Secondary Education -
DAV Public School
Secondary Education -
DAV Public School
Skills
- Brand and positioning strategies
- Growth marketing techniques
- Market insights analysis
- Entrepreneurial mindset
Social Links
- Instagram ID: Isha_desh
- Linkedin : Isha Deshmukh
Timeline
CO-FOUNDER & HEAD OF MARKETING
The Boba Way
01.2022 - Current
DIGITAL MARKETING INTERN
Initial Hygiene India
07.2021 - 12.2021
BBA - Marketing
Garware College of Commerce
Higher Secondary Education -
DAV Public School
Secondary Education -
DAV Public School