ISHAAN GUPTA
Delhi
Summary
Dynamic content marketing leader with a proven track record at Slite, driving 50% SEO growth and 100% increase in SQLs. Expert in SEO strategy and brand management, leveraging analytical skills to achieve impactful results. Adept at fostering collaboration and innovation, consistently delivering high-performing campaigns that elevate brand presence.
Overview
5
5
years of professional experience
Work History
Content Marketing Lead
Slite
Remote
11.2023 - Current
- Lead end-to-end SEO, inbound demand generation, and brand building initiatives
- Achieved 50% SEO growth and 100% increase in channel-specific SQLs
- Drove LinkedIn to 2M+ impressions in 2 years; channel now contributes 50% of SQL leads
Head of Content & SEO
Pesto Tech
08.2022 - 05.2023
- Spearheaded video campaign with 50+ reel scripts, generating 5M+ organic views and 120% follower growth
- Built SEO strategy from scratch; ranked 100+ keywords in top 10, authored and supervised 110+ articles
- Increased email open rates from 11% to 20%; drove 50% increase in webinar sign-ups
Senior Copywriter
HOWL
11.2021 - 07.2022
- Led key BFSI accounts including American Express and DBS Bank India
- Developed social campaigns and launch strategies for BookMyShow, Trell, and Schindler subsidiaries
Business Development Intern
GE India
06.2021 - 10.2021
- Led a team of 5 in lean consulting project at GE, focusing on sustainable operations transformation with GE Plant, Hosur.
- Identified growth opportunities and potential partnerships through collaboration with cross-functional teams.
Education
B.Tech. - Mechanical Engineering
Delhi Technological University
Delhi, India05-2022
Class XII, CBSE -
Sachdeva Public School, Pitampura
Delhi, India01.2018
Skills
- C
- SEO strategy
- Python
- JavaScript
- Microsoft Excel
- Google Analytics
- Content marketing
- Brand management
- Copywriting
Skills Interests
C++, Python, JavaScript, Microsoft Excel, Google Analytics, English, Hindi, French, Writing, Reading, Debating
Leadership Experience
- Managing Editor, Ayaskala, 2020–Present, Led 20+ writers for online literary magazine focused on mental health and art
- Associate Editor, DTU Times, 2018–2022, Orchestrated quarterly magazine production; directed podcast department
- Head of Research, Enactus DTU, 2018–2022, Authored research on aquaponics; shaped Project Unnati for underprivileged education
Timeline
Content Marketing Lead
Slite
11.2023 - Current
Head of Content & SEO
Pesto Tech
08.2022 - 05.2023
Senior Copywriter
HOWL
11.2021 - 07.2022
Business Development Intern
GE India
06.2021 - 10.2021
B.Tech. - Mechanical Engineering
Delhi Technological University
Class XII, CBSE -
Sachdeva Public School, Pitampura