MRINALINI KHATTAR
Bangalore
Summary
Content and product marketing leader with over 10 years of experience driving impactful storytelling across SaaS, travel tech, and publishing sectors.
Overview
11
11
years of professional experience
Work History
Content Marketing Lead
Locus (Logistics SaaS, Series C)
Bangalore
01.2021 - Current
- Owned global content roadmap; delivered 100+ assets (whitepapers, case studies, webinars) influencing $20M+ pipeline.
- Spearheaded two site copy overhauls, driving 30 organic sessions and boosting average engagement to 42s.
- Implemented AI-driven workflow that cut research time by 60% and doubled monthly article output.
- Built Last-Mile Maturity assessment capturing 100+ SQLs and guiding product positioning.
- Partnered with PMM, Sales, and Design to accelerate GTM for Follow-Me Delivery, TDMS, and SKU Management.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
Book Editor
Penguin Random House India
New Delhi
02.2021 - 02.2022
- Edited flagship nonfiction manuscripts (up to 120K words) to publication-ready quality ahead of press schedules.
- Collaborated with authors, designers, and marketing teams to shape narrative arcs and launch plans.
Editor
Tripoto Travels (Travel Tech Marketplace)
New Delhi
03.2019 - 06.2020
- Directed brand-content partnerships with Airbnb, Visit Abu Dhabi, and Singapore Tourism, driving 2M+ monthly pageviews.
- Supervised 10 freelancers across copy and photography through a unified style guide.
- Optimized pillar architecture and on-page SEO, raising organic traffic by 40% within six months.
- Developed editorial guidelines and standards to maintain quality control.
Editorial Consultant
India Today Group
Noida
09.2017 - 11.2017
- Crafted features and executed rapid copy-edits for special print editions under 48-hour turnarounds.
Assistant Manager – Content
EazyDiner (Restaurant Tech)
Gurugram
07.2014 - 09.2015
- Launched inaugural city guides for Delhi & Mumbai with 5K+ listings, establishing SEO taxonomy still in use today.
- Mentored junior writers and oversaw CMS migration ensuring zero downtime.
Education
MA - Philosophy
University of Delhi
01.2018
BA - English (Honours)
Kamala Nehru College, DU
01.2015
PG Dip - Journalism & Mass Communication
Xavier School of Communications
01.2014
Skills
- Content Strategy
- Product Marketing
- SEO/SEM
- Demand Generation
- AI Content Ops
- GTM Messaging
- Stakeholder Alignment
- Team & Vendor Management
- Thought-Leadership Programs
- OpenAI GPT-40 & 30
- GA4
- Ahrefs
- SEMrush
- HubSpot
- WordPress
- Project management
- Editorial oversight
- Content strategy
- Research
- Figma
Websites
Languages
English - Fluent, Hindi - Fluent
Hobbies and Interests
Powerlifting, boxing, surfing, reading, and curly-hair care
Timeline
Book Editor
Penguin Random House India
02.2021 - 02.2022
Content Marketing Lead
Locus (Logistics SaaS, Series C)
01.2021 - Current
Editor
Tripoto Travels (Travel Tech Marketplace)
03.2019 - 06.2020
Editorial Consultant
India Today Group
09.2017 - 11.2017
Assistant Manager – Content
EazyDiner (Restaurant Tech)
07.2014 - 09.2015
MA - Philosophy
University of Delhi
BA - English (Honours)
Kamala Nehru College, DU
PG Dip - Journalism & Mass Communication
Xavier School of Communications
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