Ishita Sen

Key Achievements:

• Led GPS transformation across ~15,000 vehicles, achieving 100% GPS compliance and ~95% tracking efficiency, significantly improving dispatch monitoring and vigilance.
• Built data-driven trip monitoring framework reducing manual intervention in deviation analysis and freight leakage detection.
• Designed and implemented E-Bidding platform, standardizing freight rates and improving commercial transparency across transporters.
• Spearheaded RFID-based in-plant automation, improving vehicle turnaround time and reducing manual tracking errors.
• Implemented E-POD solution with automated ETA & live GPS tracking links, enhancing customer visibility and reducing POD processing delays.
• Established Logistics Control Tower operations, enabling real-time KPI monitoring and exception management.
• Developed SOPs and compliance frameworks to standardize operations across plants and external stakeholders.
• Conducted structured training programs to drive digital adoption and cultural shift toward data-driven supply chain management.
• Collaborated with Logistics, Sales, Finance, Internal Audit, IT, and external vendors to align automation with business goals.

Impact Areas:
Tracking Efficiency | Freight Optimization | Digital Governance | Customer Experience | Compliance | Operational Visibility

Managed Last Mile delivery service quality and operational performance across East Region for Domestic Priority & Secured Delivery products.

Key Achievements:

• Improved delivery and pickup SLA adherence across multiple hubs in East Region for Domestic Priority shipments.
• Managed high-value and secured deliveries (bank cards, confidential exam materials, pharmaceuticals) of ~ 60,000 shipments for the East Zone.
• Expanded service reach into remote pin codes, increasing coverage and service penetration.
• Led manpower recruitment, training, and compliance management.
• Strengthened SOP adherence and quality control mechanisms to enhance operational consistency.

Managed last-mile operations network across Kolkata & South Bengal supporting 5 delivery stations and 70+ IHS stores.

Key Achievements:

• Improved network efficiency by monitoring Last Mile delivery KPIs and recommending data-driven operational improvements to enhance customer experience and delivery success parameters.
• Onboarded and enabled new retail stores and Last Mile delivery partners, expanding last-mile footprint, expanding reach of amazon delivery services and increase customer base.
• Conducted operational audits to ensure compliance and improve inventory management.
• Strengthened service partner relationships through structured performance reviews and reporting.
• Led training programs on SOPs, new product launches, and operational best practices.

Led territory sales, distribution, and logistics strategy.

Key Achievements:

• Formulated territory expansion strategies to drive revenue growth.
• Executed ATL/BTL campaigns to enhance brand penetration.
• Strengthened distributor network relationships and improved sales performance tracking via KPI monitoring.
• Conducted training sessions on sales effectiveness and product positioning.