ISHU DIXIT
Hardoi
Summary
Marketing professional with extensive experience at Havells India Ltd., specializing in sales forecasting and process optimization. Expertise in crafting innovative marketing strategies and training teams to boost performance. Achievements include enhancing brand awareness through influencer marketing and significantly increasing customer engagement.
Overview
7
7
years of professional experience
Work History
Deputy Manager (UP Eastern)
Havells India Ltd.
05.2024 - Current
- Division: Water Heater (Heat Pump, Geyser).
- Coordinated training programs to develop staff skills and implementations.
- Analyzed market trends to inform strategic planning and product development.
- Prepared monthly progress reports detailing achievements against set targets.
- Worked closely with customers to understand needs and resolve diverse issues.
- Collaborated with fellow employees, vendors and other parties to achieve smooth coordination of activities, risk remediation and follow-up.
- Developed marketing campaigns using social media.
- Coordinated with cross-functional teams to align marketing strategies.
- Conducted competitor research to enhance brand awareness and outreach.
- Analyzed market trends to inform promotional tactics and product positioning.
- Managed content creation for various digital channels and platforms.
- Analyzed market trends to inform product selection and inventory management.
- Analyzed trends in the influencer marketing industry to keep up-to-date on best practices.
- Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
- Spearheaded initiatives aimed at building awareness through influencer marketing programs.
Area Sales Manager (Central UP East)
Jaquar & Co. Pvt. Ltd.
08.2023 - 05.2024
- Managing distributors, direct dealers, wholesalers, and retailers.
- Conducting activities at the local level for the growth of secondary sales.
- Dealer Network Management.
- Marketing research and analysis of competitors' activities.
- Forecasting and monitoring sales through the dealer network for home appliances.
- Division: Hot Water Solution (Heat Pump, Geysers).
- Attended industry events to network and promote Jaquar's innovative product offerings.
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
Marketting Executive
V-guard industries Limited.
09.2021 - 08.2023
- Successfully handled Kanpur, Kannauj, Farrukhabad, Jhansi, Banda, Mahoba, Lalitpur, and Orai.
- Managing distributors, direct dealers, wholesalers, and retailers.
- Appointment of new dealers.
- Conducting activities at the local level for the growth of secondary sales.
- Dealer Network Management.
- Marketing research and analysis of competitors' activities.
- Forecasting and monitoring sales through the dealer network.
- Division: Water heater.
- Product: Water heater, room heater, heat pump.
Assistant Territory Manager
Usha International Ltd.
11.2020 - 09.2021
- Successfully handled Kanpur, Jhansi, Banda, Mahoba, Lalitpur and Orai.
- Managing distributers, direct dealers, whole-sellers and retailers.
- Appointment of new dealers.
- Conducting activities at local level for growth of secondary sales.
- Dealer Network Management.
- Marketing Research and analysis of competitor's activity.
- Forecasting and monitoring sale through dealer network for home appliances.
- Division: Appliances Division
- Product: Mixer grinder, OTG, Iron, Cook Top, Juicer, Room coolers, Fans, Water heater, Room heater.
Long Arm Sales Personnel
V5 Global Services Pvt. Ltd.
10.2018 - 11.2020
- Worked at Hardoi, Sitapur location.
- Managing Dealers and Customers.
- Appointment of new dealers & and new customers.
- Conducted activities at local level for growth of appliances productivity.
- Division: Appliances
- Product: Mixer grinder, OTG, Iron, Cook Top, Juicer, Room coolers, Fans, Water heater and Room heater.
Education
MBA - Marketing & IT
Swami Vivekanand Subharti University
01.2024
Graduation - Science
C.S.J.M. Kanpur
01.2017
Intermediate - Science & Math
U.P. Board
01.2013
High School - Science & Math
U.P. Board
01.2011
Skills
- Quick learner and daily life improver
- Sales forecasting
- Team leadership
- Proactive
- Visionary person
- Data analysis
- Influencer marketing
- Training and development
- Effective communication
- Problem solving
- Time management
- Cross-functional promotion
- Sales strategy building
- Sales and marketing
- Decision-making capacity
- Staff training and development
- Product positioning
- Digital marketing
- Social media strategy
- Market analysis
- Customer engagement
Languages
- English
- Hindi
Hobbies and Interests
- Playing Chess
- Listening music
- Playing with minds
Disclaimer
I hereby solemnly declare that all the information provided here is as the best of my knowledge.
Personal Information
- Date of Birth: 01/30/97
- Marital Status: Married
Areas Of Interest
- Business development
- Market analysis
- Network development
- Sales and marketing strategy building
- Social Media Marketing and strategy creation
Timeline
Deputy Manager (UP Eastern)
Havells India Ltd.
05.2024 - Current
Area Sales Manager (Central UP East)
Jaquar & Co. Pvt. Ltd.
08.2023 - 05.2024
Marketting Executive
V-guard industries Limited.
09.2021 - 08.2023
Assistant Territory Manager
Usha International Ltd.
11.2020 - 09.2021
Long Arm Sales Personnel
V5 Global Services Pvt. Ltd.
10.2018 - 11.2020
MBA - Marketing & IT
Swami Vivekanand Subharti University
Graduation - Science
C.S.J.M. Kanpur
Intermediate - Science & Math
U.P. Board
High School - Science & Math
U.P. Board
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