Dynamic Brand Manager with expertise in digital marketing and e-commerce management at VASAVI SILKS PRIVATE LIMITED. Proven track record in developing impactful campaigns that enhance brand visibility and drive customer engagement. Skilled in market research and vendor management, leveraging data-driven insights to optimize strategies and foster brand growth.
Overview
10
10
years of professional experience
Work History
Brand Manager - Ecommerce and Digital Marketing
VASAVI SILKS PRIVATE LIMITED
Eluru
04.2015 - Current
Developed and executed digital marketing campaigns for diverse product lines.
Managed brand presence across multiple e-commerce platforms and social media channels.
Analyzed customer behavior to refine marketing strategies and improve engagement.
Collaborated with design teams to create compelling visual content for promotions.
Oversaw inventory management and product listings on e-commerce sites.
Conducted market research to identify trends and competitive landscape insights.
Maintained relationships with vendors to ensure timely delivery of materials needed for campaigns.
Created new digital marketing campaigns to promote products and services on various ecommerce platforms.
Coordinated with external agencies or freelancers when additional resources were required.
Monitored online reviews and feedback from customers across social media channels to identify areas of improvement for product offerings.
Developed promotional campaigns that included email marketing blasts as well as advertising on popular search engine websites such as Google Ads or Bing Ads.