Jagriti Biswas
Kolkata
Summary
I’m a Digital Marketing Professional who enjoys mixing creativity with data to build campaigns that actually deliver results. I currently work in the real estate marketing space, where I manage Google Ads, Meta, and LinkedIn Ads, focusing on lead generation, CTR and Quality Score optimization, and improving conversions. A big part of my role involves understanding what happens after the click. I regularly analyze lead quality using Salesforce CRM, track WhatsApp leads, and refine the marketing funnel to ensure the right prospects convert. Before this, I’ve worked with home décor brands and NGOs, helping them grow through social media, content marketing, and SEO. I’ve written SEO-friendly blogs, done keyword research, and created engaging content for brands across industries—including Mannequin and RV companies—to attract high-intent leads. I love the creative side of marketing too—designing in Canva, experimenting with video editing, and collaborating closely with design teams. I’m always learning and exploring new skills, currently diving into AI marketing tools, Japanese language basics, and animation fundamentals to keep my creativity fresh.
Overview
2
2
years of professional experience
Work History
Digital Marketing Analyst
Eden Group
Kolkata
06.2025 - Current
- Drove Google, Meta, and LinkedIn performance campaigns through A/B testing, frequent search term analysis, and SEO-enhanced content generation to improve CTR, Quality Scores, and visibility, while tracking conversion drops and benchmarking competitor and market trends to stay ahead in search results.
- Built and maintained a WhatsApp lead tracking report by pulling source IDs and links to evaluate high-performing creatives and campaigns, while monitoring chats to ensure chatbot functionality and response accuracy.
- Prepared weekly and monthly Salesforce CRM reports to analyze lead quality, conversion trends, and overall funnel performance.
- Analyzed lead drop-offs and broker/portal conversions, identifying reasons customers who reached us first did not convert.
- Coordinated with housing portals such as Housing, 99acres, and MagicBricks, managing listings, optimizing project visibility, and maintaining lead flow.
- Uploaded and managed project details and event updates through the organization’s application backend.
- Designed and updated web page layouts using WordPress and Wix, ensuring SEO best practices, user experience optimization, and campaign alignment.
- Researched, learned, and implemented AI tools for content creation, reporting, and workflow automation to improve efficiency and delivery timelines.
- Provided voiceovers for videos and collaborated with the design team to conceptualise social media post ideas, improving engagement, reach, and brand consistency.
Digital Marketing Executive
Rocmob Performance Pvt Ltd
Kolkata
01.2024 - 06.2025
- Managed Meta Ads for home decor brands increasing ROAS by 10x.
- Curated engaging social media campaigns for a Mannequin Brand, and an NGO, boosting website traffic and followers in 4 months.
- Increased RV industry email open rates via automation.
- Researched high-intent keywords and wrote conversion-focused ad copies, improving lead quality from poor to good.
- Collaborated on a web tool for RV inventory analysis, reducing data errors by and streamlining reporting efficiency.
- Designed email flyers for New Jersey based Cloud Communication Management company, social media templates for a Kolkata based Mannequin & Display Solution company using, enhancing brand consistency.
Education
Post Graduation Diploma - Mass Communications
Jadavpur University
Kolkata12.2023
Graduation - Journalism and Mass Communication
Ramakrishna Sarada Mission
Kolkata06.2022
Language Course - Japanese
Ramakrishna Mission Institute of Culture
02.2026
Skills
- SEO Optimization
- Content Strategy
- Social Media Management
- WordPress
- Email Marketing
- Salesforce
- Adobe InDesign
- Lightroom
- FlipaClip
- Canva
- AI Tools
- Excel
Hobbies and Interests
- Editing
- Photography
- Social Media
- Animation
- Artificial intelligence
Timeline
Digital Marketing Analyst
Eden Group
06.2025 - Current
Digital Marketing Executive
Rocmob Performance Pvt Ltd
01.2024 - 06.2025
Post Graduation Diploma - Mass Communications
Jadavpur University
Graduation - Journalism and Mass Communication
Ramakrishna Sarada Mission
Language Course - Japanese
Ramakrishna Mission Institute of Culture