Owned end-to-end delivery of Pokershots, a real-time poker analytics platform with 20K+ MAUs
Pokershots- Implemented user-tag-based personalization, driving a 30% increase in the Time spent, improving engagement, and unlocking a ₹10 Cr annual revenue potential for the platform.
Led ideation, design, and execution of Betwatch, a fraud detection system to flag and mitigate suspicious activity.
Betwatch- Detected 800+ bots, preventing ₹1.2cr in potential losses, and improving platform integrity.
Superset - Built and scaled a company-wide reporting ecosystem, delivering 30+ dashboards in 6 months for CXOs, PMs, and operations teams.
Superset - Managed and mentored a two-member team, enabling real-time access to critical KPIs, and accelerating data-driven decision-making.
Product Management
All India Football Federation
06.2017 - 03.2021
Led the revamping of the new AIFF website within stringent timelines; average user time spent increased by 120% by increasing data sharing from 30 to 95%.
Led end-to-end delivery of Baby league, Scouting & NT app - 40% increase in fan engagement
Set up a Payment Gateway from scratch across four AIFF player management platforms to facilitate online payment of approximately 2 crore (90% of TPV) with a 98% payment success rate
Liaised with 15 India Heads & CXOs to formulate & launch Strategic Plan 2019-22
Plan facilitated fund raising from international organizations (FIFA & AFC); raised 2.2m$+ over 3 years
Implemented first of its kind initiative to implement OKR (Objectives & Key Results), goal-setting framework across AIFF; defining 45+ objectives, 300+ KPIs, timeline and budget for all 50+ employees
Team Services Officer at first ever FIFA event in India with record 1.3m attendance; liaised with international teams
Founder’s Office
Sunstone Eduversity
07.2021 - 02.2021
Led orientation of 9 MBA colleges, 800 students for 14 days with an YOY increased NPS of 4%
Managed BBA, ensured 100+ admissions in 2 months, overall conversion increased by 30%
Increased the sales team productivity by 17.8% through CRM app integration with dialer, enabling recording for QA team
Growth Strategist
GetMyCouch.com
01.2016 - 06.2017
Supervised a team of 10 responsible for product quality check, planning & sales
Delivered 6-fold increase to 30 Lacs by ensuring continuous supply from Urbanladder & Pepperfry
Category Matches for Cross Selling & Up Selling Opportunities Leading to a 50% boost in WH Sales
Founding Team Member
Fitso
07.2015 - 12.2015
Modeled & implemented the Marketing strategy from scratch for both online and offline channels
Successfully ran offline and online (Social Media and Web Application) to acquire 5000+ customers
On boarded 150+ Service Providers and Coaches and trained them about nuances of platform