Jaidev Mohanty
Noida
Summary
Dynamic Marketing Manager with a proven track record at Parul University, excelling in lead generation and campaign management. Leveraged superior organizational skills and analytical prowess to increase sales through targeted marketing strategies. Expert in data management and market research, adept at adapting to new challenges and fostering client relationships.
Overview
3
3
Languages
1
1
Certification
12
12
years of professional experience
Work History
Regional marketing Manager
Parul University
Delhi-NCR, Uttar Pradesh
01.2020 - Current
- Develop Marketing Strategies: Create and implement marketing plans to promote educational programs or institutions. Identify target audiences and develop strategies to reach them effectively. Conduct market research to understand trends, preferences, and competitive landscape.
- Campaign Management: Planned and executed marketing campaigns to increase enrollment and engagement. Monitored and analysed campaign performance using metrics and analytics tools, adjusting strategies based on results and feedback.
- Digital Marketing: Managed and optimised digital marketing efforts, including SEO, PPC, social media, and email marketing. Utilised data-driven approaches to enhance online visibility and engagement.
- Content Creation and Management: Develop compelling content for various marketing channels, including brochures, websites, social media, and email campaigns. Oversee the creation of promotional materials, such as flyers, ads, and video content. Ensure that all content is accurate, engaging, and aligned with the institution's branding.
- Brand Management: Ensure consistent messaging and branding across all marketing materials and platforms. Monitor and manage the institution's online reputation and public relations efforts.
- Budget Management: Developed and managed marketing budget for effective resource allocation. Tracked expenses and analysed return on investment for marketing activities.
- Collaboration and Reporting: Work closely with admissions teams, academic departments, and other stakeholders to align marketing efforts with institutional goals. Prepare regular reports on marketing performance and present findings to senior management.
- Event Planning and Coordination: Organize and manage promotional events such as open houses, webinars, and information sessions. Coordinate with external vendors and internal teams to ensure successful event execution.
- Relationship Management: Build and maintain relationships with prospective students, parents, alumni, and educational partners. Provide support and information to prospective students and their families throughout the decision-making process.
- Innovation and Trends: Stay updated with the latest trends and technologies in marketing and education. Implement innovative marketing techniques to enhance engagement and reach.
Admission Counselor
Noida International University
Noida, Uttar Pradesh
12.2018 - 01.2020
- Counselled and guided prospective students through admissions process, enhancing their understanding and engagement.
- Analysed incoming students' transcripts and evaluated test scores to uphold university standards.
- Reviewed applications for accuracy, ensuring quality submissions to the Admissions Committee.
Admission Counsellor
Frankfinn Institute of Airhostess Training
11.2017 - 12.2018
- Created and executed tailored counselling plans addressing the unique needs of diverse clients.
- Facilitated positive change by guiding individuals to identify and reshape negative thinking patterns contributing to distress.
- Documented client progress meticulously while ensuring compliance with confidentiality regulations.
Sr. Executive
Ieneigizer Pvt. Ltd.
07.2014 - 06.2017
- Implemented systems that improved organisational workflow efficiency by 20%.
- Assessed existing processes to identify improvement opportunities and potential cost savings.
- Cultivated long-term relationships with key stakeholders to facilitate successful project completion.
Education
MBA -
Swami Vivekanand Subharti University
01-2018
BCA -
Agra University
01-2014
Intermediate -
U.P board
01-2010
High school -
U.P board
01-2007
Diploma - Computer Application
Tocab Institute
PHP program -
NIIT
Skills
- Marketing strategy
- Market Research
- Campaign Management
- Marketing Analytics
- Lead Generation
- Budget management
- Brand management
- Brand Promotion
- Event coordination
- Performance analysis
- Client relationship
- Data Management
- MS Office
- Analytical skills
- Organisational skills
- Team Leadership
- Training and mentoring
- Relationship-building
- Creative and innovative
- Adaptability
- Performance evaluation
- Performance evaluation
Languages
Oriya
Upper Intermediate
B2
English
Advanced
C1
Hindi
Proficient
C2
Certification
- PHP program certified
- M.S Office certified
Accomplishments
- Best Achievement award From the Parul University 2024 & 2025
- 2020, 2021, 2022, 2023, 2024, 2025 Performer Target Achievement Awards.
- Best Academic counselor Award from the NIU
- Best pathfinder Award from the Frankfinn Institute .
Hobbies and Interests
- Video Game playing
- Singing
- Music Listing
Custom
- Singing
- Painting
- Play Video Games
- Listen Music
Timeline
Regional marketing Manager
Parul University
01.2020 - Current
Admission Counselor
Noida International University
12.2018 - 01.2020
Admission Counsellor
Frankfinn Institute of Airhostess Training
11.2017 - 12.2018
Sr. Executive
Ieneigizer Pvt. Ltd.
07.2014 - 06.2017
MBA -
Swami Vivekanand Subharti University
BCA -
Agra University
Intermediate -
U.P board
High school -
U.P board
Diploma - Computer Application
Tocab Institute
PHP program -
NIIT