PURUSHOTHAM D

· Develop and execute regional marketing strategies to drive business growth and increase brand awareness.

· Handle ATL like planning in Print & Electronic media, Radio & OOH for APTS region.

· Prepare store-wise annual campaign & BTL calendar according to the regional specific (based on the auspicious & spl days).

· Handle BTL like – In-store activities (Fashion ramp walks, Exhibitions (DMD, Heritage & Voddanam), Celebrations (Kitty parties & Women'’ Day & Mother’s Day), Society activities, religious activities & Social (community-wise) and Sponsorship activities.

· Handle market study and recommend for new store locations and handle new store launches like – Celebrity co-ordination, launch event organizing & PR activity.

· Brand Visibility: OOH – Location shuffling, Maintain Landmark sites, increase presence in necessary locations/Explore opportunities for brand presence in community centers, Malls, New OOH sites/OOH Monthly reports.

· Catchment listing and walk in mapping: Divide into 3 categories A, B, C (Primary, Secondary & Third Catchments) and conduct outreach programs like D2D, paper inserts, society activities & Mobile van campaigns in the low & medium footfall catchments.

· Handle store-wise influencer activities and take customer testimonials and will post in social media handles.

· Handled celebrity – Brand Ambassador’s endorsements like Ram Charan & Sobhita Dhulipala.

· Co-ordinated for commercial advertisements and played a key role in script and language translation.

· Implemented Welcome customer concept to increase the walk-ins by store-wise.

• Handled branding & merchandising activities across all the South stores.
• Handled & Prepared Survey with PPT for New store planning in South.
• Handled & responsible for conducting Town Exhibitions, Society Exhibitions, Mall Activations & Corporate Activities.
• Handled the OOH Media like Hoardings, Mobile Van, Bus Shelters and Center Medians etc.
• Handled the Electronic Media like FM Radio, Local Theatre Advertising and Ads in Local Cable TV's.
• Coordinate & negotiate with vendors for preparation of in-store Branding, Banners, Leaflets and Posters.
• Handled Celebrity events and Movie tie-ups for brand promotion.
• Handled Brand Tie-ups and activities with High-end Car brands etc.
• Responsible for branding activities like Back-lit sign boards and In-store & Out-store branding etc.
• Handle all Marketing related printing like Broacher's, Leaflets, Invitations & vinyl's for hoardings.
• Handling BTL activities like Society Activities (like promotion for Saving schemes and Jewellery exhibitions), Kitty Parties and tele - calling to the customers etc.
• Handling DTH (Direct to Home) activities for HNI customers.
• Handling community wise regional activities.

• Handled entire store operations as Sales, Marketing and Administrative functions (like housekeeping, store security, store opening/closing etc.).
• Planning & Implementing local events and campaigns.
• Handling BTL activities like campaigns for Gold Saving Schemes, brochure distribution, tele calling to the customers etc.
• Handling DTH (Direct to Home) activities for HNI customers.
• Handling regional activities (like community wise and festival wise activities).
• Conducting Exhibitions in selected locations.
• Verified that all merchandising standards were maintained on a daily basis.
• Organized successfully the sales promotional campaigns like ARTISTRY SHOW, Diamond Necklace campaign and Gemstone Festival.
• Handling Print Media & Electronic Media (like local Cable TV ads, Theatre ads, Newspaper ads and FM).
• Handling Outdoor advertising (like Hoardings, Pole Boards, Signal Boards, Bus Shelters).
• Handling all vendors of Outdoor, Printing, local Cable TV etc.

• Handled branding & merchandising activities across all the stores.
• Handle new store launches.
• Handled News Paper ads and cable TV ads and booking schedules.
• Organizing Press meets & ensures the content is published / telecasted in Print Media / Electronic Media.
• Coordinate & negotiate with vendors for preparation of in store Branding, Banners, Table tops, pamphlets, posters and hoardings.
• Responsible for branding activities for new stores and Main Name boards (Back lit glow sign boards).
• Handled the Outdoor advertising activities (like Hoardings, Pole Boards, Bus Shelters, Banners and Auto Stickers).
• Procurement of Gift Articles.
• Co-ordinate with Media agency for booking schedules and advertisement releases in Print & Electronic media.
• Co-ordinate with creative agency to prepare the layouts for newspaper ads, pamphlets, danglers, banners, posters and hoardings.
• Handle all Marketing related printing like Broachers, Leaflets, Calendars, Invitations & vinyl's for hoardings.
• Successfully opened 25 stores in the short span of 3 months.
• Successfully organized Scratch & Win campaign for Dussera.

• Co-ordination with all the departments to maintain the showroom operations smoothly.
• Conducting sales promotional activities in clubs & associations.
• Handled entire store operations as Sales, Marketing and Administrative functions (like housekeeping, store security, store opening/closing etc.).
• To handle Market Research pertaining to Competition.
• To handle Regional Marketing Activities (like local cable TV campaigns to increase the sales).
• To handle Production & Post Production of Commercial Advertisements & Photo Shoots.
• To handle all types of advertisements scheduling & monitoring like print media (News Papers & Magazines), electronic media (TV, Radio & local cable network).
• Handling business & administrative functions of the store activities includes staff grooming & welfare, store maintenance, store security and cost control.
• To handle all Marketing related Printing like Broachers, Leaflets, Calendars, Invitations and vinyl banners.

• Successfully conducted campaigns like Bangle Mela, Old Gold Exchange Offer, Cash Back Offers, Luck Key Promotion & Diamond campaign.
• Successfully handled 15 New Store Launches across South India in the short span of 4 years.
• To handle annual media plans & bookings (in electronic & print media) according to the media budget.
• To handle Creative agency for TV commercials, Press layouts & Jingles for FM Radio.
• To handle Media agency for Advertisement releases in TV, Radio, and Theatres & Print Media.
• To handle Outdoor Publicity (Hoardings, Pole boards & Mobile Vans) for Tamil Nadu, Andhra Pradesh, Karnataka.
• To handle all Marketing related Printing like Brochure's, Leaflets, Calendars, Invitations, Guarantee cards & Packing of Gold coins.