Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Jaimikkumar  Shah

Jaimikkumar Shah

Analytics Lead - Data & Business Insights
Vadodara

Summary

Results-driven Analytics Lead with over 5+ years of experience at NielsenIQ, a global leader in data analytics and insights. Skilled in driving process efficiencies, leading cross-regional projects, and delivering high-impact analytical solutions. Expertise in price and promotion modeling, stakeholder management, and mentoring teams to enhance performance. Passionate about implementing innovative strategies that improve client outcomes and optimize business decisions.

Overview

6
6
years of professional experience
3
3
Certifications

Work History

Analytics Lead

NielsenIQ
05.2023 - Current

Product Ownership :

  • Spearheaded the migration and implementation of the NielsenIQ's Revenue Optimizer tool, ensuring seamless global adoption.
  • Acted as the Subject Matter Expert (SME) to address and resolve modeling and technical challenges.


Delivery Leadership & Project Oversight:

  • Managed and ensured the timely delivery of all the projects, overseeing the team's workflow and execution.
  • Provided strategic solutions by understanding model limitations and aligning them with client business requirements.


Process Optimization & Automation:

  • Redesigned workflows to eliminate redundancies, enhance automation, and significantly improve delivery efficiency and cycle time.

Senior Business Analyst

Nielsen Company
01.2022 - 05.2023

Client & Project Management:

Managing multiple projects simultaneously for big giants such as P&G, Colgate, Nestle, and Mondelez.


Process Improvement & Standardization:

Revised and created process documentation, standardized deliverable formats, and developed comprehensive checklists to ensure quality.


Team Support & Problem-Solving:
Assisted team members in resolving project-related doubts and challenges.


Training & Knowledge Sharing:
Trained new hires and conducted knowledge-sharing sessions to enhance team capabilities.


Testing and Process Enhancement :

Conducted UAT testing for new features and bug fixes, ensuring system reliability and accuracy. Provided valuable feedback to improve process efficiency and enhance overall workflow effectiveness.

Research Analyst

Nielsen Company
07.2019 - 12.2021

Price and Promo Analysis:

Working on Price and Promotion (PNP) model to evaluate pricing and promotional strategies using store-level data which helps clients in strategy formulation.


Key Clients Engagement SPOC:

Responsible for smooth, qualitative and timely delivery of assigned projects kicking for the Key Clients.


Service Delivery:
Reviewing deliverables according to established guidelines, conducting quality checks to ensure data accuracy, analyzing results, and generating insights based on observations.

Education

MBA - Market Research

CKSVIM (GTU) University
Vadodara, India
04.2001 -

Bachelor of Commerce -

The Maharaja Sayajirao University (MSU)
Vadodara, India
04.2001 -

Skills

    Data Analysis

    Team Leadership and Mentoring

    SQL

    Power-Bi

    Advanced Excel

    Jira

    ETL (Extract, Transform, Load

    Stakeholder Management

    Strategic Decision Making

Accomplishments

  • Bronze Medal (2020) – Recognized for exceptional dedication and going above and beyond in delivering high-quality insights for the Colgate client.
  • Quarterly Best Performer Award (2022) – Awarded for successfully delivering multiple projects on time despite significant challenges, demonstrating strong problem-solving and project management skills.
  • Monetary Bravo Points – Consistently received performance-based recognition from internal stakeholders for excellence and commitment throughout five years at NielsenIQ.
  • Star of the Month – Honored multiple times, receiving the award twice in 2023 and three times in 2024 for outstanding contributions and high-impact project execution.
  • Client & Internal Recognition – Earned accolades from internal consultants and top clients including Colgate, Smuckers, and PepsiCo for delivering exceptional project outcomes and insights.
  • Exclusive Selection for UAT Testing – Chosen as the sole representative from my team to visit the NielsenIQ Pune office, collaborating with the Tech Team on UAT testing for new features and bug fixes, leading to process improvements and enhanced system functionality.

Certification

SQL Certification

Timeline

Business Analytics Fundamentals

03-2025

Power-Bi

02-2024

Analytics Lead

NielsenIQ
05.2023 - Current

Senior Business Analyst

Nielsen Company
01.2022 - 05.2023

SQL Certification

01-2022

Research Analyst

Nielsen Company
07.2019 - 12.2021

MBA - Market Research

CKSVIM (GTU) University
04.2001 -

Bachelor of Commerce -

The Maharaja Sayajirao University (MSU)
04.2001 -
Jaimikkumar ShahAnalytics Lead - Data & Business Insights