Jalaj Pruthi

1. Bajaj General Insurance

• Designed and developed insurance journey and funnel dashboards to track user behavior and identify drop-offs across the purchase journey.
• Analyzed traffic and user journey data to highlight friction points and support optimization opportunities.
• Delivered Adobe Target reporting using A4T components to evaluate experiment performance and user engagement.
• Collaborated with stakeholders to translate business requirements into actionable dashboards and reports.
• Ensured data accuracy through regular validation and supported automated report scheduling for business teams.

2. Kotak Bank

• Developed loan journey and funnel dashboards to track user behaviour across key stages and identify drop-offs.
• Analyzed user journeys and traffic patterns to support business reporting and performance tracking.
• Delivered Adobe Target reporting using A4T components to evaluate campaign and experiment performance.
• Collaborated with stakeholders to understand business requirements and build data-driven dashboards.
• Performed data validation and ensured accuracy of reporting for ongoing analysis and decision-making.

3. MG Motors

• Performed tracking sanity checks to validate Adobe Analytics variables after project transition from another vendor.
• Analyzed incoming data in reporting and collaborated with the implementation team to resolve tracking discrepancies.
• Supported Adobe Target activity reporting using A4T components in Analysis Workspace.
• Delivered campaign performance reports using Adobe Analytics to track marketing effectiveness.

4. ZS

• Delivered ad-hoc reports and insights based on stakeholder requirements using Adobe Analytics.
• Prepared monthly website performance reports to track key digital metrics and trends.
• Supported Adobe Target activity reporting using Analysis Workspace and A4T components.