Jalpa Subedi
Mohali
Summary
Digital Marketing Specialist with 4 years of experience driving online engagement, brand visibility, and lead generation. Proven expertise in SEO, SEM, content marketing, and social media strategy. Skilled in managing cross-functional teams and executing successful marketing initiatives for diverse industries. Committed to staying current with digital trends and delivering impactful marketing solutions.
Overview
4
4
years of professional experience
Work History
Digital Marketing Associate
Wits Innovation Lab
04.2022 - Current
- Managed social media for Wits Innovation Lab and ONDC, handling LinkedIn, Instagram, and YouTube
- Planned monthly posts, came up with ideas, and worked with writers and designers
- Grew our LinkedIn following from zero to 43k and made our Instagram more engaging
- Boosted ONDC's online presence by writing blogs on hot topics and improving our rankings in Google searches
- Organized events like Diwali and Holi parties, plus other get-togethers, to make our workplace lively and fun
- Created and sent out our internal newsletter, keeping everyone in the loop about company news and events
- Managed SEO efforts for both company and client websites
- Conducted thorough keyword research, compiled audit reports, addressed Google Search Console errors, Google Analytics, published blogs, and improved website rankings
- Proficiently managed Google Ads and Facebook Ads campaigns, optimizing campaigns for maximum reach and impact
- Spearheaded lead generation efforts by identifying potential business partners and clients through meticulous research and outreach
- Managed a team of Lead generation while communicating with clients on LinkedIn and email
- Successfully secured meetings with too many prospective partners
- Helped ONDC get new clients by reaching out to online stores and retail businesses, talking with them, and bringing them on board.
Digital Marketing Executive
ShineDezign
04.2021 - 04.2022
- Directed traffic growth strategies, SEO, content distribution, and social media marketing
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
- Optimized website pages with relevant keywords and improved formatting and readability
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proportions
- Build strong social media presence on LinkedIn, Twitter, Facebook and Instagram to increase brand awareness
- Implemented SEO best practices and optimized website, which increased organic traffic.
SEO Executive
SEO Girl
10.2020 - 03.2021
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content
- Created dynamic SEO strategies to exceed market competitors and meet client needs
- Monitored performance of clients' marketing strategies and statistics to identify areas of improvement.
SEO Intern
Excellence Technology
01.2020 - 06.2020
- Learned On Page and Off Page techniques
- Worked on Google Analytics and Google Search Console
- Learned how to create Google ads
- Worked on WordPress Blog Posting.
Education
Master of Science - Information Technology
PGGCG
Sector 11, Chandigarh06.2020
Bachelor of Computer Applications -
PGGCG
Sector 11, Chandigarh06.2018
12th - IT
GMSSS
37-B, Chandigarh05.2015
High School Diploma -
GMSSS
3b2 Mohali04.2013
Skills
- MS Excel, Google Docs, and sheets
- SEO, SMM, SMO, Ahref, Google Analytics, and Google Search Console
- HTML
- Email Marketing
- LinkedIn Sales Navigator, Lusha, and Hubspot
- Time Management, Team Management, Hard-working, and Responsible
Accomplishments
- Collaborated with team in the development of startup company - ShineDezign
- Announced as the best Performer 2021 at ShineDezign
- Awarded as a Rookie Rockstar in 2022 and Everyday Hero in 2023 at Wits Innovation Lab
- Made a good online presence of our newly launched ONDC products for Retail Buyers, Sellers, and Retail Logistics Sellers
Languages
English
Hindi
Punjabi
Nepali
Timeline
Digital Marketing Associate
Wits Innovation Lab
04.2022 - Current
Digital Marketing Executive
ShineDezign
04.2021 - 04.2022
SEO Executive
SEO Girl
10.2020 - 03.2021
SEO Intern
Excellence Technology
01.2020 - 06.2020
Master of Science - Information Technology
PGGCG
Bachelor of Computer Applications -
PGGCG
12th - IT
GMSSS
High School Diploma -
GMSSS