Jasmine Sandhar

• My job role entailed of working alongside Field Marcom Group Manager and Network Group Manager at the Head Office. I was based at the North Zonal office of Apollo Tyres- Gurgaon. I had dotted reporting to Zonal Head, with whom I worked on Google analytics and reporting.
• I was the bridge between the Head office and Field team, and assisted Field Marcom Group Manager for event execution, Branded Retail outlet (BRO) reporting, implementing the new ones, and coordinating with the field team across North on the Google business pages of the BROs. Weekly updating the field sales team on the performances of the BROs.
• On weekly basis I had to report to the Network Group manager- based at the head office on the field insights and BRO performance in another designated template.
• Resolved creative conflicts between the Head office team and field team, actively listening to concerns and finding appropriate middle ground.
• Maintained professional, organized, and safe environment for employees and patrons.
• Accomplished multiple tasks within established timeframes.
• Cross-trained existing employees to maximize team agility and performance.

• Validated incoming data to check information accuracy and integrity while independently locating and correcting concerns.
• Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
• Helped team meet regulatory requirements by coordinating documentation and filings.
• Distilled large amounts of information and produced reports, spreadsheets, and documents outlining key details.
• Curating technical and factual content for weekly, monthly, and quarterly newsletters, snippets, and reports.
• Coordinating with designated agencies for event planning and execution.
• Social media- coordinating with agencies for content creation for social engagement on routine basis.

1. Le Meridien is a premium distinctive property of world-renowned hospitality conglomerate- Marriott Internationals. I am obliged for for this opportunity of working in this luxurious yet competitive hospitality industry.

2. My job role involved of curating content, managing campaigns, scheduling media events, and writing articles for press releases and marketing concept notes.

3. Along with curating content and coordinating with media agencies, I had the opportunity of engaging with Today's Traveller and Travel & Leisure team for their award show held at the property, embassy visits and media handling at the momentous G20.

Apollo Tyres Foundation(ATF) has dedicated flagship programmes for-
1. Trucking community- Apollo's key stakeholders, This healthcare programme
has its presence across the nation and provides mobile healthcare to the truck
drivers-enabling them with accessible healthcare.
2. Navya-for under-privileged rural women- enabling them with livelihood
opportunities.
3. Sparsh- Sanitation management
4. Biodiversity conservation
5. Philanthropic initiatives in Europe
These programmes are operational near the Apollo Tyres plants in India and Europe.
I was responsible for communicating ATF's initiatives on both social media, company's internal mail and intranet. I curated CSR plan for Europe and assisted my Head in article-writing. and submitted articles for publishing to Vice Chairman's PR team. I coordinated with Corporate communications team of Apollo Tyres for internal communication purposes.
Coordinated with creative agencies for curating creatives and organising events.
Social media campaign under the banner Navya- EkNaam- runs from Jan to March-honouring female change agents of the rural India. Pushed this campaign on social media- was responsible for creatives and coordination with other NGOs and their beneficiaries. At present writing articles on this campaign- soon to be features in Conscious Carma-digital magazine.
The latest event, where I was responsible for event branding and communication was ATF's Partnership for Action Against Tuberculosis, in association with Central TB Division, Ministry of Health & Family Welfare, The Union, USAID and Corporate TB Pledge. The event was chaired by union Minster of Health and Family Welfare & Chemicals and Fertilizers.
Leveraged this event's communication ob both internal and external platforms, intranet, employee engagement mails, social media, press release, Vice chairman's article and more.
Have already delivered 2022 ending Sustainability Newsletter, worked alongside O.E. Team for a collaborated newsletter.

I was working for KGS's corporate communications & marketing services team. I had curated content for KGS internal app- employee engagement, updating notice
board, etc…
I had curated an internal communication plan- for structured postings and enhanced employee engagement.
I was coordinating with creative agencies as well.
I was responsible for tracking Partners' postings and monitoring content on the KPMG internal app.

I had interned with Marriott's flagship property-The Westin, Kolkata as part of my MBA full time program. I was placed with the Sales & Marketing department of the luxury hotel. I was responsible for content writing and copywriting, digital
marketing and competition analysis on a daily basis. I was in-charge of providing English content for both communication and presentation purpose to the hotel admin and staff. 'Marriott cares' campaign launched Pan India-I was responsible for aligning our hotel's communication strategies in accordance with it.
For internal communication, I drafted mails on behalf of General Manager, company mails- stating the Government advisories, and employee engagement-driven content.

Headed the Marketing communications team of the company. Blue Nile Ventures, is an established name in real-estate investment and decor services, of Pune. I was in-charge of 360 degree Branding-both internal and external. For leveraging media campaigns, I curated English content for social media, and other significant marketing collaterals- website, brochure, pamphlets, standees, leaflets, media releases etc… Coordinating with media agencies and organized events- offline, and majorly online. I handled Star clientele.
Digital marketing- lead generation, SEO and keyword research.
Internal communication- wrote company mails, motivational articles,initiated employee engagement-driven content and also on behalf of Managing Director.
It was during my time in this company, when covid induced first lockdown was implemented, thus to maintain the decorum of remote working- I wrote emails- communicating the latest advisories and MD's messages to the employees.
Corporate Social Responsibility- Wrote content for company's past and present community-driven initiatives along with educating target audience with the planned (future) community service activities/initiatives scheduled.
Monitored internal as well as external communications.

UnTung is a sustainable fashion brand, based in Bangalore. The sale is through online retail and social media, hence curated content for social media marketing, initiated lead generation, writing blogs on sustainable fashion (linking them with UnTung), and coordinating with creative agencies for creatives and events.

Botree, an advertising agency based in Pune, has clientele from humble startups to known Indian corporates like- Runwal group, Peshwa, Sheraton etc…
I managed the top clients and curated content tailored to the clients' needs on routine basis. Organised and conducted PR activities. Got the hospitality properties covered in press releases. Made social media calendars for each one and scheduled
media postings for each one.
Received a recommendation letter

Mokha Autoriders showroom is amongst the largest revenue generating showroom of Pune. I was in-charge of English and Hindi content and coordinating with Ad agencies for designing marketing collaterals. Routine competition analysis, curating marketing offers and content for digital media.
Digital marketing- Lead generation- nurturing and handling prospective clients.