Jaspreet Singh

General Trade

• Managed a network of 5,000 retail outlets with 25 distributors for Fastrack and Titan brands.
• Oversaw product categories, including frames and sunglasses, ensuring alignment with brand standards.
• Led a team of 105 members to drive profitability and execute strategic business plans.
• Developed and implemented business plans to maximize profitability and market share.
• Spearheaded marketing deployment strategies across retail partners, enhancing brand visibility and sales performance.

Ext Ecom

• Led outright selling across major e-commerce platforms like Amazon, Flipkart, Nykaa, Tata Cliq, Ajio, Myntra, Meesho, Swiggy, and reseller networks.
• Developed and executed strategic business plans to drive growth and market penetration.
• Deployed marketing campaigns with a focus on CPC, ROAS, and other performance metrics to optimize ROI.
• Expanded business through both marketplace channels and direct fulfillment, enhancing reach and efficiency.

• Led operations for Titan Eye Plus stores and managed relationships with 800+ dealers across North India.
• Drove key Customer Experience metrics across the retail channel, ensuring high satisfaction levels.
• Expanded the retail network in existing and new towns, aligned with divisional strategy.
• Ensured strict adherence to commercial processes as per SOP, maintaining operational efficiency.
• Boosted retail contribution and profitability in both company-owned and franchisee stores.
• Managed BTL and ATL marketing efforts, executing year-round campaigns to enhance brand presence.
• Collaborated with franchisees and distributors as business partners, ensuring internal customer satisfaction.

• ABM - Delhi NCR ( 2013-2015)
• ABM - UP & UK ( 2012-2013)
• ABM - Network Expansion ( 2011-2012)
• Retail Executive - (2007-2011)

Proven ability to learn quickly and adapt to new situations.