C JAYA SUSHMA
Hyderabad
Summary
With over 11 years of experience in various technologies, such as UI/UX design, digital marketing, SEO, SEM, and Google Marketing Products (GMP). A highly analytical individual with a strong aptitude for learning new skills. I am interested in learning and working in a challenging environment that demands all my skills and efforts to explore and adapt myself in different fields, realize my potential, and contribute to the development of the organization with remarkable performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Quality Assurance Senior Specialist (DV360)
Google Operations Center
05.2020 - Current
- Monitor and check the quality of all the segments for assigned pods or regions, along with a focus on data integrity and producing work of the highest quality.
- Contribute to alignment and calibration sessions with reviewers, team members, and stakeholders, and discuss steps to ensure consistent alignment scores.
- Identify and promote continuous improvement opportunities in training, processes, products, and policies.
- Deep dive and analyze to find trends and root causes of errors (Quality, Dsats, Escalations, Seller Feedbacks), and to give feedback on agent performance. This also involves the creation of action plans based on identified opportunities.
- Provide quality intelligence to help team leads close loops with stakeholders and clients.
- Provide timely, effective, accurate, and constructive feedback to the agents.
- Monitor quality and WFA compliance, and must be able to contribute to meet targets.
- Responsible for handling client escalations and responding in a timely manner.
- Perform in-depth analyses to determine underlying causes, provide valuable observations, create enhancement strategies, and work closely with various teams to enhance overall quality performance.
- Take proactive measures to identify and address issues that may affect the service delivery team, working closely with team members, peers, and management for resolution.
- Supervise and oversee team-level utilization rates, team output, and adherence to schedules.
Digital Marketing Senior Associate (DV360)
Google Operations Center
05.2020 - Current
- Assisting and helping the clients in campaign management and managing the daily performance of campaigns across different DSPs.
- Ideating successful audience segmentation to reach client goals.
- Helping the clients to set campaign strategies, such as targeting, bidding, platforms, data usage, and optimization.
- Working knowledge of DSP, DMP, data feeds, tracking and reporting, pixel tags, and tracking ads.
- Communicating day-to-day performance to clients and agencies.
- Planning, executing, and managing display and video media campaigns.
- Setting up programmatic campaigns within each required platform.
- Running status calls with internal stakeholders.
- Proactively develop innovative ideas to drive process, product, and support improvements.
- Collaborate with specialists and product team members on new feature development.
- Measure and analyze campaigns' success using data and analytics tools.
Business Advisory Senior Analyst
Accenture Solutions Pvt. Ltd.
03.2017 - 05.2020
- Company Overview: (Client: Google)
- Understanding customer requirements and assisting them in uploading their creative assets to the Studio tool, or trafficking them to the Campaign Manager.
- Helping the client resolve issues related to serving, such as default serving, geo-targeting, remarketing setup, etc.
- Actively managed incoming and outgoing creative assets, and implemented ad rotation and targeting.
- Good at reporting work, and analyzing large chunks of data.
- Provided recommendations and actively contributed solutions to quickly resolve technical or creative specifications.
- Interact and coordinate with the external marketing consultants, and help them understand the strategic setup of their campaigns if required.
- Concept development, strategy planning, execution, and effectiveness verification of ads to run on the live servers.
- Involve yourself in discussions with clients to gather requirements around the ads they would like to run live, and build them using HTML, CSS, JavaScript, and the Google Web Designer tool.
- UI and UX improvement proposals, and debugging issues when the ads go live in the live environment.
- Involved in campaign planning from the scratch.
- Planning, implementing, and verifying the effectiveness of marketing strategies for the clients.
- User behavior analysis and reporting of the campaigns that are built and run through Display & Video 360, Campaign Manager 360, Google Ads, and Studio.
- Listing Ads, Display Ads, Video Ads, YouTube Ads, YouTube Shorts, and Google Shopping Ads.
- Selecting keywords, optimizing content, acquiring external links, and aiming for higher rankings.
- I have been awarded the Star of Business Award, the Class Apart Award, and the CSAT Queen Award. Among all of these, I received the Guiding Star award twice for mentoring and handling the team.
- Trained three batches of the team, which included a five-week extensive training, nesting, and assessment.
- (Client: Google)
UI/UX Developer
IBM India Pvt. Ltd.
09.2014 - 03.2017
- Understanding the business functionality & analysis of business requirements.
- Worked on complex functionality of the user inputs as per the business requirement.
- Developed screens for an entire module based on the wire- frames shared by the graphic designer, including the functionality.
- The screens are completely bootstrapped which enables them to be responsive and usable on any platform or device.
- Handled the unit testing part of all the modules and written test cases based on the test results.
- Worked on generating dynamic graphs & user form validations.
- Involved in the analysis of the calculations of cost facts & cost sheets based on assumptions.
- Developed, Deployed & monitored code on the server.
- Responsible for checking in and checking out code from the GIT hub repository.
- Played a major role in bug fixing.
- Worked under Agile methodology. Maintained project schedules & tasks.
- Projects Handled: Cost Model Online, Orchestration as a Service (OaaS), Managed platform as a Service (MPaaS), Integrated Managed Infrastructure as a Service (IMIaaS)
- Technologies used: HTML5, CSS3, JavaScript, Bootstrap, JQuery, Angular 1
Education
MTech - Data Science
BITS PILANI
BTech - Information Technology
PAAVAI ENGINEERING COLLEGE
Higher Secondary -
AP - IIIT
SSC -
LITTLE ANGELS PUBLIC SCHOOL
Skills
- Digital Marketing
- Display and Video 360
- Campaign Manager 360
- Google Ads
- Studio
- Google Web Designer
- Web Development
- HTML5
- CSS
- Javascript
- Bootstrap
- Canva
- Quality assurance
- Process improvement
- Client escalation
- Performance metrics
- Cross-functional collaboration
- Technical troubleshooting
- People management
- Time management
- Team building
- Leadership
- Effective communication
- Critical Thinking
Hobbies
- Designing
- Creating website templates
- Dancing
- Travelling
Personal Information
- Gender: Female
- Nationality: Indian
- Marital Status: Married
Languages
- Hindi : Speak, Read & Write
- English : Speak, Read & Write
- Telugu : Speak, Read & Write
- Tamil : Speak & Read
Extracurricular Activities
Participated in the prestigious International contest dedicated to WOMEN entitled 'WOMEN HACKATHON' and contributed a windows 8 phone app related to women security which will aid the trafficked women. Developed windows 8 applications and published in App store. Created and hosted websites for small-scale entrepreneurs. Designed brochures and logos for startups. Designed and published monthly and weekly newsletters at the organizations I worked for.
Certification
- Fundamentals of digital marketing from Google
Timeline
Quality Assurance Senior Specialist (DV360)
Google Operations Center
05.2020 - Current
Digital Marketing Senior Associate (DV360)
Google Operations Center
05.2020 - Current
Business Advisory Senior Analyst
Accenture Solutions Pvt. Ltd.
03.2017 - 05.2020
UI/UX Developer
IBM India Pvt. Ltd.
09.2014 - 03.2017
MTech - Data Science
BITS PILANI
BTech - Information Technology
PAAVAI ENGINEERING COLLEGE
Higher Secondary -
AP - IIIT
SSC -
LITTLE ANGELS PUBLIC SCHOOL