Jayachandra Kasa
Hyderabad
Summary
Specialties:
Distribution of Retail Banking products,
Leading large Acquisition Teams in Financial Products,
Building the culture of performance.
Grown from the ranks.
Overview
23
23
years of professional experience
Work History
Vice President Regional Head - Hyderabad, Andhra & Tamilnadu - Loan Against Property
IDFC FIRST Bank Ltd
Hyderabad
09.2017 - Current
- Managing ST LAP network for Hyderabad, Andhra Pradesh, and Tamilnadu. Responsible for achievement of business targets & compliance for the region, execution of business plan and sales strategy, geo expansion & distribution channel management & development.
- Implementing the strategic goals and objectives of the Company, giving direction and leadership towards the achievement of the Organizations philosophy, mission and strategy.
- Responsible for Sales target and distribution for the region.
- Instrumental in setting up the ST LAP sales structure, increase and canalized the team.
- Overall responsibility of business including customer service and process control.
- Identify KRAs and define strategies for achieving them with coordination with marketing/product team.
- Responsible for achieving individual productivity and conversion from sales activities as per KRA requirements.
- Responsible for revenue generation and P&L accountability for the location.
- Managing teams of ASMs, Relationship Managers and sales team down the line in the region focusing on target.
- Responsible for BTL marketing activities and product composition in the zone.
- Managing relationship with Inter Department Heads and their teams.
- Micro management of sales and marketing productivity.
- Driving the P&L of the ST LAP vertical for early break even and profitability.
- Recruitment and training of staff.
Regional Sales Manager & AVP II - Client Acquisition, Liabilities
IndusInd Bank Ltd
10.2012 - 09.2017
- Managing 24 Branches for Client Acquisition Team (CAT) for Metro Hyderabad (13 branches) and Non-Metro Hyderabad (11 Branches) Regions with 8 BSMs and 85 on roll Mass Banking Relationship Officers.
- Actively involved in Acquiring & Managing NTBs, Fee Revenue through TPP like Insurance (LI & GI), D-mat, LAP, HL, Gold Loan and Credit Cards.
- Planning and Organising promotional Activities to acquire NTBs within branch catchment.
- Tracking hygiene vectors quality of Acquisition such as weekly reviews with BMs on Product Mix, Balance sheet, Quality of Acquisition and Depletion.
- Recruiting and Training of Sales Executives.
Regional Sales Manager - Client Acquisition, Liabilities
Dhanlaxmi Bank Ltd
08.2011 - 09.2012
- Managing the new client acquisition liability portfolio comprising of CASA, NR, Corp Salary, Term Deposits and Third Party Products for Andhra Pradesh.
- Managing a team of Area Sales Manager, 16 Branch Sales Managers, 1 Corporate Salary Relationship Managers along with a sales force of 50 sales executives.
- Planning and implementing strategies to acquire clients for broad basing along with achieving the desired results on value.
- Coordinating with teams across the bank like branch banking, retail assets, corporate banking group and SME for mutual cross selling opportunities.
- Ensuring profitability through third party products along with commodities sales.
- Coordinating closely with the branch banking team to smoothen account opening process and joint promotional activities to strengthen market share and brand awareness.
- Setting systems and processes to increase productivity, tracking mechanisms to ensure the laid down deliverables are being adhered to by the team.
- Responsible for the adherence of KYC by each member of the team and taking steps to ensure checks and controls are in place for detecting any non-adherence of KYC.
AVP & Zonal Manager
Religare Finvest Ltd
06.2006 - 07.2011
- Proven track record of improving retail penetration and distribution of Insurance (both Life and General), Portfolio Management Services (PMS), Mutual Funds and FDs and IPOs.
- Owning P&L responsibility for Direct Sales / Channel Sales.
- Handling a Sales team of more than 60 people across AP with 9 area managers.
- Responsible for hiring manpower, training & mentoring them to perform at desirable levels & controlling attrition.
- Developing & improving processes and implementing best practices.
- Coordinating with principal companies for reconciliation of business & revenue, resolution of issues on regular basis.
- Sourcing of LAP, LRD, SME, and CA products through DST as well as DSAs.
Zonal Sales Manager
Religare Finvest Ltd
06.2009 - 06.2010
- Responsible for distribution of all third party financial products viz. Life Insurance, General Insurance, Mutual Funds & Equity, Portfolio Management Services (PMS), Bonds through business partners and direct sales team.
- Owning P&L responsibility for Channel Sales in South.
- Handling a Sales team of more than 35 people across 16 branches including 4 Area Managers across 4 states.
- Coordinating with more than 20 principal companies for reconciliation of business & revenue, resolution of issues on regular basis.
- Identifying new markets & establishing branch network from scratch.
- Responsible for hiring manpower, mentoring them to perform & controlling attrition.
Regional Head - PFS (Personal Finance Services)-AP
Religare Finvest Ltd
05.2007 - 05.2009
- Responsibilities include setting the sales Targets and to ensure these targets are achieved, Organizing Business Promotional Activities for new client Acquisition, Product presentations to corporate's, Recruiting and building an efficient team, ensure that all the team members are Trained on the products offered.
Area Manager - PFS (Personal Finance Services) -AP
Religare Finvest Ltd
06.2006 - 04.2007
- Joined Religare as a Manager in June 2006 and later promoted as an Area Manager in the year 2007.
- Key Responsibilities: Setting up Distribution business set up for Andhra Region.
- Recruitment.
- Owning P&L responsibility for Direct Sales.
Asst.Manager - Distribution Division - Life Insurance and Mutual Funds
KARVY Stock Broking Ltd
11.2004 - 06.2006
- Supervising Life Insurance & Mutual Funds Sales from 12 branches of Twin cities (Hyderabad and Secunderabad), Maintaining Cordial Relations among Branch People and Managers in regard to accomplish the targets.
- Training the executives on Mutual Funds, Life Insurance and other products.
- Business development activities like Investor meets and Stalls & Help desks etc at various corporates.
Senior Executive - Client Relations
WAY2WEALTH Securities Pvt.Ltd.
03.2002 - 11.2004
- Joined as a Management Trainee 2002 responsibilities include…
- Selling of Life insurance products of ICICI Pru Life, MetLife India Insurance, and LIC of India.
- Cross Mutual Funds, Equity-Primary and Secondary, Infrastructure Bonds.
- Individual Tax Planning.
- Business development activities like Investor meets and Stalls & Help desks etc at various corporate.
Education
Post Graduate Diploma - Business Management
Dhruva College of Management
Hyderabad01.2002
Skills
- Distribution of Retail Banking products
- Leading large Acquisition Teams in Financial Products
- Building the culture of performance
- Grown from the ranks
Personal Information
Date of Birth: 06/15/79
Timeline
Vice President Regional Head - Hyderabad, Andhra & Tamilnadu - Loan Against Property
IDFC FIRST Bank Ltd
09.2017 - Current
Regional Sales Manager & AVP II - Client Acquisition, Liabilities
IndusInd Bank Ltd
10.2012 - 09.2017
Regional Sales Manager - Client Acquisition, Liabilities
Dhanlaxmi Bank Ltd
08.2011 - 09.2012
Zonal Sales Manager
Religare Finvest Ltd
06.2009 - 06.2010
Regional Head - PFS (Personal Finance Services)-AP
Religare Finvest Ltd
05.2007 - 05.2009
AVP & Zonal Manager
Religare Finvest Ltd
06.2006 - 07.2011
Area Manager - PFS (Personal Finance Services) -AP
Religare Finvest Ltd
06.2006 - 04.2007
Asst.Manager - Distribution Division - Life Insurance and Mutual Funds
KARVY Stock Broking Ltd
11.2004 - 06.2006
Senior Executive - Client Relations
WAY2WEALTH Securities Pvt.Ltd.
03.2002 - 11.2004
Post Graduate Diploma - Business Management
Dhruva College of Management