JAYAKRISHNAN P
Bengaluru
Summary
Strategic and data-driven Senior Analyst with 3 years of experience at Kantar Analytics Practice, specializing in brand perception modelling and consumer insight analysis. Adept at using statistical tools and advanced modelling techniques to uncover key drivers of brand equity, simulate strategic outcomes, and guide marketing decisions. Seeking to leverage a blend of analytical rigor and storytelling to drive impact in brand marketing, business strategy, or data-driven decisionmaking roles.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Business Analyst Sr Analyst
Kantar Analytics Practice
Bengaluru
07.2024 - Current
- Executed data handling and performed sanity checks to ensure accuracy.
- Reported quality issues and harmonized data for comprehensive analysis.
- Conducted secondary research to develop and validate hypotheses.
- Created model results and simulators while consistently meeting deadlines.
Business Analyst
Kantar Analytics Practice
Bengaluru
07.2022 - 07.2024
- Validated analyst outputs on standard BSA projects and provided insights to clients.
- Developed training materials and automated tasks with macros to boost productivity.
- Resolved client inquiries regarding technical processes to ensure clear understanding.
- Contributed to creation of comprehensive presentation decks for client engagements.
Education
B.Tech/B.E - Electrical And Electronics
Amrita School of Engineering
Coimbatore08-2022
Skills
- Data analysis
- Data modeling
- Problem solving
- Microsoft Excel
- Statistical analysis
- Secondary research
- Macro automation
- SQL querying
- Hypothesis testing
- Market research and analysis
Affiliations
- Pencil Sketching
- Charcoal Art
- Portrait sketching
- Travelling
- Foodie
Accomplishments
- Key achievements include supporting consultants in transforming raw data into strategic insights, managing quick project turnarounds, and being honored as a New Contributor Award in 2023
- SPARK Team Award for excellent client delivery for a big scope project in 2025
Certification
- SQL Essential Training
- Meaningful Marketing Insights
- Share Data Through The Art Of Visualization
Languages
- English
- Hindi
- Malayalam
- Tamil
Timeline
Business Analyst Sr Analyst
Kantar Analytics Practice
07.2024 - Current
Business Analyst
Kantar Analytics Practice
07.2022 - 07.2024
B.Tech/B.E - Electrical And Electronics
Amrita School of Engineering
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