Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Languages
Timeline
Generic

JAYAKRISHNAN P

Bengaluru

Summary

Strategic and data-driven Senior Analyst with 3 years of experience at Kantar Analytics Practice, specializing in brand perception modelling and consumer insight analysis. Adept at using statistical tools and advanced modelling techniques to uncover key drivers of brand equity, simulate strategic outcomes, and guide marketing decisions. Seeking to leverage a blend of analytical rigor and storytelling to drive impact in brand marketing, business strategy, or data-driven decisionmaking roles.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Business Analyst Sr Analyst

Kantar Analytics Practice
Bengaluru
07.2024 - Current
  • Executed data handling and performed sanity checks to ensure accuracy.
  • Reported quality issues and harmonized data for comprehensive analysis.
  • Conducted secondary research to develop and validate hypotheses.
  • Created model results and simulators while consistently meeting deadlines.

Business Analyst

Kantar Analytics Practice
Bengaluru
07.2022 - 07.2024
  • Validated analyst outputs on standard BSA projects and provided insights to clients.
  • Developed training materials and automated tasks with macros to boost productivity.
  • Resolved client inquiries regarding technical processes to ensure clear understanding.
  • Contributed to creation of comprehensive presentation decks for client engagements.

Education

B.Tech/B.E - Electrical And Electronics

Amrita School of Engineering
Coimbatore
08-2022

Skills

  • Data analysis
  • Data modeling
  • Problem solving
  • Microsoft Excel
  • Statistical analysis
  • Secondary research
  • Macro automation
  • SQL querying
  • Hypothesis testing
  • Market research and analysis

Affiliations

  • Pencil Sketching
  • Charcoal Art
  • Portrait sketching
  • Travelling
  • Foodie

Accomplishments

  • Key achievements include supporting consultants in transforming raw data into strategic insights, managing quick project turnarounds, and being honored as a New Contributor Award in 2023
  • SPARK Team Award for excellent client delivery for a big scope project in 2025

Certification

  • SQL Essential Training
  • Meaningful Marketing Insights
  • Share Data Through The Art Of Visualization

Languages

  • English
  • Hindi
  • Malayalam
  • Tamil

Timeline

Business Analyst Sr Analyst

Kantar Analytics Practice
07.2024 - Current

Business Analyst

Kantar Analytics Practice
07.2022 - 07.2024

B.Tech/B.E - Electrical And Electronics

Amrita School of Engineering
JAYAKRISHNAN P