Open To Work
Jayanta Kundu
Kolkata
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
On-SiteHybridRemoteSummary
Dynamic leader with extensive experience, driving digital transformation and optimizing HubSpot CRM to enhance sales predictability by 22%. Expert in business intelligence and data analytics, I excel in team management and strategic insights, delivering impactful KPI frameworks and automated solutions that streamline operations and boost efficiency.
Overview
1
1
Certification
18
18
years of professional experience
Work History
Director – Digital Transformation
ZINFI Technologies
06.2024 - 05.2026
- End-to-End HubSpot Administration: Maintained full ownership of HubSpot Sales, Service, and Marketing Hubs, configuring advanced Workflows and Sequences to enhance sales predictability by 20-22%.
- Service & Campaign Optimization: Designed automated Service Hub ticketing frameworks with Automated Lead Routing to reduce resolution times by 15-18%, while executing highly segmented, A/B-tested email campaigns to boost funnel engagement.
- Data & Tech Stack Integration: Led the technical integration of Apollo.io and Gong with HubSpot CRM, accurately mapping fields to seamlessly sync 1M+ records while leveraging conversational intelligence to accelerate net-new sales, cross-sells, upsells, and account renewals.
- Process Re-engineering & Automation: Directed cross-functional initiatives to map, redesign, and automate complex Workflows, eliminating operational redundancies to scale efficiency by 8-10%.
- BI & KPI Architecture: Deployed global KPI frameworks and custom dashboards, giving senior leadership 100% real-time visibility into revenue attribution while uncovering over $100K in cost savings.
Director – Business Intelligence
ZINFI Technologies
12.2022 - 05.2024
- Implemented HubSpot CRM, configuring sales, marketing, and service hubs to unify operations.
- Established deal tracking processes in HubSpot Sales Hub, enhancing lead conversion visibility.
- Designed ticketing framework in HubSpot Service Hub to streamline customer success operations.
- Developed executive dashboards and custom reports in HubSpot, translating complex KPIs into insights.
- Automated data extraction from external platforms, improving accuracy and reducing manual effort.
Senior Manager – Market Intelligence
ZINFI Technologies
07.2019 - 11.2022
- Led primary and secondary market research, transforming global competitor intelligence into strategic insights and go-to-market recommendations.
- Designed and maintained benchmarking tools (SWOT, 4Ps) to assess marketplace dynamics and portfolio positioning.
- Conducted ad-hoc data analyses and ROI modeling, converting complex variables into intuitive executive dashboards and reports.
- Structured and executed global operational initiatives, developing project plans and cross-functional tracking frameworks.
Manager – Database & Analytical Services
ZINFI Technologies
07.2018 - 06.2019
- Designed complex analytical reports with rigorous data-quality checks to enhance decision-making accuracy.
- Audited operational workflows and engineered standard operating procedures to maximize processing efficiency.
- Identified and deployed automated tracking tools, eliminating manual redundancies and boosting output speed.
- Collaborated across departments to manage deliverables and ensure service excellence for enterprise clients.
Leader – Database & Analytics
ZINFI Technologies
04.2016 - 06.2018
- Analyzed marketing databases, identifying trends to optimize lead generation performance.
- Generated comprehensive weekly, monthly, and quarterly reports on key operational and marketing metrics.
- Monitored integrity of marketing databases to ensure high-accuracy data inputs across campaigns.
- Conducted detailed analysis on competitor positioning, customer trends, and operational burn rates.
Database Analyst
ZINFI Technologies
02.2011 - 03.2016
- Developed comprehensive global marketing databases for direct and interactive campaigns.
- Executed end-to-end data processing and structural uploads into in-house marketing tools.
- Programmed and configured targeted marketing campaigns with automated dialing queues in the system dialer.
Retention Executive
SMC Global Securities
06.2010 - 01.2011
- Executed retention strategies for corporate clients across Eastern India to maximize account renewals.
- Implemented targeted B2B marketing strategies to consistently meet regional retention objectives.
Retention Executive
Bajaj Allianz General Insurance
07.2009 - 05.2010
- Executed end-to-end renewals for motor and health insurance policies via direct channel.
- Managed high-level customer complaints and critical call escalations to ensure retention.
Customer Service Executive
Bajaj Allianz General Insurance
04.2008 - 06.2009
- Managed renewal portfolio for private 4-wheeler insurance in eastern zone, ensuring timely processing and customer satisfaction.
- Coordinated operational workflows with 50+ retention officers to enhance communication and streamline processes.
Education
Bachelor of Arts (BA) - Economics & Political Science
Skills
- Digital transformation
- HubSpot CRM
- HubSpot automation
- Email marketing
- Sales operations
- Marketing operations
- Funnel management
- KPI reporting
- Market analysis
- Data analytics
- CRM analytics
- Advanced Excel
- Database management and data quality
- Cross-functional leadership
- Ticketing administration
Certification
- HubSpot Marketing Hub Software Certification, HubSpot Academy
- HubSpot Sales Hub Software Certification, HubSpot Academy
Timeline
Director – Digital Transformation - ZINFI Technologies
06.2024 - 05.2026
Director – Business Intelligence - ZINFI Technologies
12.2022 - 05.2024
Senior Manager – Market Intelligence - ZINFI Technologies
07.2019 - 11.2022
Manager – Database & Analytical Services - ZINFI Technologies
07.2018 - 06.2019
Leader – Database & Analytics - ZINFI Technologies
04.2016 - 06.2018
Database Analyst - ZINFI Technologies
02.2011 - 03.2016
Retention Executive - SMC Global Securities
06.2010 - 01.2011
Retention Executive - Bajaj Allianz General Insurance
07.2009 - 05.2010
Customer Service Executive - Bajaj Allianz General Insurance
04.2008 - 06.2009
- Bachelor of Arts (BA), Economics & Political Science