Jayanth Kumar
Bengaluru
Summary
Certified Digital Marketing Professional with 16 years of experience specializing in Digital Ad Sales, Ad Verification, and Connected TV (CTV) advertising. Proven expertise in safeguarding brand reputation, driving business growth, and delivering innovative solutions across the digital media landscape.
Overview
16
16
years of professional experience
Work History
Senior Director
Double Verify
Bengaluru
07.2022 - 12.2024
- Oversaw strategic initiatives for digital media verification and measurement solutions.
- Collaborated with the Fraud Lab and Semantic Science teams to deliver cutting-edge solutions for brands, advertisers, platforms, and publishers across devices and emerging channels.
- Passionately safeguarded brand reputation, enhanced user experience, and drove business growth for clients and partners.
- Leveraged extensive industry network and expertise to forge strategic partnerships and expand market presence and reach in the India region.
- Represented DoubleVerify on public forums by moderating panels on topics such as Quality and Performance, CTV, and the Importance of Ad Verification in the digital media landscape at E4M and Agency Reporter events.
- Achievements:
Increased client base by 35%.
Drove revenue growth through innovative solutions and strategic client collaborations.
Regional Head
Times Internet Pvt Ltd
Bengaluru
09.2017 - 07.2022
- Spearheading regional revenue responsibility for digital media, including display business, branded content, and programmatic advertising.
- Managing platforms such as TOI, ET, Indiatimes, MensXP, iDiva, and Brainbaazi.
- Developing go-to-market strategies, innovative advertising solutions, and customized client campaigns.
- Key Achievements:
Consistently exceeded revenue targets.
Built performance and brand advertising businesses for the South market.
Regional Head
ESPN India Digital Pvt Ltd
Bengaluru
07.2016 - 08.2017
- Directed sales for ESPN platforms, including ESPN Cricinfo and ESPN.in.
- Increased advertiser spend through strategic marketing solutions.
- Managed sales operations, including forecasting, tracking, and performance reporting.
Manager- South
NDTV Convergence Ltd
Bengaluru
01.2015 - 07.2016
- Led digital, mobile, and content marketing sales for NDTV.com in South India.
- Handled key clients such as Intel, Flipkart, Amazon, IBM, and Dell.
- Achievements:
Sold the highest number of sponsorships for Union Budget 2015-16.
Achieved over 100% revenue target for FY 2014-15 and FY 2015-16.
Account Manager
Network 18 Ltd
Bengaluru
07.2014 - 01.2015
- Sold advertising inventory for Moneycontrol’s web and mobile platforms.
- Increased advertiser spend through customized marketing strategies.
- Handled clients like Amazon, IBM, Cisco, and Toyota.
Deputy Manager
HT Media Ltd
Bengaluru
04.2012 - 07.2014
- Generated business for digital platforms, including HindustanTimes.com and LiveMint.com.
- Secured key accounts and expanded market share across categories.
- Achievements:
Achieved 127% of revenue target for FY 2013-14.
Business Development Manager
Corporate Solutions & Marketing India Pvt Ltd
Bengaluru
01.2009 - 09.2011
- Generated revenue through sponsorship sales for technology events.
- Managed client relationships with companies like Sony, Bosch, and Accenture.
Education
Bachelor of Engineering - Computer And Information Sciences
Kalpataru Institute of Technology
Tumkur01-2009
Skills
- CTV
- AD Verification
- Content marketing
- Influencer Marketing
- Digital Media
- Programmatic Advertising
Timeline
Senior Director
Double Verify
07.2022 - 12.2024
Regional Head
Times Internet Pvt Ltd
09.2017 - 07.2022
Regional Head
ESPN India Digital Pvt Ltd
07.2016 - 08.2017
Manager- South
NDTV Convergence Ltd
01.2015 - 07.2016
Account Manager
Network 18 Ltd
07.2014 - 01.2015
Deputy Manager
HT Media Ltd
04.2012 - 07.2014
Business Development Manager
Corporate Solutions & Marketing India Pvt Ltd
01.2009 - 09.2011
Bachelor of Engineering - Computer And Information Sciences
Kalpataru Institute of Technology
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