MOHAMMAD SUHAIL AHMAD
New Delhi
Summary
Programmatic Advertising leader with 14+ years of experience in digital advertising and 8+ years in client-facing programmatic account, demand, and partnership management. Experienced in managing DSP and SSP relationships across Americas, EMEA, and APAC regions, driving ROI, revenue growth, and supply quality.
Overview
16
16
years of professional experience
Work History
Senior Manager - Programmatic Partnerships
VLION Technology
07.2024 - Current
- Own global DSP and demand partner relationships across the US, Canada, and EMEA regions.
- Manage a $3M+ programmatic revenue portfolio with full end-to-end account ownership.
- Lead PMP deals, SPO strategy, and demand activation to improve yield, fill rate, and ROI.
- Analyze large performance and log-level datasets to generate optimization insights and strategic recommendations.
- Act as the primary point of contact for partners, leading QBRs and performance reviews with senior stakeholders.
- Collaborate closely with Sales, Product, Tech, and Finance teams across APAC, EMEA, and Americas.
- Drive commercial operations including invoicing coordination, payment follow-ups, and recovery of outstanding balances.
- Work with Finance and Legal teams to resolve billing disputes while maintaining strong long-term partner relationships.
- Independently prioritize tasks, manage escalations, and ensure overall account health and revenue compliance.
Advertising Sales Manager - Programmatic
Adnext Media
01.2024 - 07.2024
- Led transition to programmatic-first monetization for India and APAC markets.
- Managed PMP and Deal IDs, driving 20%+ revenue uplift.
- Worked closely with buyers and publishers to align pricing and demand.
Digital Advertising Specialist
Watan Satellite Broadcasting
Amman
02.2023 - 09.2023
- Managed CTV, Web, and Mobile programmatic revenue pipelines.
- Executed PMP and programmatic direct campaigns with 15-20% eCPM growth.
- Built client dashboards and reporting workflows for daily performance tracking.
Publisher Development Manager
MoMagic Technologies
Noida
10.2021 - 02.2023
- Managed MENA and EU publisher portfolios within SSP/DSP ecosystem.
- Led SDK and Prebid mobile integrations, unlocking new monetization streams.
- Partnered closely with engineering to optimize latency and delivery.
Assistant Manager - Digital Ad Sales
Magicon Impex Pvt. Ltd.
New Delhi
09.2018 - 01.2020
- Managed domestic and international performance campaigns (CPA, CPL, CPI).
- Worked closely with clients, delivery, and finance teams on billing and margins.
- Built and optimized affiliate and performance marketing infrastructure.
Senior Engineer - Product Sales Support
Teleecare Network India Pvt. Ltd.
New Delhi
09.2014 - 05.2018
- Supported product sales through data analysis, proposals, and client meetings.
- Collaborated with global marketing teams on digital campaigns and content.
Mobile Testing Engineer
SICT Mobiles
New Delhi
05.2010 - 08.2014
- Performed QA testing and validation for mobile hardware and software products.
Skills
- Programmatic Account Management
- Demand & Supply Partnerships
- DSP/SSP Ecosystem
- PMP & Programmatic Direct
- CTV
- In-App & Web
- OpenRTB
- VAST
- Data Analysis & ROI Optimization
- Client Presentations & QBRs
- Cross-Regional Collaboration
- Task Ownership
Accomplishments
- Managed $3M+ global ad spend across DSPs and SSPs.
- Delivered 25-35% improvement in eCPM and ROAS through data-driven optimization.
- Scaled programmatic revenue by 30%+ via SSP onboarding and header bidding.
- Led and supported multi-region teams with 100% SLA adherence.
Languages
English (Fluent)
Hindi (Fluent)
Urdu (Fluent)
Arabic (Basic)
Personal Information
- Relocation: Open to Global Relocation
- Title: Senior Manager - Programmatic Partnerships | Account & Demand Management
- Availability: Open to Global Relocation, Open to Onsite / Hybrid / Relocation Roles
Core Expertise
- Programmatic Account Management
- Demand & Supply Partnerships
- DSP/SSP Ecosystem
- PMP & Programmatic Direct
- CTV
- In-App & Web
- OpenRTB
- VAST
- Data Analysis & ROI Optimization
- Client Presentations & QBRs
- Cross-Regional Collaboration
- Task Ownership
Passport
Valid Indian Passport
Timeline
Senior Manager - Programmatic Partnerships - VLION Technology
07.2024 - Current
Advertising Sales Manager - Programmatic - Adnext Media
01.2024 - 07.2024
Digital Advertising Specialist - Watan Satellite Broadcasting
02.2023 - 09.2023
Publisher Development Manager - MoMagic Technologies
10.2021 - 02.2023
Assistant Manager - Digital Ad Sales - Magicon Impex Pvt. Ltd.
09.2018 - 01.2020
Senior Engineer - Product Sales Support - Teleecare Network India Pvt. Ltd.
09.2014 - 05.2018
Mobile Testing Engineer - SICT Mobiles
05.2010 - 08.2014