Sriram KM
Senior Manager - Programmatic | Ad-Tech Revenue & Strategic Accounts
Bengaluru,KA
Summary
Ad-tech and programmatic revenue leader with 14+ years of experience driving brand, agency, and demand-side growth across India, SEA, MENA, US, UK, and APAC markets. Proven expertise in strategic account management, consultative solution selling, and mobile-first monetization across web and app platforms. Strong track record of double-digit YoY revenue growth, PMP/PG scaling, and cross-functional execution with Product, Engineering, and Sales teams.
Overview
14
14
years of professional experience
3
3
Languages
Work History
Senior Manager – Programmatic Sales
Cricbuzz
04.2025 - Current
- Own end-to-end programmatic revenue and demand strategy for Cricbuzz's web and mobile app inventory across India, SEA, MENA, US, UK, Australia & Canada.
- Drive strategic growth of demand partnerships and high-value deal pipelines across SSPs, DSPs, and agency-led buys.
- Act as a consultative partner to internal sales teams, supporting high-yield brand and agency deal execution.
- Lead A/B testing of ad formats, layouts, and placements to maximize CPMs while maintaining strong user experience.
- Manage Google Ad Manager (GAM) operations, optimizing auctions, pricing floors, and demand prioritization.
- Ensure full compliance with brand safety, GDPR, CCPA, and TCF frameworks.
- Collaborate closely with Product, Engineering, and Content teams to launch new monetization formats and integrations.
Manager – Programmatic Sales
Cricbuzz
04.2019 - 03.2025
- Led setup and scale of Header Bidding (Amazon TAM), Open Bidding, PMP, and Programmatic Guaranteed (PG).
- Managed strategic global partnerships with SSPs, DSPs, and ad networks, contributing to sustained revenue growth.
- Played a client-facing consultative role for premium agencies and demand partners.
- Delivered double-digit YoY CPM and yield growth.
- Owned revenue analytics (CPM, CTR, Viewability, Fill Rate, Demand Density).
- Worked with Engineering and Ad-Tech teams on SDK integrations.
- Supported sales teams with deal structuring and marketplace strategy.
Media Planner & Programmatic Executive
Cricbuzz
04.2015 - 03.2019
Scorer & Text Commentator
Cricbuzz
07.2011 - 03.2015
Education
MBA - Finance & Marketing
Surana College, Bangalore University
Bengaluru05-2011
Skills
Strategic Account Management (Brands, Agencies, Demand Partners)
Programmatic Advertising & Mobile Ad-Tech Ecosystem
Consultative Selling & Revenue Growth
Google Ad Manager (GAM), Amazon TAM, Open Bidding
PMP, Programmatic Guaranteed (PG), Header Bidding
Mobile App & SDK Monetization (Android & iOS)
Global SSP & DSP Partnerships
Yield Optimization, CPM & Fill Rate Growth
Stakeholder Management & Cross-Functional Leadership
Data-Driven Business Strategy & Analytics
Cross-functional team coordination
Operations management
Accomplishments
- Launched and scaled 12+ SSP & exchange integrations including Magnite DV+, PubMatic, InMobi, Meta, Index Exchange, OpenX, Amazon TAM, Smaato, TripleLift, Altstar, Tappx & Liftoff.
- Currently managing a $10M+ annual programmatic revenue portfolio.
- Delivered double-digit CPM and revenue growth YoY.
- Scaled SDK-based monetization across Android & iOS platforms.
Interests
Music, Travelling, Sports
Timeline
Senior Manager – Programmatic Sales
Cricbuzz
04.2025 - Current
Manager – Programmatic Sales
Cricbuzz
04.2019 - 03.2025
Media Planner & Programmatic Executive
Cricbuzz
04.2015 - 03.2019
Scorer & Text Commentator
Cricbuzz
07.2011 - 03.2015
MBA - Finance & Marketing
Surana College, Bangalore University