Ishaan Loomba
Gurgaon
Summary
Strategic programmatic trader with four years of experience in developing and executing advertising strategies across India and APAC. Specializes in programmatic performance and commerce-media strategy, leveraging strong analytical skills to optimize client campaigns. Skilled in making swift decisions to enhance client relationships and drive profit growth.
Overview
3
3
Languages
1
1
Certification
4
4
years of professional experience
Work History
Senior Programmatic Trader
MiQ Digital
Gurugram
04.2026 - Current
- Advanced to senior programmatic trader role to direct enterprise account strategy for ₹20 crore+ media investments.
- Led account strategy for major agencies, achieving 20–30% year-over-year portfolio revenue growth.
- Engaged senior agency stakeholders to implement full-funnel media strategies, increasing campaign efficiency by 15-25%.
- Directed agency portfolio management, enhancing gross margins by 8-12% through effective pricing strategies.
- Orchestrated client launch discussions and managed 10+ significant clients quarterly, driving strategic alignment and execution.
- Cultivated account growth through tailored recommendations, generating ₹3 crore in incremental revenue.
- Scheduled client and agency meetings to strengthen relationships, achieving retention rate above 90%.
- Provided mentorship to junior traders on best practices, elevating operational quality scores by over 15%.
Programmatic Trader
MiQ Digital
Gurugram
07.2023 - 03.2026
- Executed and optimized over 1000 programmatic campaigns across branding and performance objectives, enhancing e-commerce conversions and lead generation.
- Managed campaign delivery across multiple platforms, contributing to over $10 million in media investment.
- Applied advanced bidding frameworks, including value-based bidding and frequency optimization to maximize campaign performance.
- Developed audience strategies using behavioral, contextual, and demographic targeting, enhancing reach and increasing conversion efficiency.
- Conducted daily performance analysis using multiple analytics tools, identifying trends and diagnosing delivery issues.
- Built and refined full-funnel campaign structures for awareness, consideration, and conversion across diverse environments.
- Created automated reporting dashboards and performance scorecards in Excel and Looker Studio, increasing stakeholder visibility and engagement.
- Specialized in mobile app acquisition strategies leveraging attribution and post-install optimization techniques.
Account Manager
MiQ Digital
Shanghai
08.2022 - 06.2023
- Managed enterprise advertiser and agency relationships across India and APAC, delivering programmatic marketing solutions for Hyatt, Realme, Vivo, Ecovacs, Netease, MG Motors, TCL, and other global brands.
- Drove business development through media planning, audience recommendations, inventory assessments, rate benchmarking, and performance forecasting for pitches and campaign renewals.
- Developed and presented over 50 strategic media plans outlining investment allocation, channel strategy, audience targeting, KPI benchmarking, and anticipated business outcomes.
- Acted as primary client contact for discussions on campaign performance, optimization recommendations, issue resolution, and ongoing relationship management.
- Executed and optimized campaigns across display, video, native, and mobile channels to improve CPA, ROAS, CTR, VTR, and conversions.
- Collaborated with agency partners such as Havas, BlueFocus, and GroupM to align advertiser objectives with data-driven strategies and performance goals.
- Worked closely with trading analytics and operations teams to ensure smooth campaign launches and accurate reporting across multiple DSPs.
- Resolved escalations and delivery challenges to retain high-value accounts and strengthen long-term client partnerships.
Education
MBA - Organizational Leadership
Jindal School of Business
11-2025
Bachelor of Technology - Computer Science & Engineering
Punjab Technical University
Punjab01-2022
Skills
- Enterprise Account Management & Client Relationship Management
- Strategic Media Planning, Campaign Strategy & Forecasting
- Revenue Growth, Upselling & Commercial Planning
- Performance Marketing & ROAS Optimization
- Programmatic Strategy & Campaign Optimization
- Audience Segmentation, Retargeting & E-commerce Campaign Management
- Retail Media & Commerce Media
- Display, Video, CTV, Native & Multi-Channel Advertising
- PMP & Open Auction Inventory Management
- DV360, Amazon DSP, The Trade Desk & Xandr
- tROAS, tCPA & Value-Based Bidding
- Attribution Analysis, A/B Testing & Conversion Optimization
- CM360, GA4 & AppsFlyer
- Looker Studio, Advanced Excel & Data Analysis
- QBRs, Stakeholder Management & Team Leadership
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Punjabi
Native
Native
Certification
- Amazon DSP Advanced Certification
- Edge Academy Certified : Trading Essentials
- Google Marketing Platform : Display & Video 360
- Google Marketing Platform : Campaign Manager 360
Accomplishments
- Gold Winner – Agency Reporter Front Benches (x3): Led award-winning programmatic campaigns recognized for excellence in contextual AI targeting, audience strategy, and performance innovation.
- Winner – CTV Asia Symposium Awards 2025: Led a high-performing CTV campaign in partnership with Havas India, delivering strong brand engagement and premium video performance outcomes.
- Best Trader Award 2026: Recognized as one of the top-performing traders within the organization for exceptional campaign performance, client impact, and commercial contribution.
- 18+ Case Studies Delivered: Spearheaded campaigns across app installs, advanced retargeting, cross-device sequencing, native storytelling, and performance optimization, achieving up to 35% reduction in CPA.
- Employee of the Quarter (x4): Recognized across multiple quarters for delivery excellence, campaign leadership, stakeholder management, and consistent business impact.
- ₹7 Cr+ Upsell Revenue (Q1 FY26): Secured high-value rebookings and incremental investments through strategic account servicing, performance consulting, and growth planning.
- TheTechBrain Award: Awarded for Building internal playbooks, certification frameworks, and training programs, personally mentoring 10+ team members and improving onboarding and operational readiness.
Timeline
Senior Programmatic Trader
MiQ Digital
04.2026 - Current
Programmatic Trader
MiQ Digital
07.2023 - 03.2026
Account Manager
MiQ Digital
08.2022 - 06.2023
MBA - Organizational Leadership
Jindal School of Business
Bachelor of Technology - Computer Science & Engineering
Punjab Technical University