Jaytali Vijay Nate

• Producing and communicating knowledge to HQ about local music conditions. To ensure that the product quality is maintained and improved at a local level and accordingly also at a global
level.
• Maintaining the release plan on a weekly basis ensuring all key International releases are made available on the platform.
• Metadata clean-up to ensure artist credits are error-free.
• Quality Assurance (QA): An ongoing and dominant task, a process through which we control, test, and evaluate that the product quality is maintained or improved at a local level

• Managing ingestion and preparation of content, doing quality check of the content across all OTT platforms.
• Coordinating with all respective departments to meet the deliverables.
• Interacting within the team members to evaluate, maintain and implement media plans.
• Managing ingestion and preparation of content and maintaining in house social media accounts for MX TakaTak.
• Keeping track of views, followers and performance of in-house accounts. Observing and analyzing results and implementing strategies to boost up performance.
• Talent hunting influencers for crawling and merge up with the brand.
• Identifying potential influencers to enhance the quality of content and boost the performance of the app.

• Implementation of 24/7 planning for Tata Sky Shoppe channel.
• Researching current trends for future programming and forward planning.
• To gauge the constantly shifting and fragmented audience tastes to build a morning, daytime and primetime TV schedule that draws the most viewers possible.
• Scheduling to balance all new ideas with
  existing shows in a way that entices the audience.
• Production & Post Production for shoots

• Worked with the Media Planning team in reference to Live Shoots and campaigns to highlight product's new offerings, updates, changes or other important information to
  reach the target audience.
• Assessing all the needs to marketing and shooting requirements.
• Developing media plan and shoot strategies based on the company's objectives.
• Analyzing post-shoot results and present reports to the management.
• Interacting within the team members to evaluate, maintain and implement media plans.
• Developing effective media buying strategies.
• Coordinating between the planning and programming departments for shoot process.
• Participating in media planning to identify target audiences and craft effective campaigns.