Results-driven and innovative professional with a proven track record in designing, implementing, and optimizing customer-centric CRM and loyalty programs. A strategic thinker with a keen understanding of customer behavior and market trends, have successfully spearheaded initiatives to enhance customer engagement, loyalty, and overall satisfaction. Seeking to contribute expertise in CRM and loyalty program management to drive meaningful and sustainable business growth.
Overview
8
8
years of professional experience
3
3
Language
Work History
Senior Operations
Loylty Rewardz Management Pvt Ltd
09.2019 - Current
Implemented effective customer relationship management strategies resulting in a 30% increase in customer retention.
Bank Loyalty programs - State Bank of India, Indian Bank, Karur Vysya Bank..etc
Retail Loyalty program - Reliance Group
Cultivate strong relationships with customers, understanding their needs and providing tailored solutions.
Managed a team Loyalty, consistently give good result to the partners.
Gathered and analyzed customer feedback to make data-driven decisions for refining and improving the loyalty program.
Conducted regular business reviews with clients, addressing concerns and identifying areas for improvement
Integrated loyalty program with technology platforms, leveraging tools such as CRM systems and mobile apps to enhance user experience.
Coordinates with other sales heads and client managers
Ensure smooth onboarding of new customers by providing necessary training and resources
Create weekly and monthly reports, analyze sales data, market trends and customer feedback to provide insights and recommendations for business improvement.
Assistant Manager
CFB Retail Pvt Ltd
06.2018 - 09.2019
Accountable for business development initiatives
Analyzing sales results and working closely with partnership team
Develop and implement strategies to retain customers and reduce attrition rates
Analyze customer usage data to identify at-risk customers and take proactive measures to retain them
Identify opportunities for cross-selling and upselling additional products or services to existing customers
Develop and maintain onboarding processes and documentation to enhance the customer experience.
Control Analyst
Layam Flexi Solutions
Chennai
11.2015 - 05.2018
Identify opportunities for cross-selling and up-selling additional products or services to existing customers
Analyze customer data and usage patterns to identify trends and insights
Prepare regular reports on customer success metrics, such as customer health scores, NPS (Net Promoter Score), and customer lifetime value.
Education
Bachelor of Business Administration -
Madras University
Diploma in Automobile Engineering - undefined
SRM University
Skills
Advanced Microsoft Excel
Customer RetentionData Analysis and ReportingCustomer EngagementProduct KnowledgeRenewals and Expansion
Senior Manager - Global Broking Operations at AON CONSULTING PRIVATE LIMITEDSenior Manager - Global Broking Operations at AON CONSULTING PRIVATE LIMITED