Jeetika Droch

Client: Scapia, Noise, Wadhwani AI, NEC

• Led brand communication and social media–integrated campaigns across tech, fintech, travel, and AI brands, ensuring consistent digital brand presence.
• Built social-first campaign narratives and content frameworks to strengthen brand positioning across platforms.
• Executed influencer and creator-led campaigns for product and brand launches, managing collaborations, and tracking engagement and reach.
• Developed digital storytelling angles and content hooks to increase brand visibility, recall, and engagement.
• Analysed campaign performance and content insights to optimise future brand strategy and growth.

Clientele: Maruti Suzuki

• Tracked daily brand visibility, media trends, and competitor activity within the automotive space to identify content and storytelling opportunities.
• Built campaign insight reports and competitive brand snapshots to support positioning, launch messaging, and content strategy.
• Supported Maruti Suzuki's product launch campaigns by aligning brand narratives across media, digital, and social touchpoints.
• Managed campaign dashboards, media trackers, and contact databases to ensure smooth coordination and real-time campaign tracking.
• Supported brand storytelling opportunities, including features, interviews, and digital content placements.
• Acted as a brand coordination link between internal teams, clients, and external partners to ensure consistent, and timely communication.

Clientele: KFC

• Supported brand campaign execution and digital amplification across media, social, and influencer platforms for KFC, including the “Taste The Epic” campaign.
• Coordinated influencer and creator activations by supporting content planning, execution, and tracking to boost campaign reach and engagement.
• Created brand-led content and coverage summaries to track visibility, sentiment, influencer impact, and audience engagement.
• Analysed media sentiment, social buzz, and industry trends to identify storytelling, content, and campaign opportunities for the brand.

• Developed and published content for social and blog platforms, leading to a 20% rise in organic impressions.
• Worked closely with the marketing team to ensure alignment between business objectives and content execution.
• Optimized web and social content for SEO, increasing reach and engagement.

• Contributed to a 30% improvement in audience interaction on LinkedIn through planned content initiatives.
• Supported media relations by updating and maintaining media contact lists, helping facilitate timely PR outreach.
• Managed LinkedIn page activities, contributing to consistent growth in industry connections and follower engagement.
• Created and scheduled social media content, leading to a noticeable increase in followers and interaction during the internship period.

• Handled LinkedIn content creation and page management, improving engagement.
• Helped execute internal and external communication initiatives.
• Updated media contact lists and supported stakeholder communication.

• Wrote articles focused on global events with SEO-driven headlines and structure.
• Edited and proofread content, ensuring accuracy and alignment with the publication’s voice.
• Used tools like Google Analytics and SEMrush to guide content performance.