Jesim Uddin Ahmed
Kolkata
Summary
Sales leader with a proven record at Bajaj Auto (KTM and Triumph), achieving 5x volume growth and 3x market share for KTM motorcycles. Expertise in sales strategy and team leadership, enhancing brand awareness and profitability through innovative market development. Recognized for delivering exceptional results in competitive environments.
Overview
15
15
years of professional experience
Work History
Manager - Channel Sales
Bajaj Auto
04.2023 - Current
- Achieved 5X Volume Growth and 3X Market Share Growth in KTM motorcycles through dealer capability, retail excellence, and focused territory development.
- Implementing long-term/short-term strategic plans to enhance operations, profitability & revenue; developing sales plans to assure achievement of agreed sales volume & market share.
- Managed sales team performance through coaching and feedback sessions, fostering a culture of continuous improvement.
- Monitored retail target achievement by sales team and wholesale target achievement by dealers as Area Sales Manager, West Bengal & Sikkim.
- Analyzed marketing trends, tracked competitors’ activities, and fine-tuned sales and marketing strategies to align with market dynamics.
- Implemented strategies designed to increase brand awareness among target audiences.
Manager
Maruti Suzuki
11.2015 - 03.2023
- Territory Sales Manager: 2015 - 2019 (North East); 2019 - 2023 (Bihar & Jharkhand).
- Maintained 48.5% market share during FY2020–21, ensuring competitive positioning.
- Increased hatchback contribution from 21% to 38% in Bihar through targeted regional initiatives and channel focus.
- Standardized BTL rural events nationally, enhancing promotional strategy and aligning sales efforts.
- Received EO–MNS Appreciation Awards for outstanding performance in 2016 and 2018, recognizing significant contributions.
Territory Sales Officer
Asian Paints Ltd.
05.2012 - 10.2015
- Achieved recognition for highest territory growth Pan India in 1st quarter FY 2014-2015.
- Contributed 19% of total dealers opened in FY 2013-15, facilitating significant expansion valued at INR 16.67 Crores.
- Set record for installing highest number of CW dealers (26) in a single year at Asian Paints in 2013-2014.
- Successfully managed Asian Paints Dealers in Lower Assam, Middle Assam & Guwahati City.
- Received special MDs appreciation letter in recognition of seeding new launches in the market.
Marketing Associate
Crisil
08.2011 - 05.2012
- Introduced new products in raw markets of North East, driving product awareness and customer engagement.
- Expanded territory coverage to Upper Assam and Tripura, enhancing market presence.
- Achieved 2nd place Pan India in Nov’11 and 5th place for FY 11-12, demonstrating competitive performance.
Education
MBA - Finance & Marketing
Guwahati University
Guwahati03-2011
Bachelor of Science - Botany
B Barooah College
Guwahati03-2009
XIIth - Science
JNV Morigaon
Morigaon01-2005
Xth -
JNV Morigaon
Morigaon01-2003
Skills
- Channel development
- Sales strategy and planning
- Sales forecasting
- Revenue management
- Market expansion
- Dealer development
- Retail excellence
- Team leadership
- Cross-functional collaboration
- Customer experience enhancement
Languages
- English
- Hindi
- Assamese
- Bengali
Total Work Experience
16 Years
Timeline
Manager - Channel Sales
Bajaj Auto
04.2023 - Current
Manager
Maruti Suzuki
11.2015 - 03.2023
Territory Sales Officer
Asian Paints Ltd.
05.2012 - 10.2015
Marketing Associate
Crisil
08.2011 - 05.2012
MBA - Finance & Marketing
Guwahati University
Bachelor of Science - Botany
B Barooah College
XIIth - Science
JNV Morigaon
Xth -
JNV Morigaon