Jeyalaxmi Kathiresan
Summary
AI-led growth marketer proficient in developing content, user acquisition, and conversion systems that drive growth. 6+ years of experience delivering measurable outcomes through AI-driven execution, performance marketing, and strategic experimentation.
Overview
6
6
years of professional experience
Work History
AI Marketing Generalist
EchoVME Digital
03.2025 - 12.2025
- Worked on high-visibility personal brand: Sorav Jain
- Built and executed end-to-end AI-led content system across Instagram, LinkedIn, YouTube
- Applied audience psychology for hooks with performance insights to improve engagement
- Designed workflows using ChatGPT, Gemini, Claude, HeyGen, ElevenLabs to scale content production
- Wrote high-retention scripts for short & long-form content
- Created ad campaigns, scripts & creatives for paid workshops (AI Masterclass)
- Contributed to AI course creation plus webinar delivery systems
Creative Marketing Strategist
Optimex - Digital Marketing Agency
07.2023 - 02.2025
- Managed 10+ brands across social, content, and growth
- Ran Meta Ads for 14+ brands covering creative, targeting & scaling
- Built 500+ creatives/scripts focused on performance driven outputs
- Designed layouts for 9+ landing pages and websites resulting in improved conversions
- Executed influencer collaborations & brand shoots
Digital Marketing Specialist
MadRabbit (Redster)
08.2022 - 03.2023
- Managed social media handles, collaborations, and community growth initiatives.
- Drove sales and performance marketing via Meta Ads, achieving an average ROAS of 1.75 MoM through data-driven optimization.
- Built and launched brand presence across website, Amazon, and Flipkart, handling ideation, research, content, and execution.
- Led and coordinated the marketing team for influencer, reviewer, PR, email, and remote production activities.
- Handled strategy and scripts for Brand Ambassador shoot with Cricketer Smriti Mandhana.
Digital Marketing Executive
Let's Make Education Simple (LMES)
01.2021 - 07.2022
- Managed content and CRO for 5+ websites and landing pages, achieving a conversion rate of up to 73%.
- Wrote 100+ ad scripts for workshops and education campaigns.
- Generated 850+ leads, 500+ app downloads, and 125+ direct conversions per month with an 80K budget, achieving ROAS of 4.5 via Meta & Google Ads.
- Managed Instagram, YouTube, and LinkedIn pages for 4+ brands, driving organic sales and community growth.
- Executed Email & SMS marketing using Zoho CRM and campaign tools.
Digital Marketing Executive
Smart Creations (Mantra)
08.2019 - 12.2020
- Managed social media platforms, increasing followers and sales through content and engagement strategies.
- Generated 1,540+ organic leads via Facebook Marketplace, improving sales by 20%.
- Ran paid campaigns across Facebook, Instagram, LinkedIn, and Google Ads, achieving ROAS of 2.75 MoM.
- Developed content strategy, SEO, blogs, live sessions, and marketplace listings.
- Executed ATL & BTL marketing including expos, events, banners, email & SMS campaigns.
Education
Marketing
ICFAI Business School
Hyderabad, India02-2019
B.A - English
Ethiraj College For Women
Chennai04-2017
Skills
- Build AI-powered content creation workflows - Claude, ChatGPT, Heygen, Eleven Labs, Veo 3, Gemini, Kling, Higgsfield, Runway ML, etc
- Run A/B tests and growth experiments across creatives, hooks, and funnels to improve conversion efficiency and ROI
- Create High-performing Ads & Content system
- Turn strategy into a repeatable execution framework
- Automate repeatable acquisition systems combining paid, organic & marketplace channels
- Build strong branding across social and influencer channels to drive awareness and trust
Accomplishments
- Generated 850+ leads per month & 125+ conversions with 80K budget. ROAS - 4.5
- Built 500+ ad creatives & scripts, driving 75% growth across brands
- Designed AI content systems, improving content speed, consistency, & output quality
- Managed Meta Ads for 14+ brands, running A/B tests across creatives, audiences, and funnels to optimize ROI and scale performance
- Achieved a 73% landing page conversion rate through CRO and messaging optimization
- Drove 1,540+ organic leads through marketplace strategies
- Best Performer, 2021 - 2022, Marketing Team-LMES
- Performer of the Month, 11/19, Marketing Team - Mantra
- Explored and implemented AI-driven workflows to scale content production and automate marketing execution
Languages
English
Tamil
Hindi
Timeline
AI Marketing Generalist
EchoVME Digital
03.2025 - 12.2025
Creative Marketing Strategist
Optimex - Digital Marketing Agency
07.2023 - 02.2025
Digital Marketing Specialist
MadRabbit (Redster)
08.2022 - 03.2023
Digital Marketing Executive
Let's Make Education Simple (LMES)
01.2021 - 07.2022
Digital Marketing Executive
Smart Creations (Mantra)
08.2019 - 12.2020
Marketing
ICFAI Business School
B.A - English
Ethiraj College For Women