Jeya Shalin Jacob
Business Manager
Bangalore
Summary
Motivated and results-driven Sales Manager with over 15 years of experience in sales operations and business development within the Orthopedics medical device industry. Proven track record in expanding territories, generating leads, and consistently exceeding sales targets. Deep technical knowledge of human anatomy, with hands-on expertise in Arthroplasty, Arthroscopy, Trauma, and Spine.
Successfully assisted in 5000+ surgeries, providing comprehensive pre-op, intra-op, and post-op support in complex arthroplasty cases. Skilled in lead generation, demand creation, and strategic negotiation, with strong experience managing niche markets and forging long-term customer relationships. Known for high energy, interpersonal excellence, and ability to secure strong sales commitments. Passionate about travel, fitness, and a competitive badminton player.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Area Business Manager
Stryker
04.2022 - Current
- Scaled Karnataka Sportsmed business from 2.3Cr(2021) to 10.3Cr (2024) achieving a CAGR of 65% over 3years.
- Analyzed market trends and competitor activities, adjusting strategies to maintain a competitive edge.
- Conducted regular business reviews with team members, identifying areas for improvement and growth opportunities.
- Developed strong relationships with KOLs for long-lasting partnerships and increased profitability.
- Consistently exceeded monthly, quarterly, and annual sales targets through proactive prospecting, strategic pipeline management, and disciplined follow-up, driving sustained revenue growth.
- Core member of the Tornier product launch and training team, leading customer education initiatives, driving product awareness, and generating early demand through clinical engagement and targeted market activation.
- Multiple award winner, including Best Performer 2023 & 2024, New Challenger Award 2022, spotlight awards for consistently exceeding targets, leading successful product launches, and driving strong customer engagement.
Area Sales Manager
Avana Medical Devices
08.2019 - 04.2022
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Grew Karnataka business from 5.6 Cr (FY20) to 10.8 Cr (FY22)
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new products.
- Identified and maximized sales opportunities, and increased customer retention rates.
- Managing two dealers for consumable business and one dealer for Capital Equipment business.
- Organizing and conducting Medical Education programs, CMEs, Cadaver Lab sessions for the surgeons
- Responsible for drafting strategies customer wise, territory wise and product wise
- Strong technical and product knowledge of Arthrex sports Medicine portfolio
District Manager
Zimmer Biomet
09.2013 - 08.2019
- Proud launching member of Biomet India operations in South Tamilnadu.
- Functioned from the scratch in highly competitive South Tamilnadu Market and close the year 2014 sales with INR 8.5 million revenue generation with units 200 joints INR 12 million revenue generation in 2015 with limited resources.
- Successfully conducted 10 CMEs and 10 live surgery programs as a part of product promotion.
- Successfully implemented the concept of Partial Knee replacement in south Tamilnadu in 2016 and with only that product doing INR 8 million in 2019.
- Cracked Ganga hospital business with 15 cases in 2017 and 105 cases in 2018 with a revenue of INR 7.5 million.
- Engaged surgeons in conducting patient awareness programs, arranging S2S and Reverse S2S visitations.
- Assisted for surgeries:
- Total Knee Replacement – 3000+ surgeries
- Total Hip Replacement – 800+ surgeries
- Partial Knee Replacement – 300+ surgeries
- Total Shoulder Replacement – 70+ surgeries
- Elbow Replacement – 40+ surgeries
- Working closely with the sales management team and marketing team to initiate marketing strategies that support the sales objectives of the company.
- Coordinate with Finance, Supply and marketing teams for effective running of the business
District manager
SouthPoint Marketing Pvt Ltd (Authorised distributor of Biomet)
05.2012 - 08.2013
- Working closely with the sales management team and marketing team to initiate marketing strategies that support the sales objectives of the company.
- Coordinate with Finance, Supply and marketing teams for effective running of the business
Orthopedic OR Nurse
Sri Ramachandra Medical Centre
03.2010 - 04.2012
- Assisting for surgeries (Joint replacement, Spine, trauma)
- Assess plans, implements and evaluates care that is evidence based, incorporate every patient’s unique needs, expectations, lifestyle and cultural background.
- Maintain clinical resources and continuity of care
- Maintained optimum standards of care and practice through assessment, planning, implementation and evaluation of patient care.
Education
B.Sc Nursing -
Tamil Nadu Dr. M.G.R. Medical University
09.2005 - 09.2009
Skills
- Lead Generation & Sales Pipeline Management
- Strategic Planning & Execution
- Strategic KOL relationship development
- Negotiation & Closing Skills
- Cross-functional collaboration
- Market Analysis & Competitive Intelligence
- Clinical Education & Product Training
- Highly organized and efficient
- Product Management & Distribution
- Experienced in Channel Management
- Strong Business Acumen
- Effective Teaching
Strengths
- Responsibility
- Strategic
- Analytical
- Relator
- Includer
Beyond Curriculum
- Bronze Medalist in 4×100m Relay at the State-Level Inter-Collegiate Sports Meet, organized by CSI Jeyaraj Annapackiyam College of Nursing, Madurai
- Represented college in the First All India Inter-Health University Athletic Championship, conducted by Rajiv Gandhi University of Health Sciences, Bangalore
- Advanced-level Badminton player with regular tournament participation
- Intermediate-level Cricket player, actively involved in league and friendly matches
References
1. Mr. Sivanesan, Regional Sales Manager, +91 9840071 723, Meril Life Pvt Ltd
2. Mr. Swaminathan, Vice President- Orthopedics, +91 9381047378, Alkem Medtech
Timeline
Area Business Manager
Stryker
04.2022 - Current
Area Sales Manager
Avana Medical Devices
08.2019 - 04.2022
District Manager
Zimmer Biomet
09.2013 - 08.2019
District manager
SouthPoint Marketing Pvt Ltd (Authorised distributor of Biomet)
05.2012 - 08.2013
Orthopedic OR Nurse
Sri Ramachandra Medical Centre
03.2010 - 04.2012
B.Sc Nursing -
Tamil Nadu Dr. M.G.R. Medical University
09.2005 - 09.2009
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