JITENDRA PAREKH
Summary
A sculptor of business growth, consistently carving and shaping success by tapping into untapped segments and implementing the right strategies to drive sustainable growth in the current role. As a Mining Engineer with an EMBA from IIT Madras and 9.5 years of core experience in the Mining & Construction Equipment industry, specializing in Sales, Marketing, Product Support, and Dealer Development. Proven track record of driving business growth through customer-centric strategies, market penetration, and tapping high-potential segments across India and Nepal.
Expert in the sales and application of Wide Body Dump Trucks, OHT, Large Excavators, Motor Graders, and Electric Mining Equipment (including Electric Dump Trucks, Excavators, and Loaders). Also specialized in Underground Mining Machinery such as Road Headers (Low to High MPA Strength), Continuous Miners, and Longwall Systems (Emulsion & Pure Water Roof Support Packages).
Skilled in market analysis, value-based selling, proposal development, and liaising with statutory bodies like DGMS. Known for leading cross-functional teams in dynamic and multicultural environments. Passionate about industrial innovation, strengthening dealer networks, and building lasting customer relationships that deliver mutual value.
Overview
9
9
years of professional experience
Work History
Senior Manager Sales - Mining Excavators
Kobelco Construction Equipment India Pvt Ltd.
11.2024 - Current
- Spearheading excavator sales and after-sales operations across the assigned territory, focusing on generating business from potential mining customers.
- Actively tracking and monitoring tenders to identify business opportunities.
- Regular visits to CIL subsidiaries (WCL & SECL) and key cement plants across the assign region
- Closely monitoring developments in the iron ore mining sector to sustain and strengthen Kobelco Hex market share in the region.
- Conducting detailed market analysis and maintaining close watch on competitor activities, product offerings, and strategic developments.
- Dealer development and management, ensuring sales performance, service coverage, organizing road Show and sustainable business growth.
- Conducting monthly strategy meetings to align dealer team targets, develop strategy & drive consistent progress toward quarterly and annual sales targets.
Deputy Manager Sales - Mining Business Unit ( Pan India Role )
Sany Heavy Industry India Private Limited
03.2023 - 10.2024
- Responsible for sales and marketing of Underground Mining Equipment, from lead generation to techno-commercial proposal and client coordination.
- Specialized in Road Headers (Low to High MPA), Continuous Miners, and Longwall Systems (Emulsion & Pure Water Roof Support).
- Also handled sales of Large Excavators, Wide Body Dump Trucks, Electric WBTs, Wheel Loaders, and Motor Graders ( Central Region )
- Conducted regular visits to underground mining sites across India to promote customized SANY solutions.
- Secured major orders: 6 Road Headers for Gainwell India Private Limited (Parasia UG), 2 for Reshmi Metallics (Jagnathpur B), and 2 for Singh & Sons (Jhanjhra 3/4).
- Liaised with China BU for product R&D, customization, and commercial execution of high-value equipment.
- Managed DGMS approval process ( Dhanbad ) and ensured compliance with mining machinery regulations.
- Oversaw international shipment logistics, including vessel tracking, payment cycles, and port clearance.
Deputy Manager Sales, Mining BU- Central & North
SANY Heavy industry India PVT LTD.
03.2021 - 02.2023
- Responsible for key account management and corporate sales of Opencast Mining Equipment across Central and North India.
- Handled SOE sales, B2B sales, cross-functional coordination, and dealer management to drive business growth.
- Conducted production and fuel consumption studies to effectively position HEX and WBT.
- Managed end-to-end sales of Large Excavators, Wide Body Dump Trucks, Motor Graders, and Electric Dump Trucks.
- Successfully conducted live demos of Excavators and Wide Body Trucks at key customer sites.
- Regularly visited FMC (Full Maintenance Contract) and AMC sites, ensuring operational support and customer satisfaction.
- Proactively tracked government and private tenders to identify business opportunities.
- Participated in expos, exhibitions, and regional marketing activities to enhance product visibility and generate qualified leads.
Assistant Manager, Sales & Business Development
GMMCO Limited (A CK Birla Group)_CATERPILLAR Dealer in
03.2019 - 02.2021
- Handled client management and sales for Caterpillar construction and mining machines and Majorly BharatBenz trucks in Central India.
- Managed key accounts, understood customer needs, and provided the right solutions through strong relationship building and fair negotiations.
- Created and maintained Key Account Plans to track customer activities, business goals, and service needs.
- Provided technical support to help customers choose the right machines for their construction or mining operations.
- Promoted related products and service packages, helping increase sales revenue by 45% in one year.
- Focused on business development, growing the customer base in both mining and non-coal sectors.
Senior Engineer, Sales, Marketing & Application
GMMCO LTD.
03.2018 - 03.2019
- Managed product portfolio for CAT Off-Highway Trucks, Dozers, Graders, and Excavators under the Quarry Segment.
- Handled machine configuration and order entry to Caterpillar (CAT) systems.
- Prepared lifecycle cost estimates, SPAR configurations, and conducted washouts with CAT.
- Liaised with local vendors for the supply of machine accessories and customizations.
- Created and maintained margin sheets for pricing and profitability tracking.
- Developed and followed up on monthly sales plans and long-term business plans with internal business units.
- Conducted fleet management, production, and fuel studies at cement plant sites.
- Actively interacted daily with all GMMCO SBUs and CAT ISR teams for alignment and coordination.
- Supported LTP (Long-Term Planning) and explored new market opportunities to generate additional revenue.
- Attended various CAT-organized QSID product training programs to strengthen technical and application knowledge.
- Organized client factory visits to enhance customer engagement and build confidence in product capability.
- Prepared Operating and Owning Cost Sheets to help customers understand total cost of ownership and ROI.
Senior Engineer, Product Support -ALP SCCL Project
GMMCO LTD.
10.2016 - 03.2018
- Gained hands-on experience in highly mechanized Bucyrus Longwall technology, recognized as one of the most advanced underground coal extraction methods worldwide. The SCCL Adriyala Longwall Project, with a capacity of 2.81 MTPA, is a prestigious operation and Asia's largest longwall panel.
- Involved in pre-mining activities including longwall erection, installation, and commissioning.
- Operated and supervised powered support longwall faces, managing mining direction and coordination with mechanical and electrical teams.
- Worked on various challenging longwall faces including shallowed, dipping, wide, short, and hard sandstone roof conditions with complex strata.
- Involved in drift operations for incline drivage and development of galleries to access multiple coal panels using road headers and continuous miners.
- Gained experience in capital overhaul of longwall equipment, ensuring readiness for high-production cycles.
- Supervised all phases of the project during installation, production, and salvage operations.
- Conducted routine visual safety inspections and used methanometers to monitor methane gas levels.
- Performed safety checks on conveyor belt systems and maintained proper belt tracking.
- Facilitated effective team communication and supported operational meetings for smooth project execution.
- Worked closely with SCCL teams to understand operational needs and deliver responsive support.
- Addressed on-site challenges promptly and escalated critical issues while maintaining high customer satisfaction as a frontline supervisor.
Graduate Engineer Trainee
GMMCO LTD.
06.2016 - 09.2016
- Indepth training for 3 month of different business verticals in organization at Gmmco Headquarters Successfully cleared Level 1 offered during the induction period from Caterpillar.
Education
Executive Program in Business Administration (2Yr) -
IIT Madras
Chennai, India05-2019
Bachelor of Engineering - undefined
BIT College Of Engineering
05.2016
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D.B. Science College
06.2009
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St. Xavier's High School
06.2007
Skills
- Team Management
- Product Support
- Customer Relationship Management
- Heavy Industry
- Market Research
- Business To Business
- Product Management
- Exhibitions
- Value Proposition
- Customer Satisfaction
- Competitor Analysis
- Relationship Management
- Import Export
- Mining Industry Rep
- Dealer Management
- International Bus
Hobbies and Interests
Swimming and Playing Snooker
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Gujarati
Intermediate (B1)
Timeline
Senior Manager Sales - Mining Excavators
Kobelco Construction Equipment India Pvt Ltd.
11.2024 - Current
Deputy Manager Sales - Mining Business Unit ( Pan India Role )
Sany Heavy Industry India Private Limited
03.2023 - 10.2024
Deputy Manager Sales, Mining BU- Central & North
SANY Heavy industry India PVT LTD.
03.2021 - 02.2023
Assistant Manager, Sales & Business Development
GMMCO Limited (A CK Birla Group)_CATERPILLAR Dealer in
03.2019 - 02.2021
Senior Engineer, Sales, Marketing & Application
GMMCO LTD.
03.2018 - 03.2019
Senior Engineer, Product Support -ALP SCCL Project
GMMCO LTD.
10.2016 - 03.2018
Graduate Engineer Trainee
GMMCO LTD.
06.2016 - 09.2016
Bachelor of Engineering - undefined
BIT College Of Engineering
undefined
D.B. Science College
undefined
St. Xavier's High School
Executive Program in Business Administration (2Yr) -
IIT Madras
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