JITESH KUMAR

• Overseeing the complete spectrum of Buying, Merchandising and Planning for a multi-brand franchise channel.
• Collaborated with partner and sales team in Buying & Planning and curated a special line for the channel which results in the improvement of sell thru and achievement.
• Facilitating with key cross-functional communication between visual merchandising, marketing and product to elevate the experience of consumer.
• Continuously visiting market to built strong product knowledge to curate city and region specific assortment.
• Studying market trends, key items, color and product to fast track fashion on floor.
• Collaborating with the sales team in making budget and implementing strategies to achieve top and bottom line.
• Closely analyzing the day to day sales number.

Apparels

• Spearheaded end-to-end Buying and Merchandising operations for AND Exclusive Brand Outlets (EBO), ensuring optimal inventory assortment and allocation processes.
• Achieved significant growth trajectory, increasing Compound Annual Growth Rate (CAGR) from 7-8% to 12%.
• Managed allocation and replenishment activities at store level, optimizing inventory levels to meet demand.
• Implemented strategic initiatives to enhance sell-through rates and Average Basket Size (ABS), driving overall sales performance.
• Contributed to seasonal strategy development by integrating trend forecasts, financial targets, and growth objectives.

Accessories

• Led buying and merchandising efforts for accessories across all AND and Global Desi Stores.
• Successfully introduced new product categories to bolster top-line and bottom-line growth.
• Identified and addressed slow-moving inventory through targeted strategies to minimize stock levels.

E-commerce

• Managed relationships with E-commerce partners across Store-Operated Retail (SOR), Marketplace, and Omni-Channel formats for leading platforms such as Flipkart and Shopperstop.

• Developed impactful marketing, sales, and promotional campaigns to boost revenue generation.
• Executed innovative market campaigns, enhancing brand visibility and awareness through strategic partnerships such as Asia Cup, Lakme Fashion Week S/R'19, and IPL 2019.
• Secured 20% increase in shelf space at retail counters as direct result of these initiatives.
• Facilitated direct engagement between company and retailers through organized retailer meets, effectively bridging gap. This initiative led to increase in profit margins and acquisition of new consumer base of 15,000 individuals.
• Advised on visual merchandising strategies, merchandise assortment and promotional efforts.