Jithin Babu
Kochi
Summary
Experienced marketing professional with a diverse background in advertising media, including TV, print, SMS marketing, digital marketing, radio, and events. Skilled in developing customer relationships, ensuring client satisfaction, generating new business, and enhancing brand image. Exceptional communicator with strong interpersonal, team-building, negotiation, presentation, convincing, and analytical abilities. Strategic planner with a track record of devising successful strategies to boost business growth, optimize distribution networks, and promote products for overall business excellence. Recipient of multiple awards for outstanding performance in driving business.
Overview
14
14
years of professional experience
Work History
Manager- Digital Ad Sales
Times Internet Ltd
04.2021 - Current
- Generated revenue by developing new clients for Times Network portfolio across Kerala and Karnataka non-metro markets.
- Managed top corporate accounts in Kerala and Karnataka non-metro regions.
- Designed and executed custom solutions tailored to client needs.
- Achieved multifold growth in billing value and brand engagement.
- Oversaw key agencies and verticals to enhance market presence.
Manager- Global Business Solutions
ByteDance
08.2020 - 02.2021
- Expanded Kerala market clientele for Byte Dance across multiple verticals.
- Serviced clients in Kerala to facilitate advertising in international markets.
- Conceptualized and executed diverse digital campaign activities for clients.
- Managed sales and integration activities in UK market.
- Participated in intensive digital and product training sessions.
Assistant Manager- Response
The Times of India
12.2014 - 08.2020
- Executed online and ground activation campaigns for Cochin Shipyard, Spices Board, and MPEDA, generating high engagement.
- Managed diverse media platforms including radio, events, and digital, with emphasis on SMS marketing and print classifieds.
- Crafted client-specific integrated media solutions by combining various media channels.
- Prepared comprehensive business development analysis reports, including revenue projections and competitive market assessments.
- Developed branding solutions tailored to client strategies, enhancing market presence.
Business Development Manager
Emerald Enterprises
01.2013 - 11.2014
- Coordinated complete painting projects, overseeing all phases from initiation to completion.
- Managed wholesale and retail paint markets, collaborating with premium builders and apartments in Kochi.
- Analyzed corporate retail sales reports to develop customized marketing plans with retail leadership.
- Increased average store traffic and sales, driving significant growth.
- Acquired new clients through innovative sales pitches while consistently achieving sales targets.
- Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
Senior Sales Officer-Media
Getit Info services Pvt Ltd
09.2011 - 01.2013
- Generated revenue by selling advertising space for Getit Yellow Pages and online search engine.
- Secured new clients while maintaining relationships with existing customers to enhance sales.
- Presented marketing solutions to high-profile clients using visual aids and seminars.
- Delivered diverse media solutions to clients, leveraging digital and print mediums to drive business leads.
- Demonstrated value proposition of Getit services through various selling techniques.
- Organized initiatives to raise product awareness and expand the lead database for sales efforts.
Education
M.B.A - Marketing
01.2019
BSC - Mathematics
01.2009
Higher Secondary -
01.2006
SSLC -
01.2004
Skills
- Digital marketing strategies
- Revenue generation techniques
- Customer relationship management
- Campaign execution
- Team collaboration
Hobbies and Interests
- Traveling
- Gaming
- Cycling
- Swimming
Timeline
Manager- Digital Ad Sales
Times Internet Ltd
04.2021 - Current
Manager- Global Business Solutions
ByteDance
08.2020 - 02.2021
Assistant Manager- Response
The Times of India
12.2014 - 08.2020
Business Development Manager
Emerald Enterprises
01.2013 - 11.2014
Senior Sales Officer-Media
Getit Info services Pvt Ltd
09.2011 - 01.2013
M.B.A - Marketing
BSC - Mathematics
Higher Secondary -
SSLC -
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