Jitmanyu Thakur
New Delhi
Summary
Digital Media Planner with over 2 years of experience in crafting and executing data-driven media strategies across a range of digital channels, including social media, paid search, and display advertising. Proven expertise in cross-channel media planning and campaign optimization to achieve targeted business objectives. Highly proficient in using analytics tools such as Google Analytics, Adobe Analytics, SimilarWeb, and ComScore to track, measure, and enhance campaign performance, ensuring maximum ROI. Strong experience in audience segmentation, budget management, and strategic planning. Adept at delivering insightful post-campaign analysis, optimizing media spend, and collaborating with creative teams to align campaigns with client goals. Excellent communication and team leadership skills, with a demonstrated ability to manage and coordinate cross-functional teams to achieve results.
Overview
2
2
years of professional experience
Work History
Senior Executive - Media Planning and Buying
IPG - Interactive Avenues
Gurugram
02.2024 - Current
- Core KPI: Developing strategic media plans for responsible brands/clients, with budget allocation across various digital channels.
- Monitored campaign performance and made data-driven optimizations to meet the campaign KPIs.
- Managing monthly campaign budgets ranging from ₹3.5 crores to ₹7 crores.
- Led end-to-end digital campaign management.
- Managed high-profile clients
1) Air India
2) BMW.
3) Ministry of Tourism.
- Client Representation - Regular client meetings and provided in-depth post-campaign analysis, highlighting key insights, performance metrics, campaign achievements, and the way forward.
Media Exec
Auburn Digital Solution
New Delhi
08.2022 - 09.2023
- Executed and managed digital marketing campaigns on Meta (Facebook, Instagram), and Google AdWords.
- Managed and analyzed monthly campaign performance reports.
- Proficient in using industry-standard tools, such as Google Analytics and SimilarWeb.
- Managed campaigns for a diverse set of high-profile clients, including:
- Canara HSBC Life Insurance
- Kalpataru
- Upstox
- NFDC – SCO
- PM Svanidhi Yojana
- Managed monthly campaign budgets ranging from ₹75 Lakhs to ₹1.5 Crores
- Developed and executed comprehensive media plans to optimize digital ad spend and drive performance across key channels.
Education
BBA - Business Administration And Management
IPU - JIMS Kalkaji
New Delhi, India03-2022
High School Diploma -
The Heritage School
New Delhi, India04-2018
Skills
- Business development
- Strong experience in cross-channel media planning, including social media, display advertising, paid search, and more
- Expertise in campaign optimization
- Proficient in using the following analytics and marketing tools to analyze campaign performance:
- Google Analytics
- Adobe Analytics
- SimilarWeb
- ComScore
- GWI - GlobalWebIndex (to understand the audience with the help of global consumer data)
- Strong and proficient communication
- Team management
Timeline
Senior Executive - Media Planning and Buying
IPG - Interactive Avenues
02.2024 - Current
Media Exec
Auburn Digital Solution
08.2022 - 09.2023
BBA - Business Administration And Management
IPU - JIMS Kalkaji
High School Diploma -
The Heritage School
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